The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Experiential / Live Events
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Games / Digital & Physical
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Experiential / Live Events
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Experiential / Live Events
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Long Form Video / Single
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Short Form Video / Single
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Short Form Video / Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Short Form Video / Single
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson Category: Full Length Video / Single
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Audio
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: User-Generated Content
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft / Art Direction
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto
Client: The Dalí Museum Category: Craft / Use of Technology
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Branded Entertainment
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Branded Entertainment
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Innovation in Branded Entertainment
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Innovation in Branded Entertainment
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Experiential / Live Events
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Music Videos
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Mobile Apps
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Experiential / Brand Installations
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Branded Entertainment
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential / Live Events
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Long Form Video / Single
Next Episode
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Short Form Video / Single
Railroad Ties
Agency: Weber Shandwick / New York
Client: Ancestry Category: Full Length Video / Single
Losing Lena
Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client: Code Like A Girl Category: Full Length Video / Single
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Mobile Apps
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Mobile Apps
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Audio
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England Category: Experiential / Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Experiential / Brand Installations
The never-ending commercial
Agency: BETC / Paris
Client: Bouygues Telecom Category: Games / Digital & Physical
Pocky K.O.
Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco
Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical
The Real Cost - One Leaves
Agency: FCB NY / New York + Initiative / New York
Client: FDA Category: Games / Digital & Physical
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Games / Digital & Physical
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Games / Digital & Physical
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Games / Digital & Physical
#NoBuildChallenge
Agency: We Are Social / Paris
Client: WWF France Category: Games / Digital & Physical
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England Category: Experiential / Live Events
Next 100
Agency: 72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles
Client: National Football League Category: Experiential / Live Events
The Legendary Tour
Agency: mortierbrigade / schaarbeek
Client: PIAS Records Category: Experiential / Live Events
Spot The Bottle
Agency: thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg
Client: Brauerei C. & A. VELTINS GmbH & Co. KG Category: Live Webcast