The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Martyrs Newspaper – El Salvador
Agency: Underline Studio / Toronto
Client: Underline Studio Category: Editorial / Newspaper Design
DALI-NOH: Dali back from the beyond
Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids
Agency: FITCH / London
Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation
Agency: KBS Canada / Toronto
Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape
Agency: Salesforce / San Francisco + Obscura / San Francisco
Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery
Agency: Second Story, part of SapientRazorfish / Portland
Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir
Agency: Sid Lee / New York
Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
Originals
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room
Agency: thjnk ag / Hamburg
Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
1903 | A Harley-Davidson Café
Agency: Zulu Alpha Kilo / Toronto
Client: Harley-Davidson Category: Immersive / Environmental / Indoor Spaces
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Promotional / Posters - Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
“Mist-ery" Train / Sea Train
Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client: Willer Trains Category: Promotional / Posters - Series
mt ex singapore
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Museum of Contemporary Art Invitations
Agency: Leo Burnett / Toronto
Client: Museum of Contemporary Art Category: Promotional / Posters - Series
KYLE DON'T STOP #NBAVOTE
Agency: Sid Lee / Toronto + M&H / Toronto
Client: Maple Leaf Sports & Entertainment Ltd. Category: Promotional / Posters - Series
Prison of the Head
Agency: The Nine / Shanghai
Client: Amnesty International Category: Promotional / Posters - Series
The Unlikely Hero
Agency: 22squared / Atlanta, Tampa
Client: Interface Category: Motion Graphics / Single
Words of Welcome
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client: Verein für Berliner Stadtmission Category: Packaging / Specialty
THE (VERY) POLITICAL COLLECTION
Agency: Design Army / Washington D.C.
Client: Harper Macaw Category: Packaging / Specialty
HONOUR Skin, Shave, and Coffee Essentials
Agency: KNOCK, inc. / Minneapolis
Client: HONOUR Essentials Category: Packaging / Specialty
Ageing Wine Bottles
Agency: Kolle Rebbe GmbH / Hamburg
Client: Weingut Knipser Category: Packaging / Specialty
The Flag Refill
Agency: McCann / Bogota
Client: Country Brand Colombia Category: Packaging / Specialty
A rice package in koi shape.
Agency: Wain / Beijing
Client: Suyuan Food Group Category: Packaging / Specialty
PICTURE BOOK WITHOUT PICTURES
Agency: BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client: FUJIFILM Category: Promotional / Booklets, Brochures, & Product Catalogues
cindymode product catalogue
Agency: cindymode / Taipei
Client: cindymode Category: Promotional / Booklets, Brochures, & Product Catalogues
Endangered Love
Agency: DDB / New York
Client: WCFF Category: Promotional / Booklets, Brochures, & Product Catalogues
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Booklets, Brochures, & Product Catalogues
COMMOTION
Agency: Design Army / Washington D.C.
Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Promotional / Booklets, Brochures, & Product Catalogues
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Booklets, Brochures, & Product Catalogues
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Craft / Photography - Single or Series
Stain Calendar
Agency: DDB / New York
Client: Cotton Category: Craft / Photography - Single or Series
Taste the Feeling
Agency: Fitzco//McCann / Atlanta
Client: The Coca-Cola Company Category: Craft / Photography - Single or Series
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Photography - Single or Series
Projection of Pride
Agency: Ogilvy / New York
Client: NewFest: New York's LGBT Film Festival Category: Craft / Photography - Single or Series
Shot on iPhone: Colors
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Photography - Single or Series
Shot on iPhone: Bastille Day
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Craft / Photography - Single or Series
It's What's Happening: #TheRealDebate
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Craft / Photography - Single or Series
MUSEUM IN THE CLOUD
Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client: All Nippon Airways Category: Digital / Interface Design
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Digital / Interface Design
Kobe's Rules Book
Agency: Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo
Client: ESPN Category: Promotional / Promotional Items - Single or Series
Words of Welcome
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client: Verein für Berliner Stadtmission Category: Promotional / Promotional Items - Single or Series
Second Life Toys
Agency: DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo
Client: Green Ribbon Project Committee Category: Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Agency:
Underline Studio / Toronto
Client:
Underline Studio
Title:
Martyrs Newspaper – El Salvador
Category:
Editorial / Newspaper Design
Annual ID:
OS_DE17128M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client:
Salvador Dali exhibition
Title:
DALI-NOH: Dali back from the beyond
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17217M
Award:
2017 Design Merit Award
Agency:
FITCH / London
Client:
Chalhoub Group
Title:
Level Kids
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17218M
Award:
2017 Design Merit Award
Agency:
KBS Canada / Toronto
Client:
Innocence Canada
Title:
Innocence Canada Installation
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17219M
Award:
2017 Design Merit Award
Agency:
Salesforce / San Francisco + Obscura / San Francisco
Client:
Salesforce
Title:
Salesforce West Lobby Pixelscape
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17220M
Award:
2017 Design Merit Award
Agency:
Second Story, part of SapientRazorfish / Portland
Client:
San Francisco Museum of Modern Art
Title:
Photography Interpretive Gallery
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17221M
Award:
2017 Design Merit Award
Agency:
Sid Lee / New York
Client:
Stella Artois
Title:
Stella Artois hosts Le Savoir
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17222M
Award:
2017 Design Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17223M
Award:
2017 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client:
McDonald's
Title:
Originals
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17224M
Award:
2017 Design Merit Award
Agency:
thjnk ag / Hamburg
Client:
Swissôtel Hotels & Resorts
Title:
Vitality Room
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17225M
Award:
2017 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Harley-Davidson
Title:
1903 | A Harley-Davidson Café
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17226M
Award:
2017 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17147M
Award:
2017 Design Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17148M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17149M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client:
Willer Trains
Title:
“Mist-ery" Train / Sea Train
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17150M
Award:
2017 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17151M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Invitations
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17152M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17153M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto + M&H / Toronto
Client:
Maple Leaf Sports & Entertainment Ltd.
Title:
KYLE DON'T STOP #NBAVOTE
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17154M
Award:
2017 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Amnesty International
Title:
Prison of the Head
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17155M
Award:
2017 Design Merit Award
Agency:
22squared / Atlanta, Tampa
Client:
Interface
Title:
The Unlikely Hero
Category:
Motion Graphics / Single
Annual ID:
OS_DE17232M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Motion Graphics / Single
Annual ID:
OS_DE17233M
Award:
2017 Design Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client:
Verein für Berliner Stadtmission
Title:
Words of Welcome
Category:
Packaging / Specialty
Annual ID:
OS_DE17181M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Harper Macaw
Title:
THE (VERY) POLITICAL COLLECTION
Category:
Packaging / Specialty
Annual ID:
OS_DE17182M
Award:
2017 Design Merit Award
Agency:
KNOCK, inc. / Minneapolis
Client:
HONOUR Essentials
Title:
HONOUR Skin, Shave, and Coffee Essentials
Category:
Packaging / Specialty
Annual ID:
OS_DE17183M
Award:
2017 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Weingut Knipser
Title:
Ageing Wine Bottles
Category:
Packaging / Specialty
Annual ID:
OS_DE17184M
Award:
2017 Design Merit Award
Agency:
LinShaobin Design / Shantou
Client:
Runyuanchang
Title:
Cloudy Tea
Category:
Packaging / Specialty
Annual ID:
OS_DE17185M
Award:
2017 Design Merit Award
Agency:
McCann / Bogota
Client:
Country Brand Colombia
Title:
The Flag Refill
Category:
Packaging / Specialty
Annual ID:
OS_DE17186M
Award:
2017 Design Merit Award
Agency:
Serviceplan / Munich
Client:
METRO
Title:
The Daily Catch
Category:
Packaging / Specialty
Annual ID:
OS_DE17187M
Award:
2017 Design Merit Award
Agency:
Wain / Beijing
Client:
Suyuan Food Group
Title:
A rice package in koi shape.
Category:
Packaging / Specialty
Annual ID:
OS_DE17188M
Award:
2017 Design Merit Award
Agency:
BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client:
FUJIFILM
Title:
PICTURE BOOK WITHOUT PICTURES
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17156M
Award:
2017 Design Merit Award
Agency:
cindymode / Taipei
Client:
cindymode
Title:
cindymode product catalogue
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17157M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17158M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17159M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
MARYLAND INSTITUTE COLLEGE OF ART
Title:
COMMOTION
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17160M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17161M
Award:
2017 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17265M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
Cotton
Title:
Stain Calendar
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17266M
Award:
2017 Design Merit Award
Agency:
Fitzco//McCann / Atlanta
Client:
The Coca-Cola Company
Title:
Taste the Feeling
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17267M
Award:
2017 Design Merit Award
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17268M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
NewFest: New York's LGBT Film Festival
Title:
Projection of Pride
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17269M
Award:
2017 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone: Colors
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17270M
Award:
2017 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Shot on iPhone: Bastille Day
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17271M
Award:
2017 Design Merit Award
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #TheRealDebate
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17272M
Award:
2017 Design Merit Award
Agency:
ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client:
All Nippon Airways
Title:
MUSEUM IN THE CLOUD
Category:
Digital / Interface Design
Annual ID:
OS_DE17210M
Award:
2017 Design Merit Award
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Digital / Interface Design
Annual ID:
OS_DE17211M
Award:
2017 Design Merit Award
Agency:
TBWA\NEBOKO / Amsterdam
Client:
McDonald's
Title:
McTrax
Category:
Digital / Interface Design
Annual ID:
OS_DE17212M
Award:
2017 Design Merit Award
Agency:
Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo
Client:
ESPN
Title:
Kobe's Rules Book
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17162M
Award:
2017 Design Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client:
Verein für Berliner Stadtmission
Title:
Words of Welcome
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17163M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo
Client:
Green Ribbon Project Committee
Title:
Second Life Toys
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17164M
