The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Responsive Environments
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Publishing / Newspaper - Single
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Publishing / Newspaper - Single
The Man Who Lived At Fretex
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex, Salvation Army Category: Online / Short Form - Campaign
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Short Form - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online Films & Video / Short Form - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Online Films & Video / Short Form - Single
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Campaign
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc Category: Craft / Animation - Single or Series
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association Category: Branding / Brand Installations
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K. Category: Branding / Brand Installations
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Interactive / Online
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Innovation in Radio
Whopper Sign
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / User-Generated Content
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Social Engagement / User-Generated Content
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M Category: Craft - Direction / Direction - Single
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Craft - Direction / Direction - Single
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: User-Generated Content
BIHAKU WATANABE CO., LTD.
Agency: AD&D / Tokyo
Client: BIHAKU WATANABE CO., LTD. Category: Promotional / Posters - Series
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Posters - Series
face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K. Category: Promotional / Posters - Series
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation Category: Innovation in Mobile
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Data Visualization / Dynamic
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Craft / Illustration - Single or Campaign
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client: Singtel Category: Use of Technology
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Use of Technology
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Brand Transformation
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Brand Transformation
Why Can't Girls Code
Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica
Client: Girls Who Code Category: Craft - Writing / Writing - Single
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force Category: Web / User Experience
Award:
2017 Responsive Environments Silver Pencil
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17010S
Award:
2017 Radio Silver Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Countdown.
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17003S
Award:
2017 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_IN17018S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO17056S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17001S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Frederick Jones
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17002S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Fretex, Salvation Army
Title:
The Man Who Lived At Fretex
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17010S
Award:
2017 Film Silver Pencil
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17029S
Award:
2017 Film Silver Pencil
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17030S
Award:
2017 Film Silver Pencil
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17031S
Award:
2017 Public Relations Silver Pencil
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Community Building
Annual ID:
OS_PR17011S
Award:
2017 Public Relations Silver Pencil
Agency:
Leo Burnett / Mumbai
Client:
OLX
Title:
REUNITING MEMORIES FROM 1947
Category:
Community Building
Annual ID:
OS_PR17012S
Award:
2017 Direct Marketing Silver Pencil
Agency:
J. Walter Thompson / Bangkok
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Direct
Annual ID:
OS_DI17042S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Innovation in Direct
Annual ID:
OS_DI17043S
Award:
2017 Cross-Platform Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17024S
Award:
2017 Design Silver Pencil
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17076S
Award:
2017 Design Silver Pencil
Agency:
Scholz & Friends / Berlin + Salon Alpin / Vienna
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE17077S
Award:
2017 Design Silver Pencil
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Branding / Brand Installations
Annual ID:
OS_DE17009S
Award:
2017 Design Silver Pencil
Agency:
McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client:
The END ALS Association
Title:
Still Life
Category:
Branding / Brand Installations
Annual ID:
OS_DE17010S
Award:
2017 Design Silver Pencil
Agency:
McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Branding / Brand Installations
Annual ID:
OS_DE17011S
Award:
2017 Interactive Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17029S
Award:
2017 Radio Silver Pencil
Agency:
DM9DDB / São Paulo
Client:
89 FM
Title:
Truth Detector
Category:
Innovation in Radio
Annual ID:
OS_RA17022S
Award:
2017 Radio Silver Pencil
Agency:
Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Innovation in Radio
Annual ID:
OS_RA17023S
Award:
2017 Social Media Silver Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Whopper Sign
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17018S
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17019S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client:
H&M
Title:
Come Together
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17003S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17004S
Award:
2017 Radio Silver Pencil
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Date Night
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17017S
Award:
2017 Radio Silver Pencil
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Sunday Stroll
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17018S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
User-Generated Content
Annual ID:
OS_BE17033S
Award:
2017 Design Silver Pencil
Agency:
AD&D / Tokyo
Client:
BIHAKU WATANABE CO., LTD.
Title:
BIHAKU WATANABE CO., LTD.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17030S
Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17031S
Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17032S
Award:
2017 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Comexposium Japan K.K.
Title:
face
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17033S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17043S
Award:
2017 Mobile Silver Pencil
Agency:
Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Mobile
Annual ID:
OS_MO17030S
Award:
2017 Design Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17046S
Award:
2017 Social Influencer Marketing Silver Pencil
Agency:
McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client:
Cathay Pacific Airways
Title:
Marriage in the Air – Cathay Pacific and Cathay Dragon
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17005S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17049S
Award:
2017 Public Relations Silver Pencil
Agency:
MullenLowe / Boston
Client:
American Greetings
Title:
Analog
Category:
Brand Voice
Annual ID:
OS_PR17015S
Award:
2017 Interactive Silver Pencil
Agency:
Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17032S
Award:
2017 Interactive Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17033S
Award:
2017 Mobile Silver Pencil
Agency:
Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology
Annual ID:
OS_MO17013S
Award:
2017 Mobile Silver Pencil
Agency:
Ogilvy PR / London + OgilvyOne / London
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology
Annual ID:
OS_MO17014S
Award:
2017 Mobile Silver Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Mobile Advertising
Annual ID:
OS_MO17008S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Brand Transformation
Annual ID:
OS_CP17021S
Award:
2017 Cross-Platform Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / Los Angeles
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Brand Transformation
Annual ID:
OS_CP17022S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
McCann / New York + Girls Who Code / New York + Tool / Santa Monica
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17008S
Award:
2017 Mobile Silver Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_MO17023S
Award:
2017 UX / UI Silver Pencil
Agency:
GSD&M / Austin + MediaMonks / New York
Client:
United States Air Force
Title:
airforce.com
Category:
Web / User Experience
Annual ID:
OS_UX17003S
