The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
New Baraka – the first online shop for hope
Agency: denkwerk GmbH / Köln
Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
The 21st Century Gold Rush
Agency: Gladeye / Auckland
Client: Huffington Post Highline Category: Digital / Website Design
A Bear’s-Eye View of Yellowstone
Agency: Hello Monday / New York
Client: National Geographic Category: Digital / Website Design
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc. Category: Branding / Collateral Item - Single
Smith Brunch Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
MARS
Agency: National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills
Client: National Geographic Category: Motion Graphics / Title Sequences
Salesforce Design Leadership Conference 2016, Introduction Film
Agency: Salesforce / San Francisco + Bonfire Labs / San Francisco
Client: Salesforce Category: Motion Graphics / Title Sequences
TAKE PHYSICAL CONDITIONING GYM
Agency: DENTSU INC. / Tokyo
Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System
Daiichi Fruit
Agency: Grand Deluxe / Matsuyama
Client: Daiichi Fruit Category: Branding / Identity System
Hippeas - Give Peas A Chance
Agency: jones knowles ritchie / London
Client: Green Park Holdings Inc Category: Branding / Identity System
Great Barrier Reef Foundation Brand Ecosystem
Agency: Leo Burnett / Melbourne
Client: Great Barrier Reef Foundation Category: Branding / Identity System
Olympic Park - 40th Anniversary Branding
Agency: lg2 / Montreal
Client: Olympic Park Category: Branding / Identity System
The Give-A-Care Collection
Agency: lg2 / Toronto
Client: Rethink Breast Cancer Category: Branding / Identity System
826 Valencia Tenderloin Center & King Carl’s Emporium
Agency: Office / San Francisco
Client: 826 Valencia Category: Branding / Identity System
Hudson Electrical Engineering Logo
Agency: Rethink
Client: Hudson Electrical Engineering Category: Branding / Identity System
Fuel Transport
Agency: Sid Lee / Toronto
Client: Fuel Transport Category: Branding / Identity System
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Craft / Art Direction - Single or Series
Stain Calendar
Agency: DDB / New York
Client: Cotton Category: Craft / Art Direction - Single or Series
NEW STRUCTURE
Agency: DENTSU INC. / Tokyo
Client: Dentsu Inc. and Ministry of Education of The People's Republic of China Category: Craft / Art Direction - Single or Series
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Art Direction - Single or Series
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Craft / Art Direction - Single or Series
face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K. Category: Craft / Art Direction - Single or Series
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Craft / Art Direction - Single or Series
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Craft / Art Direction - Single or Series
Breaking a Fatal Pattern
Agency: Memac Ogilvy & Mather / Doha
Client: Qatar Islamic Bank Category: Craft / Art Direction - Single or Series
You Eat. They Eat.
Agency: Ogilvy & Mather India / Gurgaon
Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Art Direction - Single or Series
Artquarium
Agency: Ogilvy Group Thailand / Bangkok
Client: Papawin Co., Ltd. Category: Craft / Art Direction - Single or Series
KIMONO WEARING THE RAIN
Agency: TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo
Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Series
Mori Shusui Museum of Art
Agency: Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo
Client: MORI SHUSUI MUSEUM OF ART Category: Craft / Art Direction - Single or Series
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
AIGA
Agency: Mother Design / New York + Mother / New York
Client: AIGA Category: Motion Graphics / Series
Prison of the Head
Agency: The Nine / Shanghai
Client: Amnesty International Category: Motion Graphics / Series
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client: Google Category: Craft / Animation - Single or Series
The Purpose
Agency: Havas / New York + Studio 6 / New York
Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains
Agency: Ogilvy & Mather / London
Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans
Agency: Vans / Cypress
Client: Vans Category: Craft / Animation - Single or Series
Made In A Minute
Agency: BBDO / New York
Client: Lowe's Category: Innovation in Design / Digital Design
Kobe's Rules Book
Agency: Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo
Client: ESPN Category: Promotional / Promotional Items - Single or Series
Words of Welcome
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client: Verein für Berliner Stadtmission Category: Promotional / Promotional Items - Single or Series
Second Life Toys
Agency: DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo
Client: Green Ribbon Project Committee Category: Promotional / Promotional Items - Single or Series
Pina_
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de São Paulo Category: Promotional / Promotional Items - Single or Series
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO
Client: TAKEO CO.,LTD. Category: Promotional / Promotional Items - Single or Series
Ageing Wine Bottles
Agency: Kolle Rebbe GmbH / Hamburg
Client: Weingut Knipser Category: Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Agency:
B-Reel / (Stockholm)
Client:
H&M
Title:
H&M x KENZO
Category:
Digital / Website Design
Annual ID:
OS_DE17194M
Award:
2017 Design Merit Award
Agency:
denkwerk GmbH / Köln
Client:
YOU Stiftung – Bildung für Kinder in Not
Title:
New Baraka – the first online shop for hope
Category:
Digital / Website Design
Annual ID:
OS_DE17195M
Award:
2017 Design Merit Award
Agency:
BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client:
CONSERVATION INTERNATIONAL JAPAN
Title:
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Category:
Digital / Website Design
Annual ID:
OS_DE17196M
Award:
2017 Design Merit Award
Agency:
Gladeye / Auckland
Client:
Huffington Post Highline
Title:
The 21st Century Gold Rush
Category:
Digital / Website Design
Annual ID:
OS_DE17197M
Award:
2017 Design Merit Award
Agency:
Hello Monday / New York
Client:
National Geographic
Title:
A Bear’s-Eye View of Yellowstone
Category:
Digital / Website Design
Annual ID:
OS_DE17198M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Digital / Website Design
Annual ID:
OS_DE17199M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE17109M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Brunch Menu
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE17110M
Award:
2017 Design Merit Award
Agency:
National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills
Client:
National Geographic
Title:
MARS
Category:
Motion Graphics / Title Sequences
Annual ID:
OS_DE17236M
Award:
2017 Design Merit Award
Agency:
Salesforce / San Francisco + Bonfire Labs / San Francisco
Client:
Salesforce
Title:
Salesforce Design Leadership Conference 2016, Introduction Film
Category:
Motion Graphics / Title Sequences
Annual ID:
OS_DE17237M
Award:
2017 Design Merit Award
Agency:
Anomaly / New York
Client:
hmbldt
Title:
hmbldt
Category:
Branding / Identity System
Annual ID:
OS_DE17098M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TAKE PHYSICAL CONDITIONING
Title:
TAKE PHYSICAL CONDITIONING GYM
Category:
Branding / Identity System
Annual ID:
OS_DE17099M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Branding / Identity System
Annual ID:
OS_DE17100M
Award:
2017 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Daiichi Fruit
Title:
Daiichi Fruit
Category:
Branding / Identity System
Annual ID:
OS_DE17101M
Award:
2017 Design Merit Award
Agency:
jones knowles ritchie / London
Client:
Green Park Holdings Inc
Title:
Hippeas - Give Peas A Chance
Category:
Branding / Identity System
Annual ID:
OS_DE17102M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Melbourne
Client:
Great Barrier Reef Foundation
Title:
Great Barrier Reef Foundation Brand Ecosystem
Category:
Branding / Identity System
Annual ID:
OS_DE17103M
Award:
2017 Design Merit Award
Agency:
lg2 / Montreal
Client:
Olympic Park
Title:
Olympic Park - 40th Anniversary Branding
Category:
Branding / Identity System
Annual ID:
OS_DE17104M
Award:
2017 Design Merit Award
Agency:
lg2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Branding / Identity System
Annual ID:
OS_DE17105M
Award:
2017 Design Merit Award
Agency:
Office / San Francisco
Client:
826 Valencia
Title:
826 Valencia Tenderloin Center & King Carl’s Emporium
Category:
Branding / Identity System
Annual ID:
OS_DE17106M
Award:
2017 Design Merit Award
Agency:
Rethink
Client:
Hudson Electrical Engineering
Title:
Hudson Electrical Engineering Logo
Category:
Branding / Identity System
Annual ID:
OS_DE17107M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Branding / Identity System
Annual ID:
OS_DE17108M
Award:
2017 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17241M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
Cotton
Title:
Stain Calendar
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17242M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Inc. and Ministry of Education of The People's Republic of China
Title:
NEW STRUCTURE
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17243M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17244M
Award:
2017 Design Merit Award
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17245M
Award:
2017 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Comexposium Japan K.K.
Title:
face
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17246M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17247M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17248M
Award:
2017 Design Merit Award
Agency:
Memac Ogilvy & Mather / Doha
Client:
Qatar Islamic Bank
Title:
Breaking a Fatal Pattern
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17249M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Yum Restaurant Marketing Pvt. Ltd.
Title:
You Eat. They Eat.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17250M
Award:
2017 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Papawin Co., Ltd.
Title:
Artquarium
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17251M
Award:
2017 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + \QUANTUM / Tokyo
Client:
TAKASHIMAYA
Title:
KIMONO WEARING THE RAIN
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17252M
Award:
2017 Design Merit Award
Agency:
Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo
Client:
MORI SHUSUI MUSEUM OF ART
Title:
Mori Shusui Museum of Art
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17253M
Award:
2017 Design Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Immersive / Environmental / Ambient Media - Series
Annual ID:
OS_DE17216M
Award:
2017 Design Merit Award
Agency:
Mother Design / New York + Mother / New York
Client:
AIGA
Title:
AIGA
Category:
Motion Graphics / Series
Annual ID:
OS_DE17234M
Award:
2017 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Amnesty International
Title:
Prison of the Head
Category:
Motion Graphics / Series
Annual ID:
OS_DE17235M
Award:
2017 Design Merit Award
Agency:
72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client:
Google
Title:
Google Duo - Iconic Duos
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17273M
Award:
2017 Design Merit Award
Agency:
Havas / New York + Studio 6 / New York
Client:
United States Digital Service
Title:
The Purpose
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17274M
Award:
2017 Design Merit Award
Agency:
Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17275M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Monster Stains
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17276M
Award:
2017 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17277M
Award:
2017 Design Merit Award
Agency:
Vans / Cypress
Client:
Vans
Title:
The Story of Vans
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17278M
Award:
2017 Design Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Made In A Minute
Category:
Innovation in Design / Digital Design
Annual ID:
OS_DE17286M
Award:
2017 Design Merit Award
Agency:
Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo
Client:
ESPN
Title:
Kobe's Rules Book
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17162M
Award:
2017 Design Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client:
Verein für Berliner Stadtmission
Title:
Words of Welcome
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17163M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo
Client:
Green Ribbon Project Committee
Title:
Second Life Toys
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17164M
Award:
2017 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Pinacoteca do Estado de São Paulo
Title:
Pina_
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17165M
Award:
2017 Design Merit Award
Agency:
HAKUHODO INC. / TOKYO
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17166M
Award:
2017 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Weingut Knipser
Title:
Ageing Wine Bottles
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17167M
