The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
More Than A Game
Agency: adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London
Client: FIFA Category: Innovation in Interactive / Gaming
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Interactive / Online
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Innovation in Interactive / Experiential
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe Category: Innovation in Interactive / Online
USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Innovation in Interactive / Online
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Interactive / Experiential
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Interactive / Online
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network
Agency: R/GA / New York
Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Innovation in Interactive / Gaming
Cozmo Lost in Reddit
Agency: W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland
Client: Anki Category: Innovation in Interactive / Gaming
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Innovation in Interactive / Online
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Innovation in Interactive / Online
Speak To Go
Agency: Google Creative Lab / London + Jaume Sanchez / London
Client: Google Category: Innovation in Interactive / Online
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Innovation in Interactive / Online
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Innovation in Interactive / Online
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Innovation in Interactive / Online
Live Design
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Innovation in Interactive / Experiential
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision Category: Innovation in Interactive / Experiential
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Innovation in Interactive / Experiential
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Innovation in Interactive / Experiential
DRAW and RELEASE
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama
Client: SAMSUNG ELECTRONICS Category: Innovation in Interactive / Experiential
Know You Again
Agency: F5 / Shanghai
Client: Baidu Category: Innovation in Interactive / Experiential
Safe Cap
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Interactive / Experiential
ELI / Wearable English Teacher
Agency: Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client: Hakuhodo Incorporated Category: Innovation in Interactive / Experiential
Chatty Schoolbus
Agency: INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul
Client: Hyundai Motor Group Category: Innovation in Interactive / Experiential
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Innovation in Interactive / Experiential