The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Magic Words - The Documentary
Agency: AlmapBBDO / São Paulo
Client: HP Category: Innovation in Branded Entertainment
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation Category: Innovation in Branded Entertainment
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Innovation in Branded Entertainment
Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client: Under Armour Category: Innovation in Branded Entertainment
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos Category: Innovation in Branded Entertainment
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Innovation in Branded Entertainment
The Lady Gaga + Intel Experience
Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide
Client: Intel Category: Innovation in Branded Entertainment
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Branded Entertainment
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Branded Entertainment
#HolidaysOnDemand
Agency: Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX
Client: TRANSAVIA Category: Innovation in Branded Entertainment
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Innovation in Branded Entertainment
Amateur Replay
Agency: Ogilvy & Mather / Singapore
Client: Allianz Category: Innovation in Branded Entertainment
The Cognitive Dress
Agency: Ogilvy / New York
Client: IBM Category: Innovation in Branded Entertainment
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Branded Entertainment
McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's Category: Innovation in Branded Entertainment
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in Branded Entertainment
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Film / Cinema / Fiction
The Mermaid
Agency: Publicis Conseil / Paris
Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
All that we share
Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client: TV2 Category: Online / Short Form - Single
Unfairy Tales - Ivine And Pillow
Agency: 180LA / Santa Monica + Consulado / Sao Paulo
Client: UNICEF Category: Online / Short Form - Single
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online / Short Form - Single
Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client: Johnnie Walker Category: Online / Short Form - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
TOTTORI WEST -FAMILY TIME TEST-
Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club Category: Online / Short Form - Single
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single
The Rundead
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Online / Short Form - Single
Blind Love
Agency: lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client: Tourisme Québec Category: Online / Short Form - Single
#MakeWhatsNext
Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York
Client: Microsoft Category: Online / Short Form - Single
Audi - The Comeback
Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client: Audi Category: Online / Short Form - Single
How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems Category: Online / Short Form - Single
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client: Apple Category: Online / Short Form - Single
Unlimited Together
Agency: Wieden+Kennedy / New York + Dommsday / LA
Client: Nike and Jordan Brand Category: Online / Short Form - Single
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M Category: Online / Long Form - Single
The Escape
Agency: Geisel Productions / New York + Anonymous Content / Los Angeles
Client: BMW Category: Online / Long Form - Single
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Chromosphere / Los Angeles + Broad Reach Pictures / Los Angeles
Client: Lyft Category: Online / Long Form - Single
Indomitable
Agency: Van's General Store / New York
Client: Cadillac Category: Online / Long Form - Single
The Family
Agency: Very Agency / Copenhagen + New Land / Copenhagen + beOn / Copenhagen
Client: Ford Denmark Category: Online / Long Form - Single
Samsung Life Changer
Agency: CHEIL FRANCE / PARIS
Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Hidden Dangers
Agency: Deutsch / New York
Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)
Fairness Works: Refugee Crisis
Agency: Redline Interactive / Calgary
Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)
False Alarm
Agency: Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London
Client: Universal /Republic Records In Association With Intel Category: Music Videos
SAFE&SOUND MUSIC PLAYER
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG INSURANCE Category: Mobile
Award:
2017 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Documentary
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17126M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17127M
Award:
2017 Branded Entertainment Merit Award
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17128M
Award:
2017 Branded Entertainment Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17129M
Award:
2017 Branded Entertainment Merit Award
Agency:
FCB / Zürich
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17130M
Award:
2017 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17131M
Award:
2017 Branded Entertainment Merit Award
Agency:
Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide
Client:
Intel
Title:
The Lady Gaga + Intel Experience
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17132M
Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17133M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17134M
Award:
2017 Branded Entertainment Merit Award
Agency:
Les Gaulois / PUTEAUX + HRCLS (Hercules) / PUTEAUX
Client:
TRANSAVIA
Title:
#HolidaysOnDemand
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17135M
Award:
2017 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17136M
Award:
2017 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Allianz
Title:
Amateur Replay
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17137M
Award:
2017 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
The Cognitive Dress
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17138M
Award:
2017 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Can't Stop
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17139M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17140M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\NEBOKO / Amsterdam
Client:
McDonald's
Title:
McTrax
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17141M
Award:
2017 Branded Entertainment Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17142M
Award:
2017 Branded Entertainment Merit Award
Agency:
Commonwealth//McCann / Detroit + Carat / Detroit
Client:
Chevrolet
Title:
Lego Batman
Category:
Film / Cinema / Fiction
Annual ID:
OS_BE17048M
Award:
2017 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris
Client:
SNSM - National Maritime Rescue Organization
Title:
The Mermaid
Category:
Film / Cinema / Fiction
Annual ID:
OS_BE17049M
Award:
2017 Branded Entertainment Merit Award
Agency:
Roundhouse / Portland
Client:
Roundhouse
Title:
Living Off The Brands
Category:
Self-Promotion
Annual ID:
OS_BE17125M
Award:
2017 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client:
TV2
Title:
All that we share
Category:
Online / Short Form - Single
Annual ID:
OS_BE17054M
Award:
2017 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica + Consulado / Sao Paulo
Client:
UNICEF
Title:
Unfairy Tales - Ivine And Pillow
Category:
Online / Short Form - Single
Annual ID:
OS_BE17055M
Award:
2017 Branded Entertainment Merit Award
Agency:
215 McCann / San Francisco + Anonymous Content / Los Angeles
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online / Short Form - Single
Annual ID:
OS_BE17056M
Award:
2017 Branded Entertainment Merit Award
Agency:
Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client:
Johnnie Walker
Title:
Ode To Lesvos
Category:
Online / Short Form - Single
Annual ID:
OS_BE17057M
Award:
2017 Branded Entertainment Merit Award
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online / Short Form - Single
Annual ID:
OS_BE17058M
Award:
2017 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client:
Tottori Prefecture Western Region Promotion Council
Title:
TOTTORI WEST -FAMILY TIME TEST-
Category:
Online / Short Form - Single
Annual ID:
OS_BE17059M
Award:
2017 Branded Entertainment Merit Award
Agency:
DigitasLBi / Chicago
Client:
Whirlpool
Title:
Care Counts
Category:
Online / Short Form - Single
Annual ID:
OS_BE17060M
Award:
2017 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Online / Short Form - Single
Annual ID:
OS_BE17061M
Award:
2017 Branded Entertainment Merit Award
Agency:
FP7/CAI / Cairo
Client:
Coca Cola
Title:
The Line Up Song
Category:
Online / Short Form - Single
Annual ID:
OS_BE17062M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Online / Short Form - Single
Annual ID:
OS_BE17063M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
The Rundead
Category:
Online / Short Form - Single
Annual ID:
OS_BE17064M
Award:
2017 Branded Entertainment Merit Award
Agency:
lg2 / Montréal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client:
Tourisme Québec
Title:
Blind Love
Category:
Online / Short Form - Single
Annual ID:
OS_BE17065M
Award:
2017 Branded Entertainment Merit Award
Agency:
McCann / New York + Hungry Man / New York + Union Editorial / New York
Client:
Microsoft
Title:
#MakeWhatsNext
Category:
Online / Short Form - Single
Annual ID:
OS_BE17066M
Award:
2017 Branded Entertainment Merit Award
Agency:
SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client:
Audi
Title:
Audi - The Comeback
Category:
Online / Short Form - Single
Annual ID:
OS_BE17067M
Award:
2017 Branded Entertainment Merit Award
Agency:
Station Film / New York
Client:
Motion Poems
Title:
How Do You Raise A Black Child
Category:
Online / Short Form - Single
Annual ID:
OS_BE17068M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client:
Apple
Title:
Dillan's Voice
Category:
Online / Short Form - Single
Annual ID:
OS_BE17069M
Award:
2017 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Dommsday / LA
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Online / Short Form - Single
Annual ID:
OS_BE17070M
Award:
2017 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client:
H&M
Title:
Come Together
Category:
Online / Long Form - Single
Annual ID:
OS_BE17077M
Award:
2017 Branded Entertainment Merit Award
Agency:
Geisel Productions / New York + Anonymous Content / Los Angeles
Client:
BMW
Title:
The Escape
Category:
Online / Long Form - Single
Annual ID:
OS_BE17078M
Award:
2017 Branded Entertainment Merit Award
Agency:
Lyft / San Francisco + Chromosphere / Los Angeles + Broad Reach Pictures / Los Angeles
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Online / Long Form - Single
Annual ID:
OS_BE17079M
Award:
2017 Branded Entertainment Merit Award
Agency:
Van's General Store / New York
Client:
Cadillac
Title:
Indomitable
Category:
Online / Long Form - Single
Annual ID:
OS_BE17080M
Award:
2017 Branded Entertainment Merit Award
Agency:
Very Agency / Copenhagen + New Land / Copenhagen + beOn / Copenhagen
Client:
Ford Denmark
Title:
The Family
Category:
Online / Long Form - Single
Annual ID:
OS_BE17081M
Award:
2017 Branded Entertainment Merit Award
Agency:
CHEIL FRANCE / PARIS
Client:
Samsung Electronics France
Title:
Samsung Life Changer
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17103M
Award:
2017 Branded Entertainment Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client:
Samsung Electronics
Title:
DISCOVR The World
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17104M
Award:
2017 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17105M
Award:
2017 Branded Entertainment Merit Award
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17106M
Award:
2017 Branded Entertainment Merit Award
Agency:
Redline Interactive / Calgary
Client:
Canadian Labour Congress
Title:
Fairness Works: Refugee Crisis
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17107M
Award:
2017 Branded Entertainment Merit Award
Agency:
Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London
Client:
Universal /Republic Records In Association With Intel
Title:
False Alarm
Category:
Music Videos
Annual ID:
OS_BE17091M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client:
LMG INSURANCE
Title:
SAFE&SOUND MUSIC PLAYER
Category:
Mobile
Annual ID:
OS_BE17092M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
Voices of Life
Category:
Mobile
Annual ID:
OS_BE17093M
