The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Footshake
Agency: ALMA DDB. / Miami, FL
Client: Angel Bins Category: Craft / Photography - Single or Series
Chobani Photography
Agency: Chobani / New York
Client: Chobani® Category: Craft / Photography - Single or Series
STAR FLYER
Agency: Hakuhodo Inc. / Tokyo
Client: STAR FLYER Category: Craft / Photography - Single or Series
Yamaha Speaker VXS/VXL/VXC Series
Agency: knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu
Client: Yamaha Corporation Category: Craft / Photography - Single or Series
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee Category: Data Visualization / Static
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Cover
Google Pixel Wallpapers
Agency: B-Reel / Los Angeles
Client: Google Category: Innovation in Design / Digital
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Innovation in Design / Digital
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Innovation in Design / Digital
LA Original Logo
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Branding / Logo
An icon for the future of motor sport.
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Logo
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Experiential / Environmental / Ambient Media - Series
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Experiential / Environmental / Ambient Media - Series
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby Category: Experiential / Environmental / Ambient Media - Series
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Experiential / Environmental / Ambient Media - Series
STUDIES of Graphic design
Agency: DENTSU INC. / Tokyo
Client: The Yoshida Hideo Memorial Foundation Category: Editorial / Magazine Cover
Nike Concept Store
Agency: Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo
Client: Nike Category: Typography / Typeface Design
Retro future : motor sport heritage meets new age machinery
Agency: Wieden+Kennedy / London
Client: F1 Category: Typography / Typeface Design
Dead Whale
Agency: Dentsu Jayme Syfu / Makati City
Client: Greenpeace Philippines Category: Experiential / Environmental / Outdoor Spaces
The Human Serengeti
Agency: FCB New Zealand / Auckland & Wellington
Client: Prime TV Category: Experiential / Environmental / Outdoor Spaces
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc Category: Experiential / Environmental / Outdoor Spaces
Music in Sight
Agency: Jung von Matt/ AG / Hamburg
Client: Hamburg Marketing, Elbphilharmonie Hamburg Category: Experiential / Environmental / Outdoor Spaces
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Experiential / Environmental / Outdoor Spaces
Shot Reverse Shot
Agency: Buzzman / 75010, Paris
Client: Huawei Category: Branding / Brand Installations
Samsung Gear VR Wonderland
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Branding / Brand Installations
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Branding / Brand Installations
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc Category: Branding / Brand Installations
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Branding / Brand Installations
Sonic Typeface for Goertek
Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel
Agency: TBWA\Chiat\Day / New York
Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Typography / Static
Jim Henson Exhibition
Agency: COLLINS / NEW YORK
Client: Museum of the Moving Image Category: Typography / Static
Self-spelling KANJI
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo
Client: The Shizuoka Shimbun and Shizuoka Broadcasting System Category: Typography / Static
COMMOTION
Agency: Design Army / Washington, DC
Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Typography / Static
Annual Report
Agency: Design Army / Washington, DC
Client: The Human Rights Campaign Category: Typography / Static
Alphabet Flowers
Agency: Masaki Hanahara / Tokyo
Client: Restaurant L'ARCHESTE Category: Typography / Static
Elliptic: Finding the Truth in Data
Agency: Superunion / London
Client: Elliptic Category: Typography / Static
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Digital Design
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Digital Design
A Message From Earth
Agency: WeTransfer / Amsterdam + Stink Studios / Los Angeles
Client: WeTransfer Category: Digital Design
Maze Without Exit
Agency: DENTSU INC. / Tokyo
Client: End-of-Life Care Association of Japan Category: Promotional / Posters - Series
The Bridge
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Posters - Series
Now in Fruit Flavours
Agency: GREYNJ UNITED / Bangkok
Client: Ferrero Category: Promotional / Posters - Series
New advertising platform 2017–2020
Agency: lg2 / Montreal
Client: Parc Olympique Category: Promotional / Posters - Series
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Posters - Series
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Series
Award:
2018 Design Merit Award
Agency:
ALMA DDB. / Miami, FL
Client:
Angel Bins
Title:
Footshake
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18201M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Photography
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18202M
Award:
2018 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
STAR FLYER
Title:
STAR FLYER
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18203M
Award:
2018 Design Merit Award
Agency:
knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu
Client:
Yamaha Corporation
Title:
Yamaha Speaker VXS/VXL/VXC Series
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18204M
Award:
2018 Design Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Social-Bee
Title:
The Refugee Résumé
Category:
Data Visualization / Static
Annual ID:
OS_DE18157M
Award:
2018 Design Merit Award
Agency:
COLLINS / NEW YORK
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Cover
Annual ID:
OS_DE18103M
Award:
2018 Design Merit Award
Agency:
B-Reel / Los Angeles
Client:
Google
Title:
Google Pixel Wallpapers
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18215M
Award:
2018 Design Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18216M
Award:
2018 Design Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18217M
Award:
2018 Design Merit Award
Agency:
72andSunny / Los Angeles
Client:
Mayor's Fund for Los Angeles
Title:
LA Original Logo
Category:
Branding / Logo
Annual ID:
OS_DE18075M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Branding / Logo
Annual ID:
OS_DE18076M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
An icon for the future of motor sport.
Category:
Branding / Logo
Annual ID:
OS_DE18077M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18163M
Award:
2018 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Small Space Sitting
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18164M
Award:
2018 Design Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Bapantol Baby
Title:
Poosters
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18165M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18166M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
The Yoshida Hideo Memorial Foundation
Title:
STUDIES of Graphic design
Category:
Editorial / Magazine Cover
Annual ID:
OS_DE18109M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Serif
Category:
Typography / Typeface Design
Annual ID:
OS_DE18112M
Award:
2018 Design Merit Award
Agency:
Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo
Client:
Nike
Title:
Nike Concept Store
Category:
Typography / Typeface Design
Annual ID:
OS_DE18113M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
Retro future : motor sport heritage meets new age machinery
Category:
Typography / Typeface Design
Annual ID:
OS_DE18114M
Award:
2018 Design Merit Award
Agency:
Dentsu Jayme Syfu / Makati City
Client:
Greenpeace Philippines
Title:
Dead Whale
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18173M
Award:
2018 Design Merit Award
Agency:
FCB New Zealand / Auckland & Wellington
Client:
Prime TV
Title:
The Human Serengeti
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18174M
Award:
2018 Design Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18175M
Award:
2018 Design Merit Award
Agency:
Jung von Matt/ AG / Hamburg
Client:
Hamburg Marketing, Elbphilharmonie Hamburg
Title:
Music in Sight
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18176M
Award:
2018 Design Merit Award
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18177M
Award:
2018 Design Merit Award
Agency:
Buzzman / 75010, Paris
Client:
Huawei
Title:
Shot Reverse Shot
Category:
Branding / Brand Installations
Annual ID:
OS_DE18098M
Award:
2018 Design Merit Award
Agency:
McKinney / New York + Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Samsung Gear VR Wonderland
Category:
Branding / Brand Installations
Annual ID:
OS_DE18099M
Award:
2018 Design Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Branding / Brand Installations
Annual ID:
OS_DE18100M
Award:
2018 Design Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Branding / Brand Installations
Annual ID:
OS_DE18101M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Branding / Brand Installations
Annual ID:
OS_DE18102M
Award:
2018 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client:
Goertek Inc.
Title:
Sonic Typeface for Goertek
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18122M
Award:
2018 Design Merit Award
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18123M
Award:
2018 Design Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
BNY Mellon Wealth Management
Title:
SmArt Basel
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18124M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Typography / Static
Annual ID:
OS_DE18115M
Award:
2018 Design Merit Award
Agency:
COLLINS / NEW YORK
Client:
Museum of the Moving Image
Title:
Jim Henson Exhibition
Category:
Typography / Static
Annual ID:
OS_DE18116M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo
Client:
The Shizuoka Shimbun and Shizuoka Broadcasting System
Title:
Self-spelling KANJI
Category:
Typography / Static
Annual ID:
OS_DE18117M
Award:
2018 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
MARYLAND INSTITUTE COLLEGE OF ART
Title:
COMMOTION
Category:
Typography / Static
Annual ID:
OS_DE18118M
Award:
2018 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
The Human Rights Campaign
Title:
Annual Report
Category:
Typography / Static
Annual ID:
OS_DE18119M
Award:
2018 Design Merit Award
Agency:
Masaki Hanahara / Tokyo
Client:
Restaurant L'ARCHESTE
Title:
Alphabet Flowers
Category:
Typography / Static
Annual ID:
OS_DE18120M
Award:
2018 Design Merit Award
Agency:
Superunion / London
Client:
Elliptic
Title:
Elliptic: Finding the Truth in Data
Category:
Typography / Static
Annual ID:
OS_DE18121M
Award:
2018 Design Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Digital Design
Annual ID:
OS_DE18159M
Award:
2018 Design Merit Award
Agency:
FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Digital Design
Annual ID:
OS_DE18160M
Award:
2018 Design Merit Award
Agency:
McCann / Lima
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Digital Design
Annual ID:
OS_DE18161M
Award:
2018 Design Merit Award
Agency:
WeTransfer / Amsterdam + Stink Studios / Los Angeles
Client:
WeTransfer
Title:
A Message From Earth
Category:
Digital Design
Annual ID:
OS_DE18162M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
End-of-Life Care Association of Japan
Title:
Maze Without Exit
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18126M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
The Bridge
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18127M
Award:
2018 Design Merit Award
Agency:
GREYNJ UNITED / Bangkok
Client:
Ferrero
Title:
Now in Fruit Flavours
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18128M
Award:
2018 Design Merit Award
Agency:
lg2 / Montreal
Client:
Parc Olympique
Title:
New advertising platform 2017–2020
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18129M
Award:
2018 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18130M
Award:
2018 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
The Brass Instruments Band
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18131M
