The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Cross-Channel / Digital Cross-Channel
Music in the Mind- Human Made Stories
Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London
Client: Volvo UK Category: Broadcast / Long Form - Single
FACEBOOK LIVE STUNT
Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client: ADVANCED WIRELESS NETWORK CO.,LTD. Category: Influencer Marketing / Single Channel
#MoreThanARefugee
Agency: Flying Object / London
Client: YouTube / International Rescue Committee Category: Influencer Marketing / Single Channel
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Under 100K Budget
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Typeface Design
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Ambient Media / Experiential & Installations
The Voice of Art
Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo
Client: IBM Category: Ambient Media / Experiential & Installations
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Live Events
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe Category: Innovation in Interactive / Online
USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Innovation in Interactive / Online
Bubbles
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation Category: Public Relations
Prescribed to Death
Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago
Client: National Safety Council Category: Public Relations
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Integrated Branding
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note Category: Craft - Writing / Single
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Television / Short Form - Campaign
Astronaut
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Nothing Beats A Londoner
Agency: 750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London
Client: Nike Category: Craft - Sound Design / Single
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client: BMW Group MINI Brand Management Category: Craft - Sound Design / Single
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Television / Long Form - Single
Keep The World Flawed
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel Category: Television / Long Form - Single
Slumber
Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires
Client: FILM SUEZ Category: Television / Long Form - Single
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Innovation in Direct
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Mobile Advertising
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Experiential / Immersive / Events
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London
Client: Microsoft Category: User-Generated Content
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Applications
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Social Engagement / User-Generated Content
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Experiential / Digital Installations
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Interior
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Guerrilla Marketing
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Integrated Branding / Integrated Online
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Ambient Media - Series
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Craft - Innovation in Moving Image Craft / Visual
Award:
2018 UX / UI Silver Pencil
Agency:
R/GA / London + Flock / London
Client:
Flock
Title:
Flock
Category:
Mobile / Utility
Annual ID:
OS_UX18006S
Award:
2018 UX / UI Silver Pencil
Agency:
BBDO / New York + PhantoscopicLtd
Client:
Bacardi
Title:
Music Liberates Music
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX18009S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London
Client:
Volvo UK
Title:
Music in the Mind- Human Made Stories
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18007S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Sway
Category:
Craft - Editing / Single
Annual ID:
OS_MI18019S
Award:
2018 Social Influencer Marketing Silver Pencil
Agency:
Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client:
ADVANCED WIRELESS NETWORK CO.,LTD.
Title:
FACEBOOK LIVE STUNT
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18002S
Award:
2018 Social Influencer Marketing Silver Pencil
Agency:
Flying Object / London
Client:
YouTube / International Rescue Committee
Title:
#MoreThanARefugee
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18003S
Award:
2018 Film Silver Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Under 100K Budget
Annual ID:
OS_FI18041S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18033S
Award:
2018 Design Silver Pencil
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Typography / Typeface Design
Annual ID:
OS_DE18014S
Award:
2018 Direct Marketing Silver Pencil
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18006S
Award:
2018 Direct Marketing Silver Pencil
Agency:
Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo
Client:
IBM
Title:
The Voice of Art
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18007S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Annual ID:
OS_BE18036S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Experiential / Live Events
Annual ID:
OS_BE18037S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18044S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Sway
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18045S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18046S
Award:
2018 Interactive Silver Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18033S
Award:
2018 Interactive Silver Pencil
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18034S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Coca-Cola Middle East
Title:
Bubbles
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18031S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18032S
Award:
2018 Social Media Silver Pencil
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18010S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Public Relations
Annual ID:
OS_HW18023S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Ketchum / New York & Chicago + Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Public Relations
Annual ID:
OS_HW18024S
Award:
2018 Cross-Platform Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Integrated Branding
Annual ID:
OS_CP18007S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
BBDO / Toronto + Skin & Bones / Toronto
Client:
Take Note
Title:
Notes
Category:
Craft - Writing / Single
Annual ID:
OS_MI18012S
Award:
2018 Mobile Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Disclaimer Videos
Category:
Mobile-First Video
Annual ID:
OS_MO18030S
Award:
2018 Film Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18006S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Astronaut
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18001S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18036S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client:
BMW Group MINI Brand Management
Title:
The Faith of a Few
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18037S
Award:
2018 Film Silver Pencil
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Television / Long Form - Single
Annual ID:
OS_FI18012S
Award:
2018 Film Silver Pencil
Agency:
Diesel / Breganze + Publicis Italy / Milan
Client:
Diesel
Title:
Keep The World Flawed
Category:
Television / Long Form - Single
Annual ID:
OS_FI18013S
Award:
2018 Film Silver Pencil
Agency:
La Comunidad / Buenos Aires + Argentinacine / Buenos Aires
Client:
FILM SUEZ
Title:
Slumber
Category:
Television / Long Form - Single
Annual ID:
OS_FI18014S
Award:
2018 Direct Marketing Silver Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Direct
Annual ID:
OS_DI18035S
Award:
2018 Mobile Silver Pencil
Agency:
VML / Sydney
Client:
McDonald's Australia
Title:
Snaplications
Category:
Mobile Advertising
Annual ID:
OS_MO18012S
Award:
2018 Mobile Silver Pencil
Agency:
VML South Africa / Cape Town
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Mobile Advertising
Annual ID:
OS_MO18013S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW18004S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
McCann / London + Craft/McCann / London + MRM/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Annual ID:
OS_BE18039S
Award:
2018 Cross-Platform Silver Pencil
Agency:
Host/Havas / Sydney
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18024S
Award:
2018 Mobile Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Applications
Annual ID:
OS_MO18005S
Award:
2018 Social Media Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18012S
Award:
2018 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18018S
Award:
2018 Design Silver Pencil
Agency:
COLLINS / NEW YORK
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Interior
Annual ID:
OS_DE18011S
Award:
2018 Direct Marketing Silver Pencil
Agency:
Droga5 / New York + Chelsea Pictures / New York
Client:
Christie's
Title:
The Last da Vinci
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18017S
Award:
2018 Public Relations Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Brand Voice
Annual ID:
OS_PR18020S
Award:
2018 Direct Marketing Silver Pencil
Agency:
Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Guerrilla Marketing
Annual ID:
OS_DI18025S
Award:
2018 Cross-Platform Silver Pencil
Agency:
AMV BBDO / London + Somesuch & Co / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP18012S
Award:
2018 Cross-Platform Silver Pencil
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP18013S
Award:
2018 Design Silver Pencil
Agency:
Cossette / Toronto + Cossette / Montreal
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18047S
Award:
2018 Moving Image Craft Silver Pencil
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI18051S
