The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A musical corporate font
Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client: Berliner Philharmonie Category: Typography / Typeface Design
Life Pump
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul
Client: SAMSUNG C&T CORPORATION Everland Caribbean Bay Category: Innovation in Design / Immersive Design
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Innovation in Design / Immersive Design
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Innovation in Design / Immersive Design
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client: Google Category: Craft / Animation - Single or Series
The Purpose
Agency: Havas / New York + Studio 6 / New York
Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains
Agency: Ogilvy & Mather / London
Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans
Agency: Vans / Cypress
Client: Vans Category: Craft / Animation - Single or Series
West Marin Review, cover series
Agency: Madeleine Corson Design / San Francisco
Client: West Marin Review Category: Editorial / Magazine Cover Design
Paper Planes
Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm
Client: Android Category: Branding / Brand Installations
Hand meets Hand
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo
Client: Tiffany & Co. Category: Branding / Brand Installations
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Branding / Brand Installations
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Branding / Brand Installations
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Branding / Brand Installations
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Promotional / Posters - Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
“Mist-ery" Train / Sea Train
Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client: Willer Trains Category: Promotional / Posters - Series
mt ex singapore
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Museum of Contemporary Art Invitations
Agency: Leo Burnett / Toronto
Client: Museum of Contemporary Art Category: Promotional / Posters - Series
KYLE DON'T STOP #NBAVOTE
Agency: Sid Lee / Toronto + M&H / Toronto
Client: Maple Leaf Sports & Entertainment Ltd. Category: Promotional / Posters - Series
Prison of the Head
Agency: The Nine / Shanghai
Client: Amnesty International Category: Promotional / Posters - Series
Martyrs Newspaper – El Salvador
Agency: Underline Studio / Toronto
Client: Underline Studio Category: Editorial / Newspaper Design
The annual report that feeds the hungry
Agency: Hero Strategic Marketing / Cape Town
Client: FoodBank SA (now known as FoodForward SA) Category: Branding / Annual Reports & Corporate Sustainability Reports
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Data Visualization / Dynamic
Mobile Arcade
Agency: R/GA / São Paulo + MediaMonks / Sao Paulo
Client: Google Category: Data Visualization / Dynamic
New Baraka – the first online shop for hope
Agency: denkwerk GmbH / Köln
Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
The 21st Century Gold Rush
Agency: Gladeye / Auckland
Client: Huffington Post Highline Category: Digital / Website Design
A Bear’s-Eye View of Yellowstone
Agency: Hello Monday / New York
Client: National Geographic Category: Digital / Website Design
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Data Visualization / Static
Piquentum St. Vital 2014, label through which nature speaks out
Agency: Studio Sonda / Vizinada
Client: Vinski podrum Buzet Category: Data Visualization / Static
PICTURE BOOK WITHOUT PICTURES
Agency: BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client: FUJIFILM Category: Promotional / Booklets, Brochures, & Product Catalogues
cindymode product catalogue
Agency: cindymode / Taipei
Client: cindymode Category: Promotional / Booklets, Brochures, & Product Catalogues
Endangered Love
Agency: DDB / New York
Client: WCFF Category: Promotional / Booklets, Brochures, & Product Catalogues
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Booklets, Brochures, & Product Catalogues
COMMOTION
Agency: Design Army / Washington D.C.
Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Promotional / Booklets, Brochures, & Product Catalogues
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Booklets, Brochures, & Product Catalogues
branding
Agency: Minmin Qu&Qian Jiang / Nanjing
Client: phoenix fine arts publishing.ltd Category: Editorial / Book Layout Design
Li Detach He Attach
Agency: Han Qing Tang Design CO., LTD. / Nanjing
Client: China architecture&building press Category: Editorial / Book Layout Design
The Godfather Notebook
Agency: Regan Arts / New York
Client: Regan Arts Category: Editorial / Book Layout Design
Sixty Years of Taohuawu New Year Prints
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Suzhou Taohuawu Woodblock Year Prints Society Category: Editorial / Book Layout Design
Award:
2017 Design Merit Award
Agency:
Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client:
Berliner Philharmonie
Title:
A musical corporate font
Category:
Typography / Typeface Design
Annual ID:
OS_DE17130M
Award:
2017 Design Merit Award
Agency:
Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul
Client:
SAMSUNG C&T CORPORATION Everland Caribbean Bay
Title:
Life Pump
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17287M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17288M
Award:
2017 Design Merit Award
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17289M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17290M
Award:
2017 Design Merit Award
Agency:
72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client:
Google
Title:
Google Duo - Iconic Duos
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17273M
Award:
2017 Design Merit Award
Agency:
Havas / New York + Studio 6 / New York
Client:
United States Digital Service
Title:
The Purpose
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17274M
Award:
2017 Design Merit Award
Agency:
Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17275M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Monster Stains
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17276M
Award:
2017 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17277M
Award:
2017 Design Merit Award
Agency:
Vans / Cypress
Client:
Vans
Title:
The Story of Vans
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17278M
Award:
2017 Design Merit Award
Agency:
Madeleine Corson Design / San Francisco
Client:
West Marin Review
Title:
West Marin Review, cover series
Category:
Editorial / Magazine Cover Design
Annual ID:
OS_DE17127M
Award:
2017 Design Merit Award
Agency:
Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm
Client:
Android
Title:
Paper Planes
Category:
Branding / Brand Installations
Annual ID:
OS_DE17117M
Award:
2017 Design Merit Award
Agency:
HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo
Client:
Tiffany & Co.
Title:
Hand meets Hand
Category:
Branding / Brand Installations
Annual ID:
OS_DE17118M
Award:
2017 Design Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Branding / Brand Installations
Annual ID:
OS_DE17119M
Award:
2017 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Branding / Brand Installations
Annual ID:
OS_DE17120M
Award:
2017 Design Merit Award
Agency:
Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Branding / Brand Installations
Annual ID:
OS_DE17121M
Award:
2017 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17147M
Award:
2017 Design Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17148M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17149M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client:
Willer Trains
Title:
“Mist-ery" Train / Sea Train
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17150M
Award:
2017 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17151M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Invitations
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17152M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17153M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto + M&H / Toronto
Client:
Maple Leaf Sports & Entertainment Ltd.
Title:
KYLE DON'T STOP #NBAVOTE
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17154M
Award:
2017 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Amnesty International
Title:
Prison of the Head
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17155M
Award:
2017 Design Merit Award
Agency:
Underline Studio / Toronto
Client:
Underline Studio
Title:
Martyrs Newspaper – El Salvador
Category:
Editorial / Newspaper Design
Annual ID:
OS_DE17128M
Award:
2017 Design Merit Award
Agency:
Hero Strategic Marketing / Cape Town
Client:
FoodBank SA (now known as FoodForward SA)
Title:
The annual report that feeds the hungry
Category:
Branding / Annual Reports & Corporate Sustainability Reports
Annual ID:
OS_DE17111M
Award:
2017 Design Merit Award
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17192M
Award:
2017 Design Merit Award
Agency:
R/GA / São Paulo + MediaMonks / Sao Paulo
Client:
Google
Title:
Mobile Arcade
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17193M
Award:
2017 Design Merit Award
Agency:
B-Reel / (Stockholm)
Client:
H&M
Title:
H&M x KENZO
Category:
Digital / Website Design
Annual ID:
OS_DE17194M
Award:
2017 Design Merit Award
Agency:
denkwerk GmbH / Köln
Client:
YOU Stiftung – Bildung für Kinder in Not
Title:
New Baraka – the first online shop for hope
Category:
Digital / Website Design
Annual ID:
OS_DE17195M
Award:
2017 Design Merit Award
Agency:
BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client:
CONSERVATION INTERNATIONAL JAPAN
Title:
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Category:
Digital / Website Design
Annual ID:
OS_DE17196M
Award:
2017 Design Merit Award
Agency:
Gladeye / Auckland
Client:
Huffington Post Highline
Title:
The 21st Century Gold Rush
Category:
Digital / Website Design
Annual ID:
OS_DE17197M
Award:
2017 Design Merit Award
Agency:
Hello Monday / New York
Client:
National Geographic
Title:
A Bear’s-Eye View of Yellowstone
Category:
Digital / Website Design
Annual ID:
OS_DE17198M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Digital / Website Design
Annual ID:
OS_DE17199M
Award:
2017 Design Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Immersive / Environmental / Ambient Media - Series
Annual ID:
OS_DE17216M
Award:
2017 Design Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Data Visualization / Static
Annual ID:
OS_DE17189M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Annual ID:
OS_DE17190M
Award:
2017 Design Merit Award
Agency:
Studio Sonda / Vizinada
Client:
Vinski podrum Buzet
Title:
Piquentum St. Vital 2014, label through which nature speaks out
Category:
Data Visualization / Static
Annual ID:
OS_DE17191M
Award:
2017 Design Merit Award
Agency:
BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client:
FUJIFILM
Title:
PICTURE BOOK WITHOUT PICTURES
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17156M
Award:
2017 Design Merit Award
Agency:
cindymode / Taipei
Client:
cindymode
Title:
cindymode product catalogue
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17157M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17158M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17159M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
MARYLAND INSTITUTE COLLEGE OF ART
Title:
COMMOTION
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17160M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17161M
Award:
2017 Design Merit Award
Agency:
Minmin Qu&Qian Jiang / Nanjing
Client:
phoenix fine arts publishing.ltd
Title:
branding
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17123M
Award:
2017 Design Merit Award
Agency:
Han Qing Tang Design CO., LTD. / Nanjing
Client:
China architecture&building press
Title:
Li Detach He Attach
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17124M
Award:
2017 Design Merit Award
Agency:
Regan Arts / New York
Client:
Regan Arts
Title:
The Godfather Notebook
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17125M
Award:
2017 Design Merit Award
Agency:
T-Change Design Co.,Ltd / Nanjing
Client:
Suzhou Taohuawu Woodblock Year Prints Society
Title:
Sixty Years of Taohuawu New Year Prints
Category:
Editorial / Book Layout Design
Annual ID:
OS_DE17126M
