The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Sound Design / Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Writing / Single
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Craft - Writing / Single
BBC One - The Supporting Act
Agency: BBC Creative / London
Client: BBC Category: Craft - Animation / Single
SAVOR.WAVS
Agency: CAA Marketing / Los Angeles
Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
Unlike Any
Agency: Droga5 / New York + Agile Films / London
Client: Under Armour Category: Craft - Direction / Campaign
Trust Is Power
Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client: Duracell Category: Craft - Direction / Campaign
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client: Sugar Mutts Rescue Category: Craft - Direction / Campaign
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Craft - Direction / Single
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund Category: Craft - Direction / Single
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers Category: Craft - Direction / Single
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client: SickKids Foundation Category: Craft - Direction / Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Craft - Direction / Single
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm Category: Craft - Direction / Single
Shut up death
Agency: DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris
Client: Doctors of the World Category: Craft - Direction / Single
Go with the Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Craft - Direction / Single
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's Category: Craft - Direction / Single
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client: NZ Transport Agency Category: Craft - Direction / Single
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Craft - Direction / Single
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client: BMW Group MINI Brand Management Category: Craft - Direction / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Direction / Single
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Craft - Direction / Single
Stop The Horror
Agency: Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney
Client: Go Gentle Australia Category: Craft - Direction / Single
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Craft - Direction / Single
Smile
Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client: Jay-Z Category: Craft - Direction / Single
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Craft - Direction / Single
Football Stories
Agency: AMV BBDO / London + BBDO / Africa + Stink / London
Client: Diageo Guinness Category: Craft - Cinematography / Campaign
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Craft - Innovation in Moving Image Craft / Visual
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Innovation in Moving Image Craft / Visual
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung Category: Craft - Innovation in Moving Image Craft / Visual
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Craft - Cinematography / Single
Life's adventure
Agency: BETC Shopper / Paris + BETC / Paris
Client: Leroy Merlin Category: Craft - Cinematography / Single
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin Category: Craft - Cinematography / Single
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Craft - Cinematography / Single
Anthem
Agency: MJZ / Los Angeles + DigitasLBi / Chicago + The Mill / International + Whitehouse Post / International
Client: KitchenAid Category: Craft - Cinematography / Single
Things
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Cinematography / Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Cinematography / Single
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Craft - Cinematography / Single
Greed
Agency: Impact BBDO / Dubai + Truffle / Beirut
Client: Landmark Group Category: Craft - Cinematography / Single
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Craft - Cinematography / Single
The Hunt Alone
Agency: McCann Worldgroup / Shanghai
Client: Chevrolet / SGM Category: Craft - Cinematography / Single
Lost Panda
Agency: Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / New York + Alt.vfx / Los Angeles
Client: Tile Category: Craft - Cinematography / Single
Join The Team
Agency: Smuggler / Los Angeles + Saatchi & Saatchi / Los Angeles
Client: Toyota Category: Craft - Cinematography / Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18039B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Craft - Writing / Single
Annual ID:
OS_MI18013B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Craft - Writing / Single
Annual ID:
OS_MI18014B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
BBC Creative / London
Client:
BBC
Title:
BBC One - The Supporting Act
Category:
Craft - Animation / Single
Annual ID:
OS_MI18029B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
CAA Marketing / Los Angeles
Client:
Chipotle Mexican Grill
Title:
SAVOR.WAVS
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI18041B
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Agile Films / London
Client:
Under Armour
Title:
Unlike Any
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18077M
Award:
2018 Moving Image Craft Merit Award
Agency:
Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client:
Duracell
Title:
Trust Is Power
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18078M
Award:
2018 Moving Image Craft Merit Award
Agency:
Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client:
Sugar Mutts Rescue
Title:
Just Get the Dog
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18079M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Direction / Single
Annual ID:
OS_MI18055M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + OPositive
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Craft - Direction / Single
Annual ID:
OS_MI18056M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Direction / Single
Annual ID:
OS_MI18057M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + ParkPictures
Client:
GE
Title:
Shortcuts
Category:
Craft - Direction / Single
Annual ID:
OS_MI18058M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - MomStrong
Category:
Craft - Direction / Single
Annual ID:
OS_MI18059M
Award:
2018 Moving Image Craft Merit Award
Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica
Client:
Jose Cuervo
Title:
Last Days
Category:
Craft - Direction / Single
Annual ID:
OS_MI18060M
Award:
2018 Moving Image Craft Merit Award
Agency:
DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client:
State Farm
Title:
Following
Category:
Craft - Direction / Single
Annual ID:
OS_MI18061M
Award:
2018 Moving Image Craft Merit Award
Agency:
DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris
Client:
Doctors of the World
Title:
Shut up death
Category:
Craft - Direction / Single
Annual ID:
OS_MI18062M
Award:
2018 Moving Image Craft Merit Award
Agency:
Publicis Italy / Milan + Diesel / Breganze
Client:
Diesel
Title:
Go with the Flaw
Category:
Craft - Direction / Single
Annual ID:
OS_MI18063M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chelsea Pictures / New York
Client:
Christie's
Title:
The Last da Vinci
Category:
Craft - Direction / Single
Annual ID:
OS_MI18064M
Award:
2018 Moving Image Craft Merit Award
Agency:
Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client:
NZ Transport Agency
Title:
Rat's Tale
Category:
Craft - Direction / Single
Annual ID:
OS_MI18065M
Award:
2018 Moving Image Craft Merit Award
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Craft - Direction / Single
Annual ID:
OS_MI18066M
Award:
2018 Moving Image Craft Merit Award
Agency:
Great Guns / London
Client:
Breast Cancer Now
Title:
2050
Category:
Craft - Direction / Single
Annual ID:
OS_MI18067M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client:
BMW Group MINI Brand Management
Title:
The Faith of a Few
Category:
Craft - Direction / Single
Annual ID:
OS_MI18068M
Award:
2018 Moving Image Craft Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Direction / Single
Annual ID:
OS_MI18069M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Craft - Direction / Single
Annual ID:
OS_MI18070M
Award:
2018 Moving Image Craft Merit Award
Agency:
Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Craft - Direction / Single
Annual ID:
OS_MI18071M
Award:
2018 Moving Image Craft Merit Award
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft - Direction / Single
Annual ID:
OS_MI18072M
Award:
2018 Moving Image Craft Merit Award
Agency:
Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client:
Jay-Z
Title:
Smile
Category:
Craft - Direction / Single
Annual ID:
OS_MI18073M
Award:
2018 Moving Image Craft Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Roll
Category:
Craft - Direction / Single
Annual ID:
OS_MI18074M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wanda / Saint-Denis
Client:
Lacoste
Title:
Fashion
Category:
Craft - Direction / Single
Annual ID:
OS_MI18075M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Craft - Direction / Single
Annual ID:
OS_MI18076M
Award:
2018 Moving Image Craft Merit Award
Agency:
AMV BBDO / London + BBDO / Africa + Stink / London
Client:
Diageo Guinness
Title:
Football Stories
Category:
Craft - Cinematography / Campaign
Annual ID:
OS_MI180119M
Award:
2018 Moving Image Craft Merit Award
Agency:
Big / Birmingham
Client:
Valvoline
Title:
Never Idle
Category:
Craft - Cinematography / Campaign
Annual ID:
OS_MI180120M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI180151M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI180152M
Award:
2018 Moving Image Craft Merit Award
Agency:
MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI180153M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180104M
Award:
2018 Moving Image Craft Merit Award
Agency:
BETC Shopper / Paris + BETC / Paris
Client:
Leroy Merlin
Title:
Life's adventure
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180105M
Award:
2018 Moving Image Craft Merit Award
Agency:
Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180106M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180107M
Award:
2018 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + DigitasLBi / Chicago + The Mill / International + Whitehouse Post / International
Client:
KitchenAid
Title:
Anthem
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180108M
Award:
2018 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Things
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180109M
Award:
2018 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180110M
Award:
2018 Moving Image Craft Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180111M
Award:
2018 Moving Image Craft Merit Award
Agency:
Impact BBDO / Dubai + Truffle / Beirut
Client:
Landmark Group
Title:
Greed
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180112M
Award:
2018 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180113M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann Worldgroup / Shanghai
Client:
Chevrolet / SGM
Title:
The Hunt Alone
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180114M
Award:
2018 Moving Image Craft Merit Award
Agency:
Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / New York + Alt.vfx / Los Angeles
Client:
Tile
Title:
Lost Panda
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180115M
Award:
2018 Moving Image Craft Merit Award
Agency:
Smuggler / Los Angeles + Saatchi & Saatchi / Los Angeles
Client:
Toyota
Title:
Join The Team
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180116M
Award:
2018 Moving Image Craft Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180117M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wanda / Saint-Denis
Client:
Lacoste
Title:
Fashion
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180118M