The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Data Visualization / Dynamic
Mobile Arcade
Agency: R/GA / São Paulo + MediaMonks / Sao Paulo
Client: Google Category: Data Visualization / Dynamic
Life Pump
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul
Client: SAMSUNG C&T CORPORATION Everland Caribbean Bay Category: Innovation in Design / Immersive Design
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Innovation in Design / Immersive Design
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Innovation in Design / Immersive Design
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Data Visualization / Static
Piquentum St. Vital 2014, label through which nature speaks out
Agency: Studio Sonda / Vizinada
Client: Vinski podrum Buzet Category: Data Visualization / Static
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Craft / Art Direction - Single or Series
Stain Calendar
Agency: DDB / New York
Client: Cotton Category: Craft / Art Direction - Single or Series
NEW STRUCTURE
Agency: DENTSU INC. / Tokyo
Client: Dentsu Inc. and Ministry of Education of The People's Republic of China Category: Craft / Art Direction - Single or Series
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Art Direction - Single or Series
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Craft / Art Direction - Single or Series
face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K. Category: Craft / Art Direction - Single or Series
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Craft / Art Direction - Single or Series
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Craft / Art Direction - Single or Series
Breaking a Fatal Pattern
Agency: Memac Ogilvy & Mather / Doha
Client: Qatar Islamic Bank Category: Craft / Art Direction - Single or Series
You Eat. They Eat.
Agency: Ogilvy & Mather India / Gurgaon
Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Art Direction - Single or Series
Artquarium
Agency: Ogilvy Group Thailand / Bangkok
Client: Papawin Co., Ltd. Category: Craft / Art Direction - Single or Series
KIMONO WEARING THE RAIN
Agency: TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo
Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Series
Mori Shusui Museum of Art
Agency: Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo
Client: MORI SHUSUI MUSEUM OF ART Category: Craft / Art Direction - Single or Series
Edible Chocolate Posters
Agency: Baldwin& / Raleigh
Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss
Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client: Ferrero Category: Promotional / Posters - Single
Haze!
Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Cloud Nine
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Glengarry Glen Ross
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
The Killer
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Grapes of Wrath
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
East of Eden
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Death of a Salesman
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Giving Tuesday
Agency: Red Peak / New York
Client: ideo.org Category: Promotional / Posters - Single
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Craft / Photography - Single or Series
Stain Calendar
Agency: DDB / New York
Client: Cotton Category: Craft / Photography - Single or Series
Taste the Feeling
Agency: Fitzco//McCann / Atlanta
Client: The Coca-Cola Company Category: Craft / Photography - Single or Series
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Photography - Single or Series
Projection of Pride
Agency: Ogilvy / New York
Client: NewFest: New York's LGBT Film Festival Category: Craft / Photography - Single or Series
Shot on iPhone: Colors
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Photography - Single or Series
Shot on iPhone: Bastille Day
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Craft / Photography - Single or Series
It's What's Happening: #TheRealDebate
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Craft / Photography - Single or Series
The annual report that feeds the hungry
Agency: Hero Strategic Marketing / Cape Town
Client: FoodBank SA (now known as FoodForward SA) Category: Branding / Annual Reports & Corporate Sustainability Reports
DALI-NOH: Dali back from the beyond
Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids
Agency: FITCH / London
Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation
Agency: KBS Canada / Toronto
Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape
Agency: Salesforce / San Francisco + Obscura / San Francisco
Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery
Agency: Second Story, part of SapientRazorfish / Portland
Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir
Agency: Sid Lee / New York
Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
Originals
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room
Agency: thjnk ag / Hamburg
Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
Award:
2017 Design Merit Award
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17192M
Award:
2017 Design Merit Award
Agency:
R/GA / São Paulo + MediaMonks / Sao Paulo
Client:
Google
Title:
Mobile Arcade
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17193M
Award:
2017 Design Merit Award
Agency:
Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul
Client:
SAMSUNG C&T CORPORATION Everland Caribbean Bay
Title:
Life Pump
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17287M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17288M
Award:
2017 Design Merit Award
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17289M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17290M
Award:
2017 Design Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Data Visualization / Static
Annual ID:
OS_DE17189M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Annual ID:
OS_DE17190M
Award:
2017 Design Merit Award
Agency:
Studio Sonda / Vizinada
Client:
Vinski podrum Buzet
Title:
Piquentum St. Vital 2014, label through which nature speaks out
Category:
Data Visualization / Static
Annual ID:
OS_DE17191M
Award:
2017 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17241M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
Cotton
Title:
Stain Calendar
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17242M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Inc. and Ministry of Education of The People's Republic of China
Title:
NEW STRUCTURE
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17243M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17244M
Award:
2017 Design Merit Award
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17245M
Award:
2017 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Comexposium Japan K.K.
Title:
face
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17246M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17247M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17248M
Award:
2017 Design Merit Award
Agency:
Memac Ogilvy & Mather / Doha
Client:
Qatar Islamic Bank
Title:
Breaking a Fatal Pattern
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17249M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Yum Restaurant Marketing Pvt. Ltd.
Title:
You Eat. They Eat.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17250M
Award:
2017 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Papawin Co., Ltd.
Title:
Artquarium
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17251M
Award:
2017 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo
Client:
TAKASHIMAYA
Title:
KIMONO WEARING THE RAIN
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17252M
Award:
2017 Design Merit Award
Agency:
Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo
Client:
MORI SHUSUI MUSEUM OF ART
Title:
Mori Shusui Museum of Art
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17253M
Award:
2017 Design Merit Award
Agency:
Baldwin& / Raleigh
Client:
Videri Chocolate Factory
Title:
Edible Chocolate Posters
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17137M
Award:
2017 Design Merit Award
Agency:
GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client:
Ferrero
Title:
Fresh Kiss
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17138M
Award:
2017 Design Merit Award
Agency:
H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client:
China haze theme Poster Contest
Title:
Haze!
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17139M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Cloud Nine
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17140M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Glengarry Glen Ross
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17141M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
The Killer
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17142M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Grapes of Wrath
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17143M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
East of Eden
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17144M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Death of a Salesman
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17145M
Award:
2017 Design Merit Award
Agency:
Red Peak / New York
Client:
ideo.org
Title:
Giving Tuesday
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17146M
Award:
2017 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17265M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
Cotton
Title:
Stain Calendar
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17266M
Award:
2017 Design Merit Award
Agency:
Fitzco//McCann / Atlanta
Client:
The Coca-Cola Company
Title:
Taste the Feeling
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17267M
Award:
2017 Design Merit Award
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17268M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
NewFest: New York's LGBT Film Festival
Title:
Projection of Pride
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17269M
Award:
2017 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone: Colors
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17270M
Award:
2017 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Shot on iPhone: Bastille Day
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17271M
Award:
2017 Design Merit Award
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #TheRealDebate
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17272M
Award:
2017 Design Merit Award
Agency:
Hero Strategic Marketing / Cape Town
Client:
FoodBank SA (now known as FoodForward SA)
Title:
The annual report that feeds the hungry
Category:
Branding / Annual Reports & Corporate Sustainability Reports
Annual ID:
OS_DE17111M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client:
Salvador Dali exhibition
Title:
DALI-NOH: Dali back from the beyond
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17217M
Award:
2017 Design Merit Award
Agency:
FITCH / London
Client:
Chalhoub Group
Title:
Level Kids
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17218M
Award:
2017 Design Merit Award
Agency:
KBS Canada / Toronto
Client:
Innocence Canada
Title:
Innocence Canada Installation
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17219M
Award:
2017 Design Merit Award
Agency:
Salesforce / San Francisco + Obscura / San Francisco
Client:
Salesforce
Title:
Salesforce West Lobby Pixelscape
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17220M
Award:
2017 Design Merit Award
Agency:
Second Story, part of SapientRazorfish / Portland
Client:
San Francisco Museum of Modern Art
Title:
Photography Interpretive Gallery
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17221M
Award:
2017 Design Merit Award
Agency:
Sid Lee / New York
Client:
Stella Artois
Title:
Stella Artois hosts Le Savoir
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17222M
Award:
2017 Design Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17223M
Award:
2017 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client:
McDonald's
Title:
Originals
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17224M
Award:
2017 Design Merit Award
Agency:
thjnk ag / Hamburg
Client:
Swissôtel Hotels & Resorts
Title:
Vitality Room
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17225M
