The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / Los Angeles
Client: AT&T Category: Television / Short Form - Campaign
Make Time For Snapple (2016 Campaign)
Agency: Deutsch / Los Angeles + Hungry Man / Los Angeles
Client: Dr Pepper Snapple Group Category: Television / Short Form - Campaign
Nicknames
Agency: Ponce / Buenos Aires
Client: Unilever Category: Television / Short Form - Campaign
More, More, More
Agency: The Martin Agency / Richmond + dummy. / Venice
Client: GEICO Category: Television / Short Form - Campaign
It's What You Do
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Television / Short Form - Campaign
#GetOutOfOffice
Agency: adam&eveDDB / London + PHD / London + Blink / London + The Mill / London
Client: Virgin Atlantic Category: Under 100K Budget
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client: Harvey Nichols Category: Under 100K Budget
The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club Category: Under 100K Budget
Redraw the Balance
Agency: MullenLowe / London + Burger / London + Unit / London
Client: Inspiring the Future Category: Under 100K Budget
Fencing
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity Category: Under 100K Budget
Parking Thrillharmonics
Agency: Scholz & Friends / Hamburg
Client: Adam Opel AG Category: Under 100K Budget
How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems Category: Under 100K Budget
Snapchat Bug
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Smart Communications Inc Category: Under 100K Budget
EITB - Perrito
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco
Client: Hillary Rodham Clinton Category: Under 100K Budget
All that we share
Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client: TV2 Category: Online Films & Video / Long Form - Single
Road Trip
Agency: adam&eveDDB / London + Sonny /MJZ / London + Factory / London + Glassworks / London
Client: H&M Category: Online Films & Video / Long Form - Single
Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client: Johnnie Walker Category: Online Films & Video / Long Form - Single
The Unseen
Agency: BBDO / New York + Anonymous Content / Los Angeles
Client: AT&T Category: Online Films & Video / Long Form - Single
The Journey
Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client: 84 Lumber Category: Online Films & Video / Long Form - Single
Marriage Market Takeover
Agency: Forsman & Bodenfors / Gothenburg + SK-II
Client: SK-II Category: Online Films & Video / Long Form - Single
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Online Films & Video / Long Form - Single
We Are America
Agency: R/GA / New York
Client: The Ad Council Category: Online Films & Video / Long Form - Single
Halloween
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: Burns & Smiles Category: Online Films & Video / Long Form - Single
Tomcat: Facebook Not Live Event
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: Innovation in Film / Online
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Innovation in Film / Online
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Innovation in Film / Online
Shockwaves
Agency: la chose / Paris
Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign
Unimpossible FIlms
Agency: BBDO / New York
Client: GE Category: Online Films & Video / Short Form - Campaign
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / New York
Client: AT&T Category: Online Films & Video / Short Form - Campaign
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Productions / Culver City
Client: Johnsonville Category: Online Films & Video / Short Form - Campaign
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Riff Raff / London
Client: MailChimp Category: Online Films & Video / Short Form - Campaign
Are you my Grandma?
Agency: Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton
Client: GRANDMA's Cookies Category: Online Films & Video / Short Form - Campaign
Why Can't Girls Code
Agency: McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York
Client: Girls Who Code Category: Online Films & Video / Short Form - Campaign
True Stories
Agency: Y&R South Africa / Cape Town + 7Films / Cape Town
Client: Surf Shack Surfing School Category: Online Films & Video / Short Form - Campaign
#SettleYourScore
Agency: Barkley, Inc. / Kansas City
Client: Russell Athletic Category: Online Films & Video / Long Form - Campaign
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client: Harvey Nichols Category: Cinema Advertising
YouTube Music Launch
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music Category: Cinema Advertising
SickKids VS - Undeniable
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Cinema Advertising
Gun Crazy
Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client: States United To Prevent Gun Violence Category: Cinema Advertising
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Cinema Advertising
First Kiss
Agency: Y&R South Africa / Cape Town
Client: Western Cape Government Category: Cinema Advertising
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Arts & Sciences / Los Angeles
Client:
AT&T
Title:
Ticket Twosdays
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17055M
Award:
2017 Film Merit Award
Agency:
Deutsch / Los Angeles + Hungry Man / Los Angeles
Client:
Dr Pepper Snapple Group
Title:
Make Time For Snapple (2016 Campaign)
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17056M
Award:
2017 Film Merit Award
Agency:
Ponce / Buenos Aires
Client:
Unilever
Title:
Nicknames
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17058M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + dummy. / Venice
Client:
GEICO
Title:
More, More, More
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17059M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
It's What You Do
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17060M
Award:
2017 Film Merit Award
Agency:
adam&eveDDB / London + PHD / London + Blink / London + The Mill / London
Client:
Virgin Atlantic
Title:
#GetOutOfOffice
Category:
Under 100K Budget
Annual ID:
OS_FI17128M
Award:
2017 Film Merit Award
Agency:
adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client:
Harvey Nichols
Title:
Britalia
Category:
Under 100K Budget
Annual ID:
OS_FI17129M
Award:
2017 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Under 100K Budget
Annual ID:
OS_FI17130M
Award:
2017 Film Merit Award
Agency:
Mercado McCann / Buenos Aires
Client:
TyC Sports
Title:
TRUMP
Category:
Under 100K Budget
Annual ID:
OS_FI17131M
Award:
2017 Film Merit Award
Agency:
MullenLowe / London + Burger / London + Unit / London
Client:
Inspiring the Future
Title:
Redraw the Balance
Category:
Under 100K Budget
Annual ID:
OS_FI17132M
Award:
2017 Film Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
Fencing
Category:
Under 100K Budget
Annual ID:
OS_FI17133M
Award:
2017 Film Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Adam Opel AG
Title:
Parking Thrillharmonics
Category:
Under 100K Budget
Annual ID:
OS_FI17134M
Award:
2017 Film Merit Award
Agency:
Station Film / New York
Client:
Motion Poems
Title:
How Do You Raise A Black Child
Category:
Under 100K Budget
Annual ID:
OS_FI17135M
Award:
2017 Film Merit Award
Agency:
TBWA\ / Istanbul
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Under 100K Budget
Annual ID:
OS_FI17136M
Award:
2017 Film Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
ANZ POCKET MONEY
Category:
Under 100K Budget
Annual ID:
OS_FI17137M
Award:
2017 Film Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Smart Communications Inc
Title:
Snapchat Bug
Category:
Under 100K Budget
Annual ID:
OS_FI17138M
Award:
2017 Film Merit Award
Agency:
The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Perrito
Category:
Under 100K Budget
Annual ID:
OS_FI17139M
Award:
2017 Film Merit Award
Agency:
Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco
Client:
Hillary Rodham Clinton
Title:
Hillary Rodham Clinton
Category:
Under 100K Budget
Annual ID:
OS_FI17140M
Award:
2017 Film Merit Award
Agency:
&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client:
TV2
Title:
All that we share
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17118M
Award:
2017 Film Merit Award
Agency:
adam&eveDDB / London + Sonny /MJZ / London + Factory / London + Glassworks / London
Client:
H&M
Title:
Road Trip
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17119M
Award:
2017 Film Merit Award
Agency:
Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client:
Johnnie Walker
Title:
Ode To Lesvos
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17120M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Anonymous Content / Los Angeles
Client:
AT&T
Title:
The Unseen
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17121M
Award:
2017 Film Merit Award
Agency:
Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client:
84 Lumber
Title:
The Journey
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17122M
Award:
2017 Film Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + SK-II
Client:
SK-II
Title:
Marriage Market Takeover
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17123M
Award:
2017 Film Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17124M
Award:
2017 Film Merit Award
Agency:
R/GA / New York
Client:
The Ad Council
Title:
We Are America
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17125M
Award:
2017 Film Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client:
Burns & Smiles
Title:
Halloween
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17126M
Award:
2017 Film Merit Award
Agency:
Barton F Graf / New York
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live Event
Category:
Innovation in Film / Online
Annual ID:
OS_FI17142M
Award:
2017 Film Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Innovation in Film / Online
Annual ID:
OS_FI17143M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
Sandy Hook Promise
Title:
Evan
Category:
Innovation in Film / Online
Annual ID:
OS_FI17144M
Award:
2017 Film Merit Award
Agency:
FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Innovation in Film / Online
Annual ID:
OS_FI17145M
Award:
2017 Film Merit Award
Agency:
Impact BBDO / Dubai
Client:
Mars
Title:
Stop the Hunger
Category:
Innovation in Film / Online
Annual ID:
OS_FI17146M
Award:
2017 Film Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Innovation in Film / Online
Annual ID:
OS_FI17147M
Award:
2017 Film Merit Award
Agency:
la chose / Paris
Client:
Sécurité Routière / Road safety
Title:
Shockwaves
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI17076M
Award:
2017 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Unimpossible FIlms
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17111M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Arts & Sciences / New York
Client:
AT&T
Title:
Ticket Twosdays
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17112M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Productions / Culver City
Client:
Johnsonville
Title:
Made the Johnsonville Way
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17113M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + PHD / New York + Riff Raff / London
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17114M
Award:
2017 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton
Client:
GRANDMA's Cookies
Title:
Are you my Grandma?
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17115M
Award:
2017 Film Merit Award
Agency:
McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17116M
Award:
2017 Film Merit Award
Agency:
Y&R South Africa / Cape Town + 7Films / Cape Town
Client:
Surf Shack Surfing School
Title:
True Stories
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17117M
Award:
2017 Film Merit Award
Agency:
Barkley, Inc. / Kansas City
Client:
Russell Athletic
Title:
#SettleYourScore
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI17127M
Award:
2017 Film Merit Award
Agency:
adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client:
Harvey Nichols
Title:
Britalia
Category:
Cinema Advertising
Annual ID:
OS_FI17079M
Award:
2017 Film Merit Award
Agency:
Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client:
YouTube Music
Title:
YouTube Music Launch
Category:
Cinema Advertising
Annual ID:
OS_FI17080M
Award:
2017 Film Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - Undeniable
Category:
Cinema Advertising
Annual ID:
OS_FI17081M
Award:
2017 Film Merit Award
Agency:
Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York
Client:
States United To Prevent Gun Violence
Title:
Gun Crazy
Category:
Cinema Advertising
Annual ID:
OS_FI17082M
Award:
2017 Film Merit Award
Agency:
Joint / London + HLA / London
Client:
Amazon
Title:
Imam & Priest
Category:
Cinema Advertising
Annual ID:
OS_FI17083M
Award:
2017 Film Merit Award
Agency:
Publicis Italy / Milano
Client:
Heineken
Title:
Jackie
Category:
Cinema Advertising
Annual ID:
OS_FI17084M
Award:
2017 Film Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Cinema Advertising
Annual ID:
OS_FI17085M
Award:
2017 Film Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Western Cape Government
Title:
First Kiss
Category:
Cinema Advertising
Annual ID:
OS_FI17086M
