The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Experiential / Live Events
Remote Ristorante
Agency: BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne
Client: Dr Oetker Category: Experiential / Live Events
Project Germany
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG Category: Experiential / Live Events
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara
Client: Intel Category: Experiential / Live Events
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Experiential / Live Events
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association Category: Experiential / Live Events
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Experiential / Live Events
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Experiential / Live Events
Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York + Livestream / New York
Client: Bud Light Category: Experiential / Live Events
Been There, Made That
Agency: Publicis / Seattle
Client: Visit Seattle Category: Online / Long Form - Campaign
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client: Ubisoft Category: Online / Long Form - Campaign
Margot vs. Lily
Agency: Wieden+Kennedy / Portland + RSA Films / Los Angeles
Client: NikeWomen Category: Online / Long Form - Campaign
Human Made Stories
Agency: Valenstein & Fatt / London
Client: Volvo Category: Broadcast / Short Form - Campaign
Stress Tested For Women
Agency: Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles
Client: Secret Deodorant (P&G) Category: Broadcast / Short Form - Campaign
Unbroken Ground
Agency: Farm League / Venice
Client: Patagonia Category: Film / Cinema / Non-Fiction / Documentary
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary
Gefilus - The lick-hiker's guide to inner strength
Agency: hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki
Client: Valio Oy Category: Film / Cinema / Non-Fiction / Documentary
License to Operate
Agency: Omelet / Los Angeles
Client: A Better Los Angeles Category: Film / Cinema / Non-Fiction / Documentary
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara + Official Productions / Los Angeles
Client: Intel Category: Broadcast / Short Form - Single
Slip Up
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Broadcast / Short Form - Single
Magic Words - The Documentary
Agency: AlmapBBDO / São Paulo
Client: HP Category: Innovation in Branded Entertainment
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation Category: Innovation in Branded Entertainment
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Innovation in Branded Entertainment
Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client: Under Armour Category: Innovation in Branded Entertainment
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos Category: Innovation in Branded Entertainment
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Innovation in Branded Entertainment
The Lady Gaga + Intel Experience
Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide
Client: Intel Category: Innovation in Branded Entertainment
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Branded Entertainment
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Branded Entertainment
#HolidaysOnDemand
Agency: Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX
Client: TRANSAVIA Category: Innovation in Branded Entertainment
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Innovation in Branded Entertainment
Amateur Replay
Agency: Ogilvy & Mather / Singapore
Client: Allianz Category: Innovation in Branded Entertainment
The Cognitive Dress
Agency: Ogilvy / New York
Client: IBM Category: Innovation in Branded Entertainment
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Branded Entertainment
McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's Category: Innovation in Branded Entertainment
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in Branded Entertainment
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M Category: Online / Long Form - Single
The Escape
Agency: Geisel Productions / New York + Anonymous Content / Los Angeles
Client: BMW Category: Online / Long Form - Single
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Chromosphere / Los Angeles + Broad Reach Pictures / Los Angeles
Client: Lyft Category: Online / Long Form - Single
Indomitable
Agency: Van's General Store / New York
Client: Cadillac Category: Online / Long Form - Single
The Family
Agency: Very Agency / Copenhagen + New Land / Copenhagen + beOn / Copenhagen
Client: Ford Denmark Category: Online / Long Form - Single
Spring
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client: Waitrose Category: Online / Live Webcast
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client: Mondelēz International / Stride Gum Category: Online / Live Webcast
Snickers Live Super Bowl Extension
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America Category: Online / Live Webcast
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Online / Live Webcast
Airbnb's National Parks Backyards
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb, Inc. Category: Online / Live Webcast