The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Google Pixel Wallpapers
Agency: B-Reel / Los Angeles
Client: Google Category: Innovation in Design / Digital
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Innovation in Design / Digital
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Innovation in Design / Digital
LA Original Logo
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Branding / Logo
An icon for the future of motor sport.
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Logo
Educate a girl
Agency: DentsuBos / Toronto
Client: Plan International Canada Category: Branding / Collateral Item - Single
Brunch Your Way
Agency: Leo Burnett, / Toronto
Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Experiential / Environmental / Ambient Media - Series
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Experiential / Environmental / Ambient Media - Series
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby Category: Experiential / Environmental / Ambient Media - Series
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Experiential / Environmental / Ambient Media - Series
STUDIES of Graphic design
Agency: DENTSU INC. / Tokyo
Client: The Yoshida Hideo Memorial Foundation Category: Editorial / Magazine Cover
Sonic Typeface for Goertek
Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel
Agency: TBWA\Chiat\Day / New York
Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
Stained Glass Interactive Music Video
Agency: CALLEN / Austin + MediaMonks / Los Angeles
Client: Real Estate / Domino Records Category: Moving Image / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Space Holiday
Agency: McCann / New York + Blk-Ops / Los Angeles
Client: Microsoft Category: Moving Image / Single
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Moving Image / Single
Posters for Peace - Video
Agency: Sid Lee / Montreal + MASSIVart / Montreal
Client: Ivanhoé Cambridge Category: Moving Image / Single
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Moving Image / Single
Nike Berlin - Lauf Nicht Renn
Agency: Wieden+Kennedy / London
Client: Nike Category: Promotional / Posters - Extended Series
DTF
Agency: Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan
Client: OkCupid Category: Promotional / Posters - Extended Series
Temple of Happiness
Agency: Column Five / Irvine
Client: Column Five Category: Promotional / Collateral Items - Single or Series
The Personalised Ring Box that'll Get You a Yes
Agency: Famous Innovations / Mumbai
Client: CaratLane - A TATA BRAND Category: Promotional / Collateral Items - Single or Series
School of Visual Arts Senior Library 2016
Agency: Hinterland / New York
Client: School of Visual Arts Category: Promotional / Collateral Items - Single or Series
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Promotional / Collateral Items - Single or Series
Writing Our Rights
Agency: Pereira & O'Dell / San Francisco
Client: IGNITE Category: Promotional / Collateral Items - Single or Series
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Promotional / Collateral Items - Single or Series
Skin Colors
Agency: Sancho BBDO / Bogota
Client: Fundación Pies Descalzos Category: Promotional / Collateral Items - Single or Series
Fittle - The first 3D printed Braille puzzle
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg
Client: LV Prasad Eye Institute/Ravensburger Category: Promotional / Collateral Items - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Promotional / Collateral Items - Single or Series
100 lb Coupon
Agency: VML / Kansas City
Client: Second Skin Category: Promotional / Collateral Items - Single or Series
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Cover
Haymarket By Scandic
Agency: 25AH / Stockholm
Client: Scandic Hotels Category: Branding / Identity System
2017 Guangzhou Image Triennial
Agency: another design / Guangzhou
Client: Guangdong Museum of Art Category: Branding / Identity System
The East Cut
Agency: Collins / San Francisco
Client: The East Cut Community Benefit District Category: Branding / Identity System
Men’s Lifestyle Curator, Howdy
Agency: Emart Inc. / Seoul
Client: Emart Inc. Category: Branding / Identity System
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Branding / Identity System
A Scherzo Of Colour
Agency: Jones Knowles Ritchie / London
Client: Miller Harris Category: Branding / Identity System
Bandido — disrupting the Californian coffee scene
Agency: Magpie Studio / London
Client: Bandido Coffee Co. Category: Branding / Identity System
DesignThinkers 2017
Agency: Rethink
Client: Registered Graphic Designers Category: Branding / Identity System
Brasileiragem Visual Identity
Agency: Wieden+Kennedy / Sao Paulo
Client: Nike Category: Branding / Identity System
Shot Reverse Shot
Agency: Buzzman / 75010, Paris
Client: Huawei Category: Branding / Brand Installations
Award:
2018 Design Merit Award
Agency:
B-Reel / Los Angeles
Client:
Google
Title:
Google Pixel Wallpapers
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18215M
Award:
2018 Design Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18216M
Award:
2018 Design Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18217M
Award:
2018 Design Merit Award
Agency:
72andSunny / Los Angeles
Client:
Mayor's Fund for Los Angeles
Title:
LA Original Logo
Category:
Branding / Logo
Annual ID:
OS_DE18075M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Branding / Logo
Annual ID:
OS_DE18076M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
An icon for the future of motor sport.
Category:
Branding / Logo
Annual ID:
OS_DE18077M
Award:
2018 Design Merit Award
Agency:
DentsuBos / Toronto
Client:
Plan International Canada
Title:
Educate a girl
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18091M
Award:
2018 Design Merit Award
Agency:
Leo Burnett, / Toronto
Client:
Smith Restaurant + Bar
Title:
Brunch Your Way
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18092M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18163M
Award:
2018 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Small Space Sitting
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18164M
Award:
2018 Design Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Bapantol Baby
Title:
Poosters
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18165M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18166M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
The Yoshida Hideo Memorial Foundation
Title:
STUDIES of Graphic design
Category:
Editorial / Magazine Cover
Annual ID:
OS_DE18109M
Award:
2018 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client:
Goertek Inc.
Title:
Sonic Typeface for Goertek
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18122M
Award:
2018 Design Merit Award
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18123M
Award:
2018 Design Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
BNY Mellon Wealth Management
Title:
SmArt Basel
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18124M
Award:
2018 Design Merit Award
Agency:
CALLEN / Austin + MediaMonks / Los Angeles
Client:
Real Estate / Domino Records
Title:
Stained Glass Interactive Music Video
Category:
Moving Image / Single
Annual ID:
OS_DE18180M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Moving Image / Single
Annual ID:
OS_DE18181M
Award:
2018 Design Merit Award
Agency:
McCann / New York + Blk-Ops / Los Angeles
Client:
Microsoft
Title:
Space Holiday
Category:
Moving Image / Single
Annual ID:
OS_DE18182M
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Moving Image / Single
Annual ID:
OS_DE18183M
Award:
2018 Design Merit Award
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Moving Image / Single
Annual ID:
OS_DE18184M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal + MASSIVart / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Moving Image / Single
Annual ID:
OS_DE18185M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Moving Image / Single
Annual ID:
OS_DE18186M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
Nike
Title:
Nike Berlin - Lauf Nicht Renn
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE18133M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan
Client:
OkCupid
Title:
DTF
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE18134M
Award:
2018 Design Merit Award
Agency:
Column Five / Irvine
Client:
Column Five
Title:
Temple of Happiness
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18137M
Award:
2018 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
CaratLane - A TATA BRAND
Title:
The Personalised Ring Box that'll Get You a Yes
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18138M
Award:
2018 Design Merit Award
Agency:
Hinterland / New York
Client:
School of Visual Arts
Title:
School of Visual Arts Senior Library 2016
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18139M
Award:
2018 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18140M
Award:
2018 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
IGNITE
Title:
Writing Our Rights
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18141M
Award:
2018 Design Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18142M
Award:
2018 Design Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Fundación Pies Descalzos
Title:
Skin Colors
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18143M
Award:
2018 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg
Client:
LV Prasad Eye Institute/Ravensburger
Title:
Fittle - The first 3D printed Braille puzzle
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18144M
Award:
2018 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18145M
Award:
2018 Design Merit Award
Agency:
VML / Kansas City
Client:
Second Skin
Title:
100 lb Coupon
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18146M
Award:
2018 Design Merit Award
Agency:
COLLINS / NEW YORK
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Cover
Annual ID:
OS_DE18103M
Award:
2018 Design Merit Award
Agency:
25AH / Stockholm
Client:
Scandic Hotels
Title:
Haymarket By Scandic
Category:
Branding / Identity System
Annual ID:
OS_DE18078M
Award:
2018 Design Merit Award
Agency:
another design / Guangzhou
Client:
Guangdong Museum of Art
Title:
2017 Guangzhou Image Triennial
Category:
Branding / Identity System
Annual ID:
OS_DE18079M
Award:
2018 Design Merit Award
Agency:
Bold / Stockholm
Client:
Haglöfs
Title:
Beat the elements
Category:
Branding / Identity System
Annual ID:
OS_DE18080M
Award:
2018 Design Merit Award
Agency:
Collins / San Francisco
Client:
The East Cut Community Benefit District
Title:
The East Cut
Category:
Branding / Identity System
Annual ID:
OS_DE18081M
Award:
2018 Design Merit Award
Agency:
Emart Inc. / Seoul
Client:
Emart Inc.
Title:
Men’s Lifestyle Curator, Howdy
Category:
Branding / Identity System
Annual ID:
OS_DE18082M
Award:
2018 Design Merit Award
Agency:
Host/Havas / Sydney
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Branding / Identity System
Annual ID:
OS_DE18083M
Award:
2018 Design Merit Award
Agency:
Jones Knowles Ritchie / London
Client:
Miller Harris
Title:
A Scherzo Of Colour
Category:
Branding / Identity System
Annual ID:
OS_DE18084M
Award:
2018 Design Merit Award
Agency:
Magpie Studio / London
Client:
Bandido Coffee Co.
Title:
Bandido — disrupting the Californian coffee scene
Category:
Branding / Identity System
Annual ID:
OS_DE18085M
Award:
2018 Design Merit Award
Agency:
MTV / New York
Client:
MTV
Title:
TRL
Category:
Branding / Identity System
Annual ID:
OS_DE18086M
Award:
2018 Design Merit Award
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Branding / Identity System
Annual ID:
OS_DE18087M
Award:
2018 Design Merit Award
Agency:
Rethink
Client:
Registered Graphic Designers
Title:
DesignThinkers 2017
Category:
Branding / Identity System
Annual ID:
OS_DE18088M
Award:
2018 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
RapCaviar
Category:
Branding / Identity System
Annual ID:
OS_DE18089M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / Sao Paulo
Client:
Nike
Title:
Brasileiragem Visual Identity
Category:
Branding / Identity System
Annual ID:
OS_DE18090M
Award:
2018 Design Merit Award
Agency:
Buzzman / 75010, Paris
Client:
Huawei
Title:
Shot Reverse Shot
Category:
Branding / Brand Installations
Annual ID:
OS_DE18098M
