The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Branded Entertainment
- CMO Pencil
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Health, Wellness & Pharma
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Category
-
Category
Film
- Select Category
- Ambient Media
- Ambient Media (Indoor & Outdoor)
- Applications
- Architecture Enhancement
- Brand Transformation
- Brand Voice
- Branded Content
- Branded Social Channel
- Branded Social Post
- Branding
- Broadcast
- Cinema Advertising
- CMO Pencil
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Direction
- Craft - Editing
- Craft - Innovation in Moving Image Craft
- Craft - Sound Design
- Craft - Use of Music
- Craft - Visual Effects
- Craft - Writing
- Cross-Channel
- Cross-Platform
- Cultural Driver
- Custom Content
- Data Visualization
- Digital
- Digital Design
- Digital Product
- Direct Marketing
- Editorial
- Events & Experiential
- Experiential
- Experiential / Environmental
- Experiential / Immersive / Events
- Experiential Radio
- Experimental / Internal Projects / R&D
- Extended Campaign
- Feature Length
- Film
- Gaming
- Guerrilla Marketing
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Cross-Platform
- Innovation in Design
- Innovation in Direct
- Innovation in Film
- Innovation in Health & Wellness
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Print & Outdoor
- Innovation in Public Relations
- Innovation in Radio
- Innovation in Responsive Environments
- Innovation in Social Media
- Innovation in UX / UI
- Integrated Branding
- Integrated Campaign
- Integrated Digital & Physical Product
- Interactive Video
- Internal Communications
- Location-Specific Video
- Media Relations
- Mobile
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Music Videos
- Online
- Online Advertising
- Online Films & Video
- Packaging
- Penta Pencil
- Physical Product
- Print & Outdoor
- Product Design
- Promotional
- Promotional / Collateral
- Public Relations
- Publishing
- Real-Time Response / Activity
- Reputation Management
- Social Engagement
- Television
- Typography
- Under 100K Budget
- Use of Technology
- User Activation
- User-Generated Campaign
- User-Generated Content
- Utility
- Web
- Websites
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Short Form
- Long Form
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Film / Long Form
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client: SickKids Foundation Category: Film / Long Form
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Film / Long Form
Imaginary Friends Society - What's an MRI
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Film / Long Form
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Film / Long Form
Stress Causes Dandruff
Agency: MullenLowe / Singapore
Client: Unilever - Clear Category: Film / Short Form
One Breath
Agency: AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London
Client: J & J Nicorette Category: Film / Long Form
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Film / Long Form
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Film / Long Form
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund Category: Film / Long Form
Thinly Veiled Metaphors
Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles
Client: Roman Category: Film / Long Form
SickKids VS - DadStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client: SickKids Foundation Category: Film / Long Form
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm Category: Film / Long Form
Battle against cancer
Agency: J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan
Client: Susan G. Komen Category: Film / Long Form
It’s Just a Phase
Agency: Rothco | Accenture Interactive / Dublin
Client: SOAR Category: Film / Long Form
Imaginary Friends Society - Feeling Sad
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York
Client: National Down Syndrome Society Category: Film / Long Form
Give Nothing to Psoriasis Campaign
Agency: VCCP Health / London + Nice Shirt Films / London
Client: LEO Pharma Category: Film / Long Form
Born Apart
Agency: Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City
Client: Special Olympics Category: Film / Long Form