The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Creative Effectiveness / Non-Profit / Charity
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Single Country or Region / Non-Profit / Charity
For The Throne
Agency: Droga5 / New York
Client: HBO Category: Creative Effectiveness / Consumer / Brand
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Creative Effectiveness / Non-Profit / Charity
THE TIME WE HAVE LEFT
Agency: Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid
Client: PERNOD RICARD - RUAVIEJA Category: Single Country or Region / Consumer / Brand
Harmless Guns
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Creative Effectiveness / Consumer / Brand
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Pvt. Ltd. Category: Single Country or Region / Consumer / Brand
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Single Country or Region / Consumer / Brand
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Multi-Country or Global / Non-Profit / Charity
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York
Client: Columbia Journalism Review Category: Creative Effectiveness / Non-Profit / Charity
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Creative Effectiveness / Non-Profit / Charity
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Creative Effectiveness / Non-Profit / Charity
#NoKidsInCages
Agency: Badger & Winters / New York
Client: RAICES Category: Creative Effectiveness / Non-Profit / Charity
Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client: Dove Category: Multi-Country or Global / Consumer / Brand
Samsung Galaxy A - #danceAwesome
Agency: R/GA / New York + Wieden+Kennedy / Amsterdam
Client: Samsung Electronics Co. Ltd. Category: Multi-Country or Global / Consumer / Brand
Address Point - Breaking the homelessness cycle
Agency: JWT Folk / DUBLIN
Client: An Post Category: Single Country or Region / Consumer / Brand
Twitter Bait
Agency: MullenLowe / US
Client: Burger King Category: Single Country or Region / Consumer / Brand
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Single Country or Region / Consumer / Brand
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Single Country or Region / Consumer / Brand
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Single Country or Region / Non-Profit / Charity
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Single Country or Region / Non-Profit / Charity
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Single Country or Region / Non-Profit / Charity
A Team of One
Agency: Loong / Beijing
Client: Tencent Foundation, China Organ Donation Category: Single Country or Region / Non-Profit / Charity
Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client: Dove Category: Creative Effectiveness / Consumer / Brand
The Most Undisruptive Radio Ads
Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client: P&G Category: Creative Effectiveness / Consumer / Brand
SelfieSTIX
Agency: Colenso BBDO / Auckland + Mars NZ / Auckland
Client: Pedigree Category: Creative Effectiveness / Consumer / Brand
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Creative Effectiveness / Consumer / Brand