The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Creative Use of Data / Storytelling
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Creative Use of Data / Data Visualization
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Draw to Art
Agency: Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London
Client: Google Arts and Culture Category: Creative Use of Data / Real-Time
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Creative Use of Data / Storytelling
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG Category: Creative Use of Data / Targeting
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Creative Use of Data / Data Visualization
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Use of Data / Real-Time
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Use of Data / Targeting
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Creative Use of Data / Data Visualization
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Creative Use of Data / Real-Time
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Creative Use of Data / Storytelling
The Biography of Tomorrow
Agency: Herezie Group / Paris
Client: GOOGLE CLOUD FRANCE Category: Creative Use of Data / Storytelling
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Creative Use of Data / Storytelling
The time we have left
Agency: Leo Burnett / Madrid + Tesaruro / Madrid
Client: Pernod Ricard Category: Creative Use of Data / Storytelling
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Creative Use of Data / Storytelling
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Creative Use of Data / Targeting
Search Responsibly
Agency: Alma DDB / Miami
Client: Free Radicals Category: Creative Use of Data / Targeting
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance Category: Creative Use of Data / Targeting
Backfire
Agency: Rethink
Client: States United Against Gun Violence Category: Creative Use of Data / Targeting
Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless Category: Creative Use of Data / Targeting
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Creative Use of Data / Social Media
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Creative Use of Data / Social Media
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
@DailyGunDeaths
Agency: Cole & Weber / Seattle
Client: Cole & Weber Category: Creative Use of Data / Data Visualization
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
@DailyGunDeaths
Agency: Cole & Weber / Seattle
Client: Cole & Weber Category: Creative Use of Data / Real-Time
Know What Your Data Knows
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles
Client: Google Cloud Category: Creative Use of Data / Real-Time
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance Category: Creative Use of Data / Real-Time