The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / Community Building
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Social Engagement / Community Building
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Use of Visuals
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia Category: Innovation in Social Media
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA Category: Branded Social Post / Campaign
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia Category: Social Engagement / User-Generated Content
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Branded Social Post / Single
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Social Engagement / Community Building
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client: Nike Category: Branded Social Post / Campaign
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
Award:
2018 Social Media Best of Discipline Pencil
Agency:
AMV BBDO / London + LADbible / London
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18013G
Award:
2018 Social Media Gold Pencil
Agency:
AMV BBDO / London + LADbible / London
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18013G
Award:
2018 Social Media Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18014G
Award:
2018 Social Media Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18015G
Award:
2018 Social Media Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18018G
Award:
2018 Social Media Gold Pencil
Agency:
VML / Sydney
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Social Media
Annual ID:
OS_SM18020G
Award:
2018 Social Media Gold Pencil
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18007G
Award:
2018 Social Media Gold Pencil
Agency:
VML / Sydney
Client:
McDonald's Australia
Title:
Snaplications
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18011G
Award:
2018 Social Media Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Single
Annual ID:
OS_SM18003S
Award:
2018 Social Media Silver Pencil
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18016S
Award:
2018 Social Media Silver Pencil
Agency:
Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18008S
Award:
2018 Social Media Silver Pencil
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18010S
