The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17024S_11.jpg)
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17025S_10.jpg)
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Social Engagement / Community Building
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17018S_10.jpg)
Whopper Sign
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17019S_10.jpg)
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Social Engagement / User-Generated Content
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17032S_11.jpg)
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Social Media
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17013S_10.jpg)
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice Category: Branded Social Post / Real-Time Response
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17006S_11.jpg)
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17024S_11.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17024S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17025S_10.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17025S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17018S_10.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Whopper Sign
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17018S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17019S_10.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17019S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17032S_11.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Innovation in Social Media
Annual ID:
OS_SM17032S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17013S_10.jpg)
Award:
2017 Social Media Silver Pencil
Agency:
Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17013S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_SM17006S_11.jpg)