The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Innovation in Design / Experiential / Environmental
KNOW YOU AGAIN
Agency: F5 / Shanghai
Client: BAIDU Category: Innovation in Design / Experiential / Environmental
Chatty Schoolbus
Agency: INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul
Client: Hyundai Motor Group Category: Innovation in Design / Experiential / Environmental
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Cover
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Environmental / Indoor Spaces
The Agoraphobic Traveller
Agency: Google Brand Studio / San Francisco
Client: Google Category: Experiential / Environmental / Indoor Spaces
Hydrogen Electric House
Agency: INNOCEAN / Seoul
Client: Hyundai Motor Company Category: Experiential / Environmental / Indoor Spaces
mt expo 2017
Agency: iyamadesign inc. / Tokyo
Client: KAMOI KAKOSHI Co.,LTD. Category: Experiential / Environmental / Indoor Spaces
The BMO200 Fountain
Agency: Mosaic / Toronto
Client: BMO The Bank of Montreal Category: Experiential / Environmental / Indoor Spaces
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Experiential / Environmental / Indoor Spaces
Temple of Happiness
Agency: Column Five / Irvine
Client: Column Five Category: Promotional / Collateral Items - Single or Series
The Personalised Ring Box that'll Get You a Yes
Agency: Famous Innovations / Mumbai
Client: CaratLane - A TATA BRAND Category: Promotional / Collateral Items - Single or Series
School of Visual Arts Senior Library 2016
Agency: Hinterland / New York
Client: School of Visual Arts Category: Promotional / Collateral Items - Single or Series
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Promotional / Collateral Items - Single or Series
Writing Our Rights
Agency: Pereira & O'Dell / San Francisco
Client: IGNITE Category: Promotional / Collateral Items - Single or Series
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Promotional / Collateral Items - Single or Series
Skin Colors
Agency: Sancho BBDO / Bogota
Client: Fundación Pies Descalzos Category: Promotional / Collateral Items - Single or Series
Fittle - The first 3D printed Braille puzzle
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg
Client: LV Prasad Eye Institute/Ravensburger Category: Promotional / Collateral Items - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Promotional / Collateral Items - Single or Series
100 lb Coupon
Agency: VML / Kansas City
Client: Second Skin Category: Promotional / Collateral Items - Single or Series
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: ELECTRONIC ARTS INC. Category: Promotional / Booklets, Brochures, & Product Catalogues
The Whole Earth Catalog
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: Mavericks Category: Promotional / Booklets, Brochures, & Product Catalogues
Visual Identity Conducted by Sir Simon Rattle
Agency: Superunion / London + Symphony Orchestra / London
Client: London Symphony Orchestra Category: Data Visualization / Dynamic
Celebrating 50 Golden Yearz
Agency: Jones Knowles Ritchie / London
Client: Heinz Category: Packaging / Mass-market
Burnside Oregon Oaked Bourbon
Agency: Sandstrom Partners / Portland
Client: Eastside Distilling Category: Packaging / Mass-market
Bedlam Vodka
Agency: The Republik / Raleigh
Client: Graybeard Distillery Category: Packaging / Mass-market
Snow Beer-Ingenuity
Agency: TigerPan Packaging Design Lab. / Shenzhen
Client: China Resources Snow Breweries Co., Ltd Category: Packaging / Mass-market
Educate a girl
Agency: DentsuBos / Toronto
Client: Plan International Canada Category: Branding / Collateral Item - Single
Brunch Your Way
Agency: Leo Burnett, / Toronto
Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Rubbish Famzine No.7 Flash and Blood
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Agency: Kinetic / Singapore
Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
Nike Concept Store
Agency: Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo
Client: Nike Category: Typography / Typeface Design
Retro future : motor sport heritage meets new age machinery
Agency: Wieden+Kennedy / London
Client: F1 Category: Typography / Typeface Design
Maze Without Exit
Agency: DENTSU INC. / Tokyo
Client: End-of-Life Care Association of Japan Category: Promotional / Posters - Series
The Bridge
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Posters - Series
Now in Fruit Flavours
Agency: GREYNJ UNITED / Bangkok
Client: Ferrero Category: Promotional / Posters - Series
New advertising platform 2017–2020
Agency: lg2 / Montreal
Client: Parc Olympique Category: Promotional / Posters - Series
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Posters - Series
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Series
Hong Kong Young Architects & Designers Competition 2017
Agency: Toby Ng Design / Hong Kong
Client: West Kowloon Cultural District Category: Promotional / Posters - Series
Exploratorium After Dark
Agency: Collins / San Francisco
Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up
Agency: Droga5 / New York + Prettybird / Culver City
Client: COVERGIRL Category: Branding / Rebranding
LA Phil Rebranding
Agency: TBWA\Chiat\Day / Los Angeles
Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Rebranding
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee Category: Data Visualization / Static
Haymarket By Scandic
Agency: 25AH / Stockholm
Client: Scandic Hotels Category: Branding / Identity System
2017 Guangzhou Image Triennial
Agency: another design / Guangzhou
Client: Guangdong Museum of Art Category: Branding / Identity System
Award:
2018 Design Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Innovation in Design / Experiential / Environmental
Annual ID:
OS_DE18218M
Award:
2018 Design Merit Award
Agency:
F5 / Shanghai
Client:
BAIDU
Title:
KNOW YOU AGAIN
Category:
Innovation in Design / Experiential / Environmental
Annual ID:
OS_DE18219M
Award:
2018 Design Merit Award
Agency:
INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul
Client:
Hyundai Motor Group
Title:
Chatty Schoolbus
Category:
Innovation in Design / Experiential / Environmental
Annual ID:
OS_DE18220M
Award:
2018 Design Merit Award
Agency:
COLLINS / NEW YORK
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Cover
Annual ID:
OS_DE18103M
Award:
2018 Design Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18167M
Award:
2018 Design Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Agoraphobic Traveller
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18168M
Award:
2018 Design Merit Award
Agency:
INNOCEAN / Seoul
Client:
Hyundai Motor Company
Title:
Hydrogen Electric House
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18169M
Award:
2018 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
KAMOI KAKOSHI Co.,LTD.
Title:
mt expo 2017
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18170M
Award:
2018 Design Merit Award
Agency:
Mosaic / Toronto
Client:
BMO The Bank of Montreal
Title:
The BMO200 Fountain
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18171M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18172M
Award:
2018 Design Merit Award
Agency:
Column Five / Irvine
Client:
Column Five
Title:
Temple of Happiness
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18137M
Award:
2018 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
CaratLane - A TATA BRAND
Title:
The Personalised Ring Box that'll Get You a Yes
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18138M
Award:
2018 Design Merit Award
Agency:
Hinterland / New York
Client:
School of Visual Arts
Title:
School of Visual Arts Senior Library 2016
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18139M
Award:
2018 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18140M
Award:
2018 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
IGNITE
Title:
Writing Our Rights
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18141M
Award:
2018 Design Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18142M
Award:
2018 Design Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Fundación Pies Descalzos
Title:
Skin Colors
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18143M
Award:
2018 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg
Client:
LV Prasad Eye Institute/Ravensburger
Title:
Fittle - The first 3D printed Braille puzzle
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18144M
Award:
2018 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18145M
Award:
2018 Design Merit Award
Agency:
VML / Kansas City
Client:
Second Skin
Title:
100 lb Coupon
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18146M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client:
ELECTRONIC ARTS INC.
Title:
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE18135M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
Mavericks
Title:
The Whole Earth Catalog
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE18136M
Award:
2018 Design Merit Award
Agency:
Superunion / London + Symphony Orchestra / London
Client:
London Symphony Orchestra
Title:
Visual Identity Conducted by Sir Simon Rattle
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18158M
Award:
2018 Design Merit Award
Agency:
Jones Knowles Ritchie / London
Client:
Heinz
Title:
Celebrating 50 Golden Yearz
Category:
Packaging / Mass-market
Annual ID:
OS_DE18147M
Award:
2018 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Walker & Co
Title:
FORM
Category:
Packaging / Mass-market
Annual ID:
OS_DE18148M
Award:
2018 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Eastside Distilling
Title:
Burnside Oregon Oaked Bourbon
Category:
Packaging / Mass-market
Annual ID:
OS_DE18149M
Award:
2018 Design Merit Award
Agency:
The Republik / Raleigh
Client:
Graybeard Distillery
Title:
Bedlam Vodka
Category:
Packaging / Mass-market
Annual ID:
OS_DE18150M
Award:
2018 Design Merit Award
Agency:
TigerPan Packaging Design Lab. / Shenzhen
Client:
China Resources Snow Breweries Co., Ltd
Title:
Snow Beer-Ingenuity
Category:
Packaging / Mass-market
Annual ID:
OS_DE18151M
Award:
2018 Design Merit Award
Agency:
DentsuBos / Toronto
Client:
Plan International Canada
Title:
Educate a girl
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18091M
Award:
2018 Design Merit Award
Agency:
Leo Burnett, / Toronto
Client:
Smith Restaurant + Bar
Title:
Brunch Your Way
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18092M
Award:
2018 Design Merit Award
Agency:
Kinetic / Singapore + Holycrap.sg / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine No.7 Flash and Blood
Category:
Editorial / Magazine Interior
Annual ID:
OS_DE18110M
Award:
2018 Design Merit Award
Agency:
Kinetic / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Category:
Editorial / Magazine Interior
Annual ID:
OS_DE18111M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Serif
Category:
Typography / Typeface Design
Annual ID:
OS_DE18112M
Award:
2018 Design Merit Award
Agency:
Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo
Client:
Nike
Title:
Nike Concept Store
Category:
Typography / Typeface Design
Annual ID:
OS_DE18113M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
Retro future : motor sport heritage meets new age machinery
Category:
Typography / Typeface Design
Annual ID:
OS_DE18114M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
End-of-Life Care Association of Japan
Title:
Maze Without Exit
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18126M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
The Bridge
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18127M
Award:
2018 Design Merit Award
Agency:
GREYNJ UNITED / Bangkok
Client:
Ferrero
Title:
Now in Fruit Flavours
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18128M
Award:
2018 Design Merit Award
Agency:
lg2 / Montreal
Client:
Parc Olympique
Title:
New advertising platform 2017–2020
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18129M
Award:
2018 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18130M
Award:
2018 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
The Brass Instruments Band
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18131M
Award:
2018 Design Merit Award
Agency:
Toby Ng Design / Hong Kong
Client:
West Kowloon Cultural District
Title:
Hong Kong Young Architects & Designers Competition 2017
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18132M
Award:
2018 Design Merit Award
Agency:
Collins / San Francisco
Client:
Exploratorium
Title:
Exploratorium After Dark
Category:
Branding / Rebranding
Annual ID:
OS_DE18093M
Award:
2018 Design Merit Award
Agency:
Droga5 / New York + Prettybird / Culver City
Client:
COVERGIRL
Title:
I Am What I Make Up
Category:
Branding / Rebranding
Annual ID:
OS_DE18094M
Award:
2018 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
RapCaviar
Category:
Branding / Rebranding
Annual ID:
OS_DE18095M
Award:
2018 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Los Angeles Philharmonic Association
Title:
LA Phil Rebranding
Category:
Branding / Rebranding
Annual ID:
OS_DE18096M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
A new brand for Formula 1: The greatest races are ahead of us
Category:
Branding / Rebranding
Annual ID:
OS_DE18097M
Award:
2018 Design Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Social-Bee
Title:
The Refugee Résumé
Category:
Data Visualization / Static
Annual ID:
OS_DE18157M
Award:
2018 Design Merit Award
Agency:
25AH / Stockholm
Client:
Scandic Hotels
Title:
Haymarket By Scandic
Category:
Branding / Identity System
Annual ID:
OS_DE18078M
Award:
2018 Design Merit Award
Agency:
another design / Guangzhou
Client:
Guangdong Museum of Art
Title:
2017 Guangzhou Image Triennial
Category:
Branding / Identity System
Annual ID:
OS_DE18079M
