The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Websites
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Non-traditional & Guerrilla Marketing
DEISEL GO WITH THE FAKE
Agency: Publicis / New York + Publicis Italy / Milan
Client: Diesel Category: Non-traditional & Guerrilla Marketing
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Sound Design / Single
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation in Design
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Art Direction
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Craft / Photography
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Public Relations
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Public Relations
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Events & Competitions
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Events & Competitions
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Data Visualization / Static or Dynamic
The Truth Is Worth It
Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York
Client: The New York Times Category: Craft - Editing / Campaign
Draw to Art
Agency: Google Creative Lab / London + Kyle McDonald / London
Client: Google Arts and Culture Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
First Steps Newspaper Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
First Christmas
Agency: Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Craft - Animation / Single
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Custom Content
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Brand Voice
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Integrated Digital & Physical Product
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Television & VOD / Short Form - Single
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated PR Campaign
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Long Form - Single
The Truth Is Worth It
Agency: Droga5 / New York + Wave Studios / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Sound Design / Campaign
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Short Form Video / Single
Game of Thrones x Bud Light - Joust
Agency: Droga5 / New York + Wieden+Kennedy / New York
Client: HBO x Bud Light Category: Short Form Video / Single
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Short Form Video / Single
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Branded Entertainment
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Innovation in Branded Entertainment
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Current Event Response
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Influencer Marketing / Multi-Channel
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc. Category: Craft - Use of Music / Licensed / Adapted Music
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Creative Use of Data / Data Visualization
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Westworld: The Maze
Agency: 360i / New York
Client: HBO Category: Craft - Visual & Audio Craft / Sound
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Experiential / Environmental / Out of Home - Single
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Environmental / Out of Home - Single
No need to fly – around the world in Germany
Agency: Ogilvy / Germany
Client: German Rail Category: Use of Technology