The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Suburban Horror Story
Agency: BBDO / Atlanta + Spitfire Studios / Atlanta
Client: Street Grace Category: Experiential / Live Events
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Experiential / Live Events
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo Category: Experiential / Live Events
Unboxing
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Experiential / Live Events
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bischöfliches Hilfswerk MISEREOR e. V. Category: Experiential / Live Events
The Mud Soldier
Agency: Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client: Visit Flanders Category: Experiential / Live Events
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Live Events
Escape Train
Agency: TBWA\ / Helsinki
Client: VR (National Railways) Category: Experiential / Live Events
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia Category: Experiential / Live Events
TWO GUYS GO TO CINEMA
Agency: The Cyranos // McCann / Barcelona + Landia / Madrid
Client: Cinemes Texas Category: Experiential / Live Events
World's Smallest KFC
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Experiential / Live Events
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Music Videos
An Ode to Arab Feminism
Agency: FP7/BEY / Beirut + Clandestino films / Beirut
Client: Mashrou' Leila Category: Music Videos
Frances - Grow
Agency: Le Cube / Sao Paulo + Not To Scale / London + BBH / London
Client: Refuge Category: Music Videos
Smile
Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client: Jay-Z Category: Music Videos
Absolut One Source
Agency: VML South Africa / Cape Town
Client: Pernod Ricard Category: Music Videos
Stranger Broadcast
Agency: AKQA / São Paulo
Client: Netflix Category: Broadcast / Long Form - Single
Battle To The Beehive
Agency: J. Walter Thompson New Zealand / Auckland
Client: Vice New Zealand Limited Category: Gaming
Shackleton's Return
Agency: INNOCEAN / Seoul
Client: Hyundai Motor Company Category: Online / Long Form - Single
Above The Arctic: An Intel Drone Expedition
Agency: Intel / Santa Clara
Client: Agency Inside Category: Online / Long Form - Single
Christmas 2117
Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia
Client: Nissan Saudi Arabia Category: Online / Long Form - Single
Generations
Agency: Very Agency / Copenhagen + Shoot Happens / Copenhagen
Client: Volkswagen / Beetle Category: Online / Long Form - Single
Geoff
Agency: Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland
Client: Kraft Heinz Australia Category: Online / Long Form - Single
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo Category: Online / Live Webcast
Penguin Migration, Star Captain, Game Night
Agency: Smuggler / Los Angeles + The Martin Agency / Richmond
Client: Geico Category: Broadcast / Short Form - Campaign
VRecruitment
Agency: Host/Havas / Sydney
Client: Defence Force Recruiting Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Experiential / Augmented Reality (AR)
The Never-Ending Forest App
Agency: DAVID / São Paulo + Vetor Zero / São Paulo
Client: Faber-Castell Category: Experiential / Augmented Reality (AR)
19 Crimes Augmented Reality App
Agency: J Walter Thompson / San Francisco
Client: Treasury Wine Estates Category: Experiential / Augmented Reality (AR)
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: User-Generated Content
Adobe Make The Cut
Agency: Edelman / San Francisco + Adobe / San Jose
Client: Adobe Category: User-Generated Content
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR Category: User-Generated Content
More Than A Game
Agency: adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London
Client: FIFA Category: Innovation in Branded Entertainment
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Branded Entertainment
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Branded Entertainment
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Innovation in Branded Entertainment
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe Category: Innovation in Branded Entertainment
More Than 70%
Agency: J.Walter Thompson / Sao Paulo
Client: Instituto AzMina Category: Innovation in Branded Entertainment
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Innovation in Branded Entertainment
Quest to LEGOLAND
Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client: LEGOLAND Florida Category: Innovation in Branded Entertainment
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Online / Short Form - Campaign
Snack Time
Agency: DDB Canada / Vancouver
Client: Milk West Category: Online / Short Form - Campaign
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew Category: Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / Atlanta + Spitfire Studios / Atlanta
Client:
Street Grace
Title:
Suburban Horror Story
Category:
Experiential / Live Events
Annual ID:
OS_BE18108M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Experiential / Live Events
Annual ID:
OS_BE18109M
Award:
2018 Branded Entertainment Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Experiential / Live Events
Annual ID:
OS_BE18110M
Award:
2018 Branded Entertainment Merit Award
Agency:
Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client:
Volvo
Title:
Racing the Sun
Category:
Experiential / Live Events
Annual ID:
OS_BE18111M
Award:
2018 Branded Entertainment Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Unboxing
Category:
Experiential / Live Events
Annual ID:
OS_BE18112M
Award:
2018 Branded Entertainment Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Bischöfliches Hilfswerk MISEREOR e. V.
Title:
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Category:
Experiential / Live Events
Annual ID:
OS_BE18113M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client:
Visit Flanders
Title:
The Mud Soldier
Category:
Experiential / Live Events
Annual ID:
OS_BE18114M
Award:
2018 Branded Entertainment Merit Award
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Live Events
Annual ID:
OS_BE18115M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\ / Helsinki
Client:
VR (National Railways)
Title:
Escape Train
Category:
Experiential / Live Events
Annual ID:
OS_BE18116M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\ / Helsinki + KLOK / Helsinki
Client:
Finavia
Title:
#LIFEINHEL
Category:
Experiential / Live Events
Annual ID:
OS_BE18117M
Award:
2018 Branded Entertainment Merit Award
Agency:
The Cyranos // McCann / Barcelona + Landia / Madrid
Client:
Cinemes Texas
Title:
TWO GUYS GO TO CINEMA
Category:
Experiential / Live Events
Annual ID:
OS_BE18118M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
World's Smallest KFC
Category:
Experiential / Live Events
Annual ID:
OS_BE18119M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
Zinger Launch
Category:
Experiential / Live Events
Annual ID:
OS_BE18120M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Music Videos
Annual ID:
OS_BE18091M
Award:
2018 Branded Entertainment Merit Award
Agency:
FP7/BEY / Beirut + Clandestino films / Beirut
Client:
Mashrou' Leila
Title:
An Ode to Arab Feminism
Category:
Music Videos
Annual ID:
OS_BE18092M
Award:
2018 Branded Entertainment Merit Award
Agency:
Le Cube / Sao Paulo + Not To Scale / London + BBH / London
Client:
Refuge
Title:
Frances - Grow
Category:
Music Videos
Annual ID:
OS_BE18093M
Award:
2018 Branded Entertainment Merit Award
Agency:
Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client:
Jay-Z
Title:
Smile
Category:
Music Videos
Annual ID:
OS_BE18094M
Award:
2018 Branded Entertainment Merit Award
Agency:
VML South Africa / Cape Town
Client:
Pernod Ricard
Title:
Absolut One Source
Category:
Music Videos
Annual ID:
OS_BE18095M
Award:
2018 Branded Entertainment Merit Award
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Stranger Broadcast
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18055M
Award:
2018 Branded Entertainment Merit Award
Agency:
J. Walter Thompson New Zealand / Auckland
Client:
Vice New Zealand Limited
Title:
Battle To The Beehive
Category:
Gaming
Annual ID:
OS_BE18101M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Travel Oregon
Title:
Travel Oregon: The Game
Category:
Gaming
Annual ID:
OS_BE18102M
Award:
2018 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul
Client:
Hyundai Motor Company
Title:
Shackleton's Return
Category:
Online / Long Form - Single
Annual ID:
OS_BE18075M
Award:
2018 Branded Entertainment Merit Award
Agency:
Intel / Santa Clara
Client:
Agency Inside
Title:
Above The Arctic: An Intel Drone Expedition
Category:
Online / Long Form - Single
Annual ID:
OS_BE18076M
Award:
2018 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Online / Long Form - Single
Annual ID:
OS_BE18077M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IKEA
Title:
Oddly IKEA
Category:
Online / Long Form - Single
Annual ID:
OS_BE18078M
Award:
2018 Branded Entertainment Merit Award
Agency:
ROSAPARK / PARIS
Client:
MONOPRIX
Title:
LABEL OF LOVE
Category:
Online / Long Form - Single
Annual ID:
OS_BE18079M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Online / Long Form - Single
Annual ID:
OS_BE18080M
Award:
2018 Branded Entertainment Merit Award
Agency:
Very Agency / Copenhagen + Shoot Happens / Copenhagen
Client:
Volkswagen / Beetle
Title:
Generations
Category:
Online / Long Form - Single
Annual ID:
OS_BE18081M
Award:
2018 Branded Entertainment Merit Award
Agency:
Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland
Client:
Kraft Heinz Australia
Title:
Geoff
Category:
Online / Long Form - Single
Annual ID:
OS_BE18082M
Award:
2018 Branded Entertainment Merit Award
Agency:
Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client:
Volvo
Title:
Racing the Sun
Category:
Online / Live Webcast
Annual ID:
OS_BE18087M
Award:
2018 Branded Entertainment Merit Award
Agency:
Smuggler / Los Angeles + The Martin Agency / Richmond
Client:
Geico
Title:
Penguin Migration, Star Captain, Game Night
Category:
Broadcast / Short Form - Campaign
Annual ID:
OS_BE18054M
Award:
2018 Branded Entertainment Merit Award
Agency:
Host/Havas / Sydney
Client:
Defence Force Recruiting
Title:
VRecruitment
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE18103M
Award:
2018 Branded Entertainment Merit Award
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE18104M
Award:
2018 Branded Entertainment Merit Award
Agency:
B-Reel / London
Client:
Gorillaz
Title:
Gorillaz App
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18105M
Award:
2018 Branded Entertainment Merit Award
Agency:
DAVID / São Paulo + Vetor Zero / São Paulo
Client:
Faber-Castell
Title:
The Never-Ending Forest App
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18106M
Award:
2018 Branded Entertainment Merit Award
Agency:
J Walter Thompson / San Francisco
Client:
Treasury Wine Estates
Title:
19 Crimes Augmented Reality App
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18107M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Welcome to @Apple
Category:
User-Generated Content
Annual ID:
OS_BE18121M
Award:
2018 Branded Entertainment Merit Award
Agency:
Edelman / San Francisco + Adobe / San Jose
Client:
Adobe
Title:
Adobe Make The Cut
Category:
User-Generated Content
Annual ID:
OS_BE18122M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
User-Generated Content
Annual ID:
OS_BE18123M
Award:
2018 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18124M
Award:
2018 Branded Entertainment Merit Award
Agency:
AKQA / Portland + Amazon D1 / Seattle
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18125M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18126M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18127M
Award:
2018 Branded Entertainment Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18128M
Award:
2018 Branded Entertainment Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Instituto AzMina
Title:
More Than 70%
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18129M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18130M
Award:
2018 Branded Entertainment Merit Award
Agency:
VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18131M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18068M
Award:
2018 Branded Entertainment Merit Award
Agency:
DDB Canada / Vancouver
Client:
Milk West
Title:
Snack Time
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18069M
Award:
2018 Branded Entertainment Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client:
Ubrew
Title:
Responsibly the beer
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18070M
