The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Data Visualization / Static
Piquentum St. Vital 2014, label through which nature speaks out
Agency: Studio Sonda / Vizinada
Client: Vinski podrum Buzet Category: Data Visualization / Static
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail Category: Immersive / Environmental / Ambient Media - Single
SMS Last Words
Agency: Havas Worldwide / Shanghai
Client: Global Road Safety Partenership Category: Immersive / Environmental / Ambient Media - Single
It's What's Happening: Hillary/Trump
Agency: Global Brand and Creative Studio / San Francisco
Client: Twitter Category: Immersive / Environmental / Ambient Media - Single
World Interrupted
Agency: Bonfire Labs / San Francisco + Salesforce / San Francisco
Client: Salesforce Category: Typography / Dynamic / In Motion
MARS
Agency: National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills
Client: National Geographic Category: Motion Graphics / Title Sequences
Salesforce Design Leadership Conference 2016, Introduction Film
Agency: Salesforce / San Francisco + Bonfire Labs / San Francisco
Client: Salesforce Category: Motion Graphics / Title Sequences
MUSEUM IN THE CLOUD
Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client: All Nippon Airways Category: Digital / Interface Design
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Digital / Interface Design
Martyrs Newspaper – El Salvador
Agency: Underline Studio / Toronto
Client: Underline Studio Category: Editorial / Newspaper Design
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Craft / Photography - Single or Series
Stain Calendar
Agency: DDB / New York
Client: Cotton Category: Craft / Photography - Single or Series
Taste the Feeling
Agency: Fitzco//McCann / Atlanta
Client: The Coca-Cola Company Category: Craft / Photography - Single or Series
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Photography - Single or Series
Projection of Pride
Agency: Ogilvy / New York
Client: NewFest: New York's LGBT Film Festival Category: Craft / Photography - Single or Series
Shot on iPhone: Colors
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Photography - Single or Series
Shot on iPhone: Bastille Day
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Craft / Photography - Single or Series
It's What's Happening: #TheRealDebate
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Craft / Photography - Single or Series
New Baraka – the first online shop for hope
Agency: denkwerk GmbH / Köln
Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
The 21st Century Gold Rush
Agency: Gladeye / Auckland
Client: Huffington Post Highline Category: Digital / Website Design
A Bear’s-Eye View of Yellowstone
Agency: Hello Monday / New York
Client: National Geographic Category: Digital / Website Design
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Immersive / Environmental / Outdoor Spaces
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo Category: Immersive / Environmental / Outdoor Spaces
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Immersive / Environmental / Outdoor Spaces
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: Digital / Utility Design - Single
Netflix Netflip
Agency: Sid Lee / Toronto
Client: Netflix Category: Digital / Utility Design - Single
PERSONAL INNOVATION ACT
Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client: SOFTBANK CORP. Category: Digital / Utility Design - Single
Biggans Böcklingpastej—a smoked herring fish paste
Agency: Bedow / Stockholm
Client: Biggans Category: Packaging / Mass-market
Packages of Kungyokudo
Agency: good design company / Tokyo
Client: Ouno-kungyokudo Co.,Ltd. Category: Packaging / Mass-market
Domino's - The Domino Effect
Agency: jones knowles ritchie / London
Client: Domino's Pizza Group Ltd Category: Packaging / Mass-market
dear mayuko
Agency: Nippon Design Center, Inc. / Japan
Client: Dear Mayuko Co., Ltd. Category: Packaging / Mass-market
Package of Kishimen (flat udon noodle)
Agency: Peace Graphics / Nagoya
Client: Tatsumimenten Category: Packaging / Mass-market
Olympic Park - 40th Anniversary Logo
Agency: lg2 / Montreal
Client: Olympic Park Category: Branding / Logo
Yashitomo Logo
Agency: Out of the Box / Delhi
Client: Yashitomo Kitamura Category: Branding / Logo
Hudson Electrical Engineering Logo
Agency: Rethink
Client: Hudson Electrical Engineering Category: Branding / Logo
Edible Chocolate Posters
Agency: Baldwin& / Raleigh
Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss
Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client: Ferrero Category: Promotional / Posters - Single
Haze!
Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Award:
2017 Design Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Data Visualization / Static
Annual ID:
OS_DE17189M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Annual ID:
OS_DE17190M
Award:
2017 Design Merit Award
Agency:
Studio Sonda / Vizinada
Client:
Vinski podrum Buzet
Title:
Piquentum St. Vital 2014, label through which nature speaks out
Category:
Data Visualization / Static
Annual ID:
OS_DE17191M
Award:
2017 Design Merit Award
Agency:
Clemenger BBDO / Wellington + Flare / Wellington
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17213M
Award:
2017 Design Merit Award
Agency:
Havas Worldwide / Shanghai
Client:
Global Road Safety Partenership
Title:
SMS Last Words
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17214M
Award:
2017 Design Merit Award
Agency:
Global Brand and Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: Hillary/Trump
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17215M
Award:
2017 Design Merit Award
Agency:
Bonfire Labs / San Francisco + Salesforce / San Francisco
Client:
Salesforce
Title:
World Interrupted
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE17136M
Award:
2017 Design Merit Award
Agency:
National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills
Client:
National Geographic
Title:
MARS
Category:
Motion Graphics / Title Sequences
Annual ID:
OS_DE17236M
Award:
2017 Design Merit Award
Agency:
Salesforce / San Francisco + Bonfire Labs / San Francisco
Client:
Salesforce
Title:
Salesforce Design Leadership Conference 2016, Introduction Film
Category:
Motion Graphics / Title Sequences
Annual ID:
OS_DE17237M
Award:
2017 Design Merit Award
Agency:
ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client:
All Nippon Airways
Title:
MUSEUM IN THE CLOUD
Category:
Digital / Interface Design
Annual ID:
OS_DE17210M
Award:
2017 Design Merit Award
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Digital / Interface Design
Annual ID:
OS_DE17211M
Award:
2017 Design Merit Award
Agency:
TBWA\NEBOKO / Amsterdam
Client:
McDonald's
Title:
McTrax
Category:
Digital / Interface Design
Annual ID:
OS_DE17212M
Award:
2017 Design Merit Award
Agency:
Underline Studio / Toronto
Client:
Underline Studio
Title:
Martyrs Newspaper – El Salvador
Category:
Editorial / Newspaper Design
Annual ID:
OS_DE17128M
Award:
2017 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17265M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
Cotton
Title:
Stain Calendar
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17266M
Award:
2017 Design Merit Award
Agency:
Fitzco//McCann / Atlanta
Client:
The Coca-Cola Company
Title:
Taste the Feeling
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17267M
Award:
2017 Design Merit Award
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17268M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
NewFest: New York's LGBT Film Festival
Title:
Projection of Pride
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17269M
Award:
2017 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone: Colors
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17270M
Award:
2017 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Shot on iPhone: Bastille Day
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17271M
Award:
2017 Design Merit Award
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #TheRealDebate
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17272M
Award:
2017 Design Merit Award
Agency:
B-Reel / (Stockholm)
Client:
H&M
Title:
H&M x KENZO
Category:
Digital / Website Design
Annual ID:
OS_DE17194M
Award:
2017 Design Merit Award
Agency:
denkwerk GmbH / Köln
Client:
YOU Stiftung – Bildung für Kinder in Not
Title:
New Baraka – the first online shop for hope
Category:
Digital / Website Design
Annual ID:
OS_DE17195M
Award:
2017 Design Merit Award
Agency:
BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client:
CONSERVATION INTERNATIONAL JAPAN
Title:
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Category:
Digital / Website Design
Annual ID:
OS_DE17196M
Award:
2017 Design Merit Award
Agency:
Gladeye / Auckland
Client:
Huffington Post Highline
Title:
The 21st Century Gold Rush
Category:
Digital / Website Design
Annual ID:
OS_DE17197M
Award:
2017 Design Merit Award
Agency:
Hello Monday / New York
Client:
National Geographic
Title:
A Bear’s-Eye View of Yellowstone
Category:
Digital / Website Design
Annual ID:
OS_DE17198M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Digital / Website Design
Annual ID:
OS_DE17199M
Award:
2017 Design Merit Award
Agency:
BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17227M
Award:
2017 Design Merit Award
Agency:
Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client:
Volvo
Title:
Highway Robbery
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17228M
Award:
2017 Design Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17229M
Award:
2017 Design Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
Digital / Utility Design - Single
Annual ID:
OS_DE17207M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Netflix
Title:
Netflix Netflip
Category:
Digital / Utility Design - Single
Annual ID:
OS_DE17208M
Award:
2017 Design Merit Award
Agency:
SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client:
SOFTBANK CORP.
Title:
PERSONAL INNOVATION ACT
Category:
Digital / Utility Design - Single
Annual ID:
OS_DE17209M
Award:
2017 Design Merit Award
Agency:
Bedow / Stockholm
Client:
Biggans
Title:
Biggans Böcklingpastej—a smoked herring fish paste
Category:
Packaging / Mass-market
Annual ID:
OS_DE17173M
Award:
2017 Design Merit Award
Agency:
BVD AB / Stockholm
Client:
GRANIT
Title:
Mellan Rum
Category:
Packaging / Mass-market
Annual ID:
OS_DE17174M
Award:
2017 Design Merit Award
Agency:
Cheil / Hong Kong
Client:
Very Chocolate
Title:
Very Chocolate
Category:
Packaging / Mass-market
Annual ID:
OS_DE17175M
Award:
2017 Design Merit Award
Agency:
good design company / Tokyo
Client:
Ouno-kungyokudo Co.,Ltd.
Title:
Packages of Kungyokudo
Category:
Packaging / Mass-market
Annual ID:
OS_DE17176M
Award:
2017 Design Merit Award
Agency:
jones knowles ritchie / London
Client:
Domino's Pizza Group Ltd
Title:
Domino's - The Domino Effect
Category:
Packaging / Mass-market
Annual ID:
OS_DE17177M
Award:
2017 Design Merit Award
Agency:
KOREFE / Hamburg
Client:
T.D.G. Vertriebs GmbH
Title:
L´EAUNDRY
Category:
Packaging / Mass-market
Annual ID:
OS_DE17178M
Award:
2017 Design Merit Award
Agency:
Nippon Design Center, Inc. / Japan
Client:
Dear Mayuko Co., Ltd.
Title:
dear mayuko
Category:
Packaging / Mass-market
Annual ID:
OS_DE17179M
Award:
2017 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Tatsumimenten
Title:
Package of Kishimen (flat udon noodle)
Category:
Packaging / Mass-market
Annual ID:
OS_DE17180M
Award:
2017 Design Merit Award
Agency:
john st / Toronto
Client:
Carly Fleischmann
Title:
Speechless
Category:
Branding / Logo
Annual ID:
OS_DE17092M
Award:
2017 Design Merit Award
Agency:
lg2 / Montreal
Client:
Olympic Park
Title:
Olympic Park - 40th Anniversary Logo
Category:
Branding / Logo
Annual ID:
OS_DE17093M
Award:
2017 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
Yashitomo Kitamura
Title:
Yashitomo Logo
Category:
Branding / Logo
Annual ID:
OS_DE17094M
Award:
2017 Design Merit Award
Agency:
Rethink
Client:
Hudson Electrical Engineering
Title:
Hudson Electrical Engineering Logo
Category:
Branding / Logo
Annual ID:
OS_DE17095M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Branding / Logo
Annual ID:
OS_DE17096M
Award:
2017 Design Merit Award
Agency:
Yeti / Los Angeles
Client:
Yeti
Title:
Yeti Logo
Category:
Branding / Logo
Annual ID:
OS_DE17097M
Award:
2017 Design Merit Award
Agency:
Baldwin& / Raleigh
Client:
Videri Chocolate Factory
Title:
Edible Chocolate Posters
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17137M
Award:
2017 Design Merit Award
Agency:
GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client:
Ferrero
Title:
Fresh Kiss
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17138M
Award:
2017 Design Merit Award
Agency:
H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client:
China haze theme Poster Contest
Title:
Haze!
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17139M
