The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A musical corporate font
Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client: Berliner Philharmonie Category: Typography / Typeface Design
DALI-NOH: Dali back from the beyond
Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids
Agency: FITCH / London
Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation
Agency: KBS Canada / Toronto
Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape
Agency: Salesforce / San Francisco + Obscura / San Francisco
Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery
Agency: Second Story, part of SapientRazorfish / Portland
Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir
Agency: Sid Lee / New York
Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
Originals
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room
Agency: thjnk ag / Hamburg
Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
1903 | A Harley-Davidson Café
Agency: Zulu Alpha Kilo / Toronto
Client: Harley-Davidson Category: Immersive / Environmental / Indoor Spaces
The Outline (Digital)
Agency: The Outline and Code and Theory / New York City
Client: The Outline Category: Editorial / Digital Publications
Biggans Böcklingpastej—a smoked herring fish paste
Agency: Bedow / Stockholm
Client: Biggans Category: Packaging / Mass-market
Packages of Kungyokudo
Agency: good design company / Tokyo
Client: Ouno-kungyokudo Co.,Ltd. Category: Packaging / Mass-market
Domino's - The Domino Effect
Agency: jones knowles ritchie / London
Client: Domino's Pizza Group Ltd Category: Packaging / Mass-market
dear mayuko
Agency: Nippon Design Center, Inc. / Japan
Client: Dear Mayuko Co., Ltd. Category: Packaging / Mass-market
Package of Kishimen (flat udon noodle)
Agency: Peace Graphics / Nagoya
Client: Tatsumimenten Category: Packaging / Mass-market
Made In A Minute
Agency: BBDO / New York
Client: Lowe's Category: Innovation in Design / Digital Design
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client: Google Category: Craft / Animation - Single or Series
The Purpose
Agency: Havas / New York + Studio 6 / New York
Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains
Agency: Ogilvy & Mather / London
Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans
Agency: Vans / Cypress
Client: Vans Category: Craft / Animation - Single or Series
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Immersive / Environmental / Wayfinding
Sentralen Wayfinding
Agency: Metric / Oslo
Client: Sentralen Category: Immersive / Environmental / Wayfinding
The annual report that feeds the hungry
Agency: Hero Strategic Marketing / Cape Town
Client: FoodBank SA (now known as FoodForward SA) Category: Branding / Annual Reports & Corporate Sustainability Reports
Magic Words - The Book
Agency: AlmapBBDO / São Paulo
Client: HP Category: Innovation in Design / Print Design
Paper Glasses
Agency: Grey / Mexico City
Client: Save the Children Category: Innovation in Design / Print Design
A very good year – A very bad year
Agency: Happy F&B / Gothenburg
Client: Göteborgstryckeriet Category: Self-Promotion
#CanalNotes
Agency: Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York
Client: Havas New York Category: Self-Promotion
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Self-Promotion
Olympic Park - 40th Anniversary Logo
Agency: lg2 / Montreal
Client: Olympic Park Category: Branding / Logo
Yashitomo Logo
Agency: Out of the Box / Delhi
Client: Yashitomo Kitamura Category: Branding / Logo
Hudson Electrical Engineering Logo
Agency: Rethink
Client: Hudson Electrical Engineering Category: Branding / Logo
scrubbing brush
Agency: Creators Group MAC / Tokyo
Client: kozo Co.,Ltd. Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
THE (VERY) POLITICAL COLLECTION
Agency: Design Army / Washington D.C.
Client: Harper Macaw Category: Craft / Illustration - Single or Series
Maues Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Ambev - Guaraná Antarctica Category: Craft / Illustration - Single or Series
WWF Iceberg Poster Campaign
Agency: Leo Burnett Manila / Makati City
Client: WWF Philippines Inc. Category: Craft / Illustration - Single or Series
Little Future –Possibility of generative medicine-
Agency: JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo
Client: Takebe Lab Category: Craft / Illustration - Single or Series
One Flew Over the Cuckoo's Nest
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Craft / Illustration - Single or Series
Award:
2017 Design Merit Award
Agency:
Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client:
Berliner Philharmonie
Title:
A musical corporate font
Category:
Typography / Typeface Design
Annual ID:
OS_DE17130M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client:
Salvador Dali exhibition
Title:
DALI-NOH: Dali back from the beyond
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17217M
Award:
2017 Design Merit Award
Agency:
FITCH / London
Client:
Chalhoub Group
Title:
Level Kids
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17218M
Award:
2017 Design Merit Award
Agency:
KBS Canada / Toronto
Client:
Innocence Canada
Title:
Innocence Canada Installation
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17219M
Award:
2017 Design Merit Award
Agency:
Salesforce / San Francisco + Obscura / San Francisco
Client:
Salesforce
Title:
Salesforce West Lobby Pixelscape
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17220M
Award:
2017 Design Merit Award
Agency:
Second Story, part of SapientRazorfish / Portland
Client:
San Francisco Museum of Modern Art
Title:
Photography Interpretive Gallery
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17221M
Award:
2017 Design Merit Award
Agency:
Sid Lee / New York
Client:
Stella Artois
Title:
Stella Artois hosts Le Savoir
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17222M
Award:
2017 Design Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17223M
Award:
2017 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client:
McDonald's
Title:
Originals
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17224M
Award:
2017 Design Merit Award
Agency:
thjnk ag / Hamburg
Client:
Swissôtel Hotels & Resorts
Title:
Vitality Room
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17225M
Award:
2017 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Harley-Davidson
Title:
1903 | A Harley-Davidson Café
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17226M
Award:
2017 Design Merit Award
Agency:
The Outline and Code and Theory / New York City
Client:
The Outline
Title:
The Outline (Digital)
Category:
Editorial / Digital Publications
Annual ID:
OS_DE17129M
Award:
2017 Design Merit Award
Agency:
Bedow / Stockholm
Client:
Biggans
Title:
Biggans Böcklingpastej—a smoked herring fish paste
Category:
Packaging / Mass-market
Annual ID:
OS_DE17173M
Award:
2017 Design Merit Award
Agency:
BVD AB / Stockholm
Client:
GRANIT
Title:
Mellan Rum
Category:
Packaging / Mass-market
Annual ID:
OS_DE17174M
Award:
2017 Design Merit Award
Agency:
Cheil / Hong Kong
Client:
Very Chocolate
Title:
Very Chocolate
Category:
Packaging / Mass-market
Annual ID:
OS_DE17175M
Award:
2017 Design Merit Award
Agency:
good design company / Tokyo
Client:
Ouno-kungyokudo Co.,Ltd.
Title:
Packages of Kungyokudo
Category:
Packaging / Mass-market
Annual ID:
OS_DE17176M
Award:
2017 Design Merit Award
Agency:
jones knowles ritchie / London
Client:
Domino's Pizza Group Ltd
Title:
Domino's - The Domino Effect
Category:
Packaging / Mass-market
Annual ID:
OS_DE17177M
Award:
2017 Design Merit Award
Agency:
KOREFE / Hamburg
Client:
T.D.G. Vertriebs GmbH
Title:
L´EAUNDRY
Category:
Packaging / Mass-market
Annual ID:
OS_DE17178M
Award:
2017 Design Merit Award
Agency:
Nippon Design Center, Inc. / Japan
Client:
Dear Mayuko Co., Ltd.
Title:
dear mayuko
Category:
Packaging / Mass-market
Annual ID:
OS_DE17179M
Award:
2017 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Tatsumimenten
Title:
Package of Kishimen (flat udon noodle)
Category:
Packaging / Mass-market
Annual ID:
OS_DE17180M
Award:
2017 Design Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Made In A Minute
Category:
Innovation in Design / Digital Design
Annual ID:
OS_DE17286M
Award:
2017 Design Merit Award
Agency:
72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client:
Google
Title:
Google Duo - Iconic Duos
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17273M
Award:
2017 Design Merit Award
Agency:
Havas / New York + Studio 6 / New York
Client:
United States Digital Service
Title:
The Purpose
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17274M
Award:
2017 Design Merit Award
Agency:
Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17275M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Monster Stains
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17276M
Award:
2017 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17277M
Award:
2017 Design Merit Award
Agency:
Vans / Cypress
Client:
Vans
Title:
The Story of Vans
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17278M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Immersive / Environmental / Wayfinding
Annual ID:
OS_DE17230M
Award:
2017 Design Merit Award
Agency:
Metric / Oslo
Client:
Sentralen
Title:
Sentralen Wayfinding
Category:
Immersive / Environmental / Wayfinding
Annual ID:
OS_DE17231M
Award:
2017 Design Merit Award
Agency:
Hero Strategic Marketing / Cape Town
Client:
FoodBank SA (now known as FoodForward SA)
Title:
The annual report that feeds the hungry
Category:
Branding / Annual Reports & Corporate Sustainability Reports
Annual ID:
OS_DE17111M
Award:
2017 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Book
Category:
Innovation in Design / Print Design
Annual ID:
OS_DE17283M
Award:
2017 Design Merit Award
Agency:
Grey / Mexico City
Client:
Save the Children
Title:
Paper Glasses
Category:
Innovation in Design / Print Design
Annual ID:
OS_DE17284M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Innovation in Design / Print Design
Annual ID:
OS_DE17285M
Award:
2017 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Göteborgstryckeriet
Title:
A very good year – A very bad year
Category:
Self-Promotion
Annual ID:
OS_DE17238M
Award:
2017 Design Merit Award
Agency:
Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York
Client:
Havas New York
Title:
#CanalNotes
Category:
Self-Promotion
Annual ID:
OS_DE17239M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Self-Promotion
Annual ID:
OS_DE17240M
Award:
2017 Design Merit Award
Agency:
john st / Toronto
Client:
Carly Fleischmann
Title:
Speechless
Category:
Branding / Logo
Annual ID:
OS_DE17092M
Award:
2017 Design Merit Award
Agency:
lg2 / Montreal
Client:
Olympic Park
Title:
Olympic Park - 40th Anniversary Logo
Category:
Branding / Logo
Annual ID:
OS_DE17093M
Award:
2017 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
Yashitomo Kitamura
Title:
Yashitomo Logo
Category:
Branding / Logo
Annual ID:
OS_DE17094M
Award:
2017 Design Merit Award
Agency:
Rethink
Client:
Hudson Electrical Engineering
Title:
Hudson Electrical Engineering Logo
Category:
Branding / Logo
Annual ID:
OS_DE17095M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Branding / Logo
Annual ID:
OS_DE17096M
Award:
2017 Design Merit Award
Agency:
Yeti / Los Angeles
Client:
Yeti
Title:
Yeti Logo
Category:
Branding / Logo
Annual ID:
OS_DE17097M
Award:
2017 Design Merit Award
Agency:
Creators Group MAC / Tokyo
Client:
kozo Co.,Ltd.
Title:
scrubbing brush
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17254M
Award:
2017 Design Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17255M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17256M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Harper Macaw
Title:
THE (VERY) POLITICAL COLLECTION
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17257M
Award:
2017 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Ambev - Guaraná Antarctica
Title:
Maues Posters
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17258M
Award:
2017 Design Merit Award
Agency:
Leo Burnett Manila / Makati City
Client:
WWF Philippines Inc.
Title:
WWF Iceberg Poster Campaign
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17259M
Award:
2017 Design Merit Award
Agency:
JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo
Client:
Takebe Lab
Title:
Little Future –Possibility of generative medicine-
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17260M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
One Flew Over the Cuckoo's Nest
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17261M
