The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
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- Agency Network
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Award
Agency
Client
Title
Category
Annual ID
Dragon Spotting for Disney's Pete's Dragon
Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles
Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles
Client: Unicef Category: Mobile Advertising
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Mobile Advertising
SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo
Client: ESTADAO DIGITAL Category: Mobile Advertising
Don't Skip Your Prostate
Agency: J. Walter Thompson / New York
Client: Vice Media Category: Mobile Advertising
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG Category: Use of Technology
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Use of Technology
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: Use of Technology
Public Health England - Change 4 Life - Sugar Smart
Agency: M&C Saatchi / London
Client: Public Health England - Change 4 Life Category: Use of Technology
Change Perspective
Agency: Narrative_ / New York + House of Narrative_ / New York
Client: VISA Rushcard Category: Use of Technology
Mr. Bear Driver
Agency: Publicis Romania / Bucharest + Nurun Romania / Bucharest
Client: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile) Category: Use of Technology
It’s Time To Shine Challenge
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Alpargatas - Mizuno Category: Gaming
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
#BeFearless
Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow
Client: Samsung Electronics Category: Applications
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited Category: Applications
Digital Goldfish Scooping
Agency: DENTSU INC. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: Samsung Electronics Category: Applications
HELPMET
Agency: BBDO / Bangkok
Client: Thai Health Promotion Foundation Category: Use of Technology / Physical Product & Mobile Integration
BLIND CAP
Agency: CHEIL WORLDWIDE / SPAIN
Client: SAMSUNG Category: Use of Technology / Physical Product & Mobile Integration
Smile Lock Outlet
Agency: DENTSU INC. / Tokyo
Client: TOYOTA Category: Use of Technology / Physical Product & Mobile Integration
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited Category: Use of Technology / Physical Product & Mobile Integration
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos Category: Use of Technology / Physical Product & Mobile Integration
Galaxy Surfboard
Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo
Client: Samsung Category: Use of Technology / Physical Product & Mobile Integration
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client: Singtel Category: Use of Technology / Physical Product & Mobile Integration
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich
Client: Ötztal Tourismus Category: Use of Technology / Physical Product & Mobile Integration
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Use of Technology / Physical Product & Mobile Integration
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles
Client: Unicef Category: Craft / Visual Effects / Animation
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Craft / Dynamic Data Visualization
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Craft / Dynamic Data Visualization
Science4Refugees - ResearchBuddies
Agency: Interone BBDO / Munich
Client: Euraxess - Researchers in Motion Category: Websites
Rock Clock
Agency: Droga5 / New York + Seven Bucks Productions / Beverly Hills + Modern Assembly / New York
Client: Project Rock Category: Utility
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Utility