The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
Category
-
Category
Select Category
- Select Category
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft / Use of Visuals
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Packaging / Specialty
Mountain Tea - Song
Agency: Linshaobin design / Shantou
Client: Guangzhou Song's club Category: Packaging / Specialty
Packages for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Packaging / Specialty
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Live Webcast
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Promotional / Collateral / Posters - Campaign
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Online / Streaming Audio
Mutual Observation and Learning
Agency: T-Change Design Studio / Nanjing
Client: Nanjing Graphic Designer Alliance Category: Editorial / Books
The 9th National Book Design Art Exhibition Excellent Works Collection
Agency: Han Qing Tang Design / Nanjing
Client: Nanjing Press Category: Editorial / Books
HPE I.T. Monster
Agency: The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose
Client: Hewlett Packard Enterprise Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Deadpool 2 opening titles
Agency: Method Studios / New York + 20th Century Fox / Los Angeles
Client: 20th Century Fox Category: Craft - Title Sequences / Title Sequences
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Innovation in Branded Entertainment
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Promotional / Collateral Items
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Integrated PR Campaign
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Environmental / Outdoor Spaces
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Public Relations
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Public Relations
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Branding / Identity System
Visual identity based on historical eye charts
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Identity System
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Social Engagement / Community Building
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Innovation in Direct Marketing
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Current Event Response
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential Radio & Audio
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Experiential Radio & Audio
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Writing / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Writing / Single
Welcome Home
Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Editing / Single
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Posters - Extended Series
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft / Art Direction
Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Long Form Video / Single
Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America Category: Long Form Video / Single
A Report of Connected Events
Agency: PostPanic / Amsterdam + Nuna9 / London
Client: Liberty Global Category: Long Form Video / Single
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Digital / Web & Mobile
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Art Direction
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Experiential
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Creative Use of Data / Storytelling
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Editorial / Digital Publications
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeroméxico Category: Online Films & Video / Long Form - Single