The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TAKE PHYSICAL CONDITIONING GYM
Agency: DENTSU INC. / Tokyo
Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System
Daiichi Fruit
Agency: Grand Deluxe / Matsuyama
Client: Daiichi Fruit Category: Branding / Identity System
Hippeas - Give Peas A Chance
Agency: jones knowles ritchie / London
Client: Green Park Holdings Inc Category: Branding / Identity System
Great Barrier Reef Foundation Brand Ecosystem
Agency: Leo Burnett / Melbourne
Client: Great Barrier Reef Foundation Category: Branding / Identity System
Olympic Park - 40th Anniversary Branding
Agency: lg2 / Montreal
Client: Olympic Park Category: Branding / Identity System
The Give-A-Care Collection
Agency: lg2 / Toronto
Client: Rethink Breast Cancer Category: Branding / Identity System
826 Valencia Tenderloin Center & King Carl’s Emporium
Agency: Office / San Francisco
Client: 826 Valencia Category: Branding / Identity System
Hudson Electrical Engineering Logo
Agency: Rethink
Client: Hudson Electrical Engineering Category: Branding / Identity System
Fuel Transport
Agency: Sid Lee / Toronto
Client: Fuel Transport Category: Branding / Identity System
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Data Visualization / Static
Piquentum St. Vital 2014, label through which nature speaks out
Agency: Studio Sonda / Vizinada
Client: Vinski podrum Buzet Category: Data Visualization / Static
scrubbing brush
Agency: Creators Group MAC / Tokyo
Client: kozo Co.,Ltd. Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
THE (VERY) POLITICAL COLLECTION
Agency: Design Army / Washington D.C.
Client: Harper Macaw Category: Craft / Illustration - Single or Series
Maues Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Ambev - Guaraná Antarctica Category: Craft / Illustration - Single or Series
WWF Iceberg Poster Campaign
Agency: Leo Burnett Manila / Makati City
Client: WWF Philippines Inc. Category: Craft / Illustration - Single or Series
Little Future –Possibility of generative medicine-
Agency: JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo
Client: Takebe Lab Category: Craft / Illustration - Single or Series
One Flew Over the Cuckoo's Nest
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Craft / Illustration - Single or Series
Artquarium
Agency: Ogilvy Group Thailand / Bangkok
Client: Papawin Co., Ltd. Category: Craft / Illustration - Single or Series
Art with Watson
Agency: Ogilvy / New York
Client: IBM Category: Craft / Illustration - Single or Series
The Story of Vans
Agency: Vans / Cypress
Client: Vans Category: Craft / Illustration - Single or Series
vitaminwater Brand Reimagination
Agency: COLLINS / New York
Client: vitaminwater Category: Branding / Rebranding
Pina_
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de São Paulo Category: Branding / Rebranding
Kappa Sushi Rebranding
Agency: HAKUHODO INC. / TOKYO
Client: Kappa Create Co., Ltd. Category: Branding / Rebranding
Peace Corps Rebranding
Agency: Ogilvy Washington / Washington, DC
Client: United States Peace Corps Category: Branding / Rebranding
Pandora Rebrand: The Color of Music
Agency: Pandora (in-house) / Oakland
Client: Pandora (in-house) Category: Branding / Rebranding
Words of Welcome
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client: Verein für Berliner Stadtmission Category: Packaging / Specialty
THE (VERY) POLITICAL COLLECTION
Agency: Design Army / Washington D.C.
Client: Harper Macaw Category: Packaging / Specialty
HONOUR Skin, Shave, and Coffee Essentials
Agency: KNOCK, inc. / Minneapolis
Client: HONOUR Essentials Category: Packaging / Specialty
Ageing Wine Bottles
Agency: Kolle Rebbe GmbH / Hamburg
Client: Weingut Knipser Category: Packaging / Specialty
The Flag Refill
Agency: McCann / Bogota
Client: Country Brand Colombia Category: Packaging / Specialty
A rice package in koi shape.
Agency: Wain / Beijing
Client: Suyuan Food Group Category: Packaging / Specialty
The Unlikely Hero
Agency: 22squared / Atlanta, Tampa
Client: Interface Category: Motion Graphics / Single
Commotion Issue 2
Agency: Design Army / Washington D.C.
Client: Maryland Institute College Of Art Category: Typography / Static
Commotion Issue 3
Agency: Design Army / Washington D.C.
Client: Maryland Institute College Of Art Category: Typography / Static
Nagoya University of Arts Graduation Exhibition
Agency: Peace Graphics / Nagoya
Client: Nagoya University of Arts Category: Typography / Static
Connect Pen & Notebook
Agency: Toppan Printing Co.,Ltd. / Tokyo
Client: OTSUKA PHARMACEUTICAL CO., LTD. Category: Typography / Static
Life Pump
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul
Client: SAMSUNG C&T CORPORATION Everland Caribbean Bay Category: Innovation in Design / Immersive Design
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Innovation in Design / Immersive Design
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Innovation in Design / Immersive Design
Edible Chocolate Posters
Agency: Baldwin& / Raleigh
Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Award:
2017 Design Merit Award
Agency:
Anomaly / New York
Client:
hmbldt
Title:
hmbldt
Category:
Branding / Identity System
Annual ID:
OS_DE17098M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TAKE PHYSICAL CONDITIONING
Title:
TAKE PHYSICAL CONDITIONING GYM
Category:
Branding / Identity System
Annual ID:
OS_DE17099M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Branding / Identity System
Annual ID:
OS_DE17100M
Award:
2017 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Daiichi Fruit
Title:
Daiichi Fruit
Category:
Branding / Identity System
Annual ID:
OS_DE17101M
Award:
2017 Design Merit Award
Agency:
jones knowles ritchie / London
Client:
Green Park Holdings Inc
Title:
Hippeas - Give Peas A Chance
Category:
Branding / Identity System
Annual ID:
OS_DE17102M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Melbourne
Client:
Great Barrier Reef Foundation
Title:
Great Barrier Reef Foundation Brand Ecosystem
Category:
Branding / Identity System
Annual ID:
OS_DE17103M
Award:
2017 Design Merit Award
Agency:
lg2 / Montreal
Client:
Olympic Park
Title:
Olympic Park - 40th Anniversary Branding
Category:
Branding / Identity System
Annual ID:
OS_DE17104M
Award:
2017 Design Merit Award
Agency:
lg2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Branding / Identity System
Annual ID:
OS_DE17105M
Award:
2017 Design Merit Award
Agency:
Office / San Francisco
Client:
826 Valencia
Title:
826 Valencia Tenderloin Center & King Carl’s Emporium
Category:
Branding / Identity System
Annual ID:
OS_DE17106M
Award:
2017 Design Merit Award
Agency:
Rethink
Client:
Hudson Electrical Engineering
Title:
Hudson Electrical Engineering Logo
Category:
Branding / Identity System
Annual ID:
OS_DE17107M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Branding / Identity System
Annual ID:
OS_DE17108M
Award:
2017 Design Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Data Visualization / Static
Annual ID:
OS_DE17189M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Annual ID:
OS_DE17190M
Award:
2017 Design Merit Award
Agency:
Studio Sonda / Vizinada
Client:
Vinski podrum Buzet
Title:
Piquentum St. Vital 2014, label through which nature speaks out
Category:
Data Visualization / Static
Annual ID:
OS_DE17191M
Award:
2017 Design Merit Award
Agency:
Creators Group MAC / Tokyo
Client:
kozo Co.,Ltd.
Title:
scrubbing brush
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17254M
Award:
2017 Design Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17255M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17256M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Harper Macaw
Title:
THE (VERY) POLITICAL COLLECTION
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17257M
Award:
2017 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Ambev - Guaraná Antarctica
Title:
Maues Posters
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17258M
Award:
2017 Design Merit Award
Agency:
Leo Burnett Manila / Makati City
Client:
WWF Philippines Inc.
Title:
WWF Iceberg Poster Campaign
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17259M
Award:
2017 Design Merit Award
Agency:
JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo
Client:
Takebe Lab
Title:
Little Future –Possibility of generative medicine-
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17260M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
One Flew Over the Cuckoo's Nest
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17261M
Award:
2017 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Papawin Co., Ltd.
Title:
Artquarium
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17262M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17263M
Award:
2017 Design Merit Award
Agency:
Vans / Cypress
Client:
Vans
Title:
The Story of Vans
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17264M
Award:
2017 Design Merit Award
Agency:
COLLINS / New York
Client:
vitaminwater
Title:
vitaminwater Brand Reimagination
Category:
Branding / Rebranding
Annual ID:
OS_DE17112M
Award:
2017 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Pinacoteca do Estado de São Paulo
Title:
Pina_
Category:
Branding / Rebranding
Annual ID:
OS_DE17113M
Award:
2017 Design Merit Award
Agency:
HAKUHODO INC. / TOKYO
Client:
Kappa Create Co., Ltd.
Title:
Kappa Sushi Rebranding
Category:
Branding / Rebranding
Annual ID:
OS_DE17114M
Award:
2017 Design Merit Award
Agency:
Ogilvy Washington / Washington, DC
Client:
United States Peace Corps
Title:
Peace Corps Rebranding
Category:
Branding / Rebranding
Annual ID:
OS_DE17115M
Award:
2017 Design Merit Award
Agency:
Pandora (in-house) / Oakland
Client:
Pandora (in-house)
Title:
Pandora Rebrand: The Color of Music
Category:
Branding / Rebranding
Annual ID:
OS_DE17116M
Award:
2017 Design Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client:
Verein für Berliner Stadtmission
Title:
Words of Welcome
Category:
Packaging / Specialty
Annual ID:
OS_DE17181M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Harper Macaw
Title:
THE (VERY) POLITICAL COLLECTION
Category:
Packaging / Specialty
Annual ID:
OS_DE17182M
Award:
2017 Design Merit Award
Agency:
KNOCK, inc. / Minneapolis
Client:
HONOUR Essentials
Title:
HONOUR Skin, Shave, and Coffee Essentials
Category:
Packaging / Specialty
Annual ID:
OS_DE17183M
Award:
2017 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Weingut Knipser
Title:
Ageing Wine Bottles
Category:
Packaging / Specialty
Annual ID:
OS_DE17184M
Award:
2017 Design Merit Award
Agency:
LinShaobin Design / Shantou
Client:
Runyuanchang
Title:
Cloudy Tea
Category:
Packaging / Specialty
Annual ID:
OS_DE17185M
Award:
2017 Design Merit Award
Agency:
McCann / Bogota
Client:
Country Brand Colombia
Title:
The Flag Refill
Category:
Packaging / Specialty
Annual ID:
OS_DE17186M
Award:
2017 Design Merit Award
Agency:
Serviceplan / Munich
Client:
METRO
Title:
The Daily Catch
Category:
Packaging / Specialty
Annual ID:
OS_DE17187M
Award:
2017 Design Merit Award
Agency:
Wain / Beijing
Client:
Suyuan Food Group
Title:
A rice package in koi shape.
Category:
Packaging / Specialty
Annual ID:
OS_DE17188M
Award:
2017 Design Merit Award
Agency:
22squared / Atlanta, Tampa
Client:
Interface
Title:
The Unlikely Hero
Category:
Motion Graphics / Single
Annual ID:
OS_DE17232M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Motion Graphics / Single
Annual ID:
OS_DE17233M
Award:
2017 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Curves
Category:
Typography / Static
Annual ID:
OS_DE17131M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Maryland Institute College Of Art
Title:
Commotion Issue 2
Category:
Typography / Static
Annual ID:
OS_DE17132M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Maryland Institute College Of Art
Title:
Commotion Issue 3
Category:
Typography / Static
Annual ID:
OS_DE17133M
Award:
2017 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Nagoya University of Arts
Title:
Nagoya University of Arts Graduation Exhibition
Category:
Typography / Static
Annual ID:
OS_DE17134M
Award:
2017 Design Merit Award
Agency:
Toppan Printing Co.,Ltd. / Tokyo
Client:
OTSUKA PHARMACEUTICAL CO., LTD.
Title:
Connect Pen & Notebook
Category:
Typography / Static
Annual ID:
OS_DE17135M
Award:
2017 Design Merit Award
Agency:
Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul
Client:
SAMSUNG C&T CORPORATION Everland Caribbean Bay
Title:
Life Pump
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17287M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17288M
Award:
2017 Design Merit Award
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17289M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17290M
Award:
2017 Design Merit Award
Agency:
Baldwin& / Raleigh
Client:
Videri Chocolate Factory
Title:
Edible Chocolate Posters
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17137M
