The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
IKEA. SHOPPING LULLABY
Agency: Instinct / Moscow
Client: IKEA Category: Visual & Audio Craft / Sound
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Sound
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Cross-Channel UX / UI / Digital / Physical
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd. Category: Cross-Channel UX / UI / Digital / Physical
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Cross-Channel UX / UI / Digital / Physical
Cantroller
Agency: DDB / Chicago
Client: Miller Lite Category: Cross-Channel UX / UI / Digital / Physical
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft Category: Cross-Channel UX / UI / Digital / Physical
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Cross-Channel UX / UI / Digital / Physical
GAME CHRONICLE
Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client: All Nippon Airways Category: UX / UI / User Experience
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: UX / UI / User Experience
The Offline Playlist
Agency: 360i / New York + Tourism / New Orleans
Client: New Orleans Tourism Category: Visual & Audio Craft / Music
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Creative Use of Data
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Creative Use of Data
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Creative Use of Data
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Creative Use of Data
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Creative Use of Data
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland Category: UX / UI / Interface Design
Stonewall Forever
Agency: Stink Studios / New York
Client: The LGBT Community Center Category: UX / UI / Interface Design
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Innovation in Digital Craft
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Innovation in Digital Craft
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Digital Craft
Metro Exodus: Artyom's Nightmare
Agency: Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema
Client: Deep Silver Category: Visual & Audio Craft / Animation
The egg which doesn't kill the chicken
Agency: Brand Station / Paris + WIZZ / Paris
Client: Poulehouse Category: Visual & Audio Craft / Animation
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London
Client: Alzheimer's Society Category: Use of Smart Devices & Voice Assistants
Flipkart Hagglebot
Agency: Dentsu Webchutney / Bengaluru
Client: Flipkart Internet Private Limited Category: Use of Smart Devices & Voice Assistants
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Use of Smart Devices & Voice Assistants
YOU-turn
Agency: FCB / Toronto
Client: Responsible Gambling Council Category: Use of Smart Devices & Voice Assistants
Memory Lane
Agency: Accenture Interactive / Stockholm
Client: Stockholm Exergi AB Category: Use of Smart Devices & Voice Assistants
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: UX / UI / Utility
Award:
2020 Digital Craft Merit Award
Agency:
Instinct / Moscow
Client:
IKEA
Title:
IKEA. SHOPPING LULLABY
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC20_048M
Award:
2020 Digital Craft Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC20_049M
Award:
2020 Digital Craft Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_032M
Award:
2020 Digital Craft Merit Award
Agency:
Ogilvy / Beijing + Ogilvy / Shanghai
Client:
Huawei Device Co., Ltd.
Title:
5G Kung Fu Showdown
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_033M
Award:
2020 Digital Craft Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_034M
Award:
2020 Digital Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_035M
Award:
2020 Digital Craft Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client:
Ubisoft
Title:
ECHOs
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_036M
Award:
2020 Digital Craft Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_037M
Award:
2020 Digital Craft Merit Award
Agency:
ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client:
All Nippon Airways
Title:
GAME CHRONICLE
Category:
UX / UI / User Experience
Annual ID:
OS_DC20_023M
Award:
2020 Digital Craft Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
UX / UI / User Experience
Annual ID:
OS_DC20_024M
Award:
2020 Digital Craft Merit Award
Agency:
360i / New York + Tourism / New Orleans
Client:
New Orleans Tourism
Title:
The Offline Playlist
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC20_047M
Award:
2020 Digital Craft Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Creative Use of Data
Annual ID:
OS_DC20_038M
Award:
2020 Digital Craft Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Creative Use of Data
Annual ID:
OS_DC20_039M
Award:
2020 Digital Craft Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Creative Use of Data
Annual ID:
OS_DC20_040M
Award:
2020 Digital Craft Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data
Annual ID:
OS_DC20_041M
Award:
2020 Digital Craft Merit Award
Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Creative Use of Data
Annual ID:
OS_DC20_042M
Award:
2020 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data
Annual ID:
OS_DC20_043M
Award:
2020 Digital Craft Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Creative Use of Data
Annual ID:
OS_DC20_044M
Award:
2020 Digital Craft Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
UX / UI / Interface Design
Annual ID:
OS_DC20_025M
Award:
2020 Digital Craft Merit Award
Agency:
Stink Studios / New York
Client:
The LGBT Community Center
Title:
Stonewall Forever
Category:
UX / UI / Interface Design
Annual ID:
OS_DC20_026M
Award:
2020 Digital Craft Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Innovation in Digital Craft
Annual ID:
OS_DC20_050M
Award:
2020 Digital Craft Merit Award
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Innovation in Digital Craft
Annual ID:
OS_DC20_051M
Award:
2020 Digital Craft Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Digital Craft
Annual ID:
OS_DC20_052M
Award:
2020 Digital Craft Merit Award
Agency:
Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema
Client:
Deep Silver
Title:
Metro Exodus: Artyom's Nightmare
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC20_045M
Award:
2020 Digital Craft Merit Award
Agency:
Brand Station / Paris + WIZZ / Paris
Client:
Poulehouse
Title:
The egg which doesn't kill the chicken
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC20_046M
Award:
2020 Digital Craft Merit Award
Agency:
McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London
Client:
Alzheimer's Society
Title:
My Carer
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_027M
Award:
2020 Digital Craft Merit Award
Agency:
Dentsu Webchutney / Bengaluru
Client:
Flipkart Internet Private Limited
Title:
Flipkart Hagglebot
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_028M
Award:
2020 Digital Craft Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_029M
Award:
2020 Digital Craft Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_030M
Award:
2020 Digital Craft Merit Award
Agency:
Accenture Interactive / Stockholm
Client:
Stockholm Exergi AB
Title:
Memory Lane
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_031M
Award:
2020 Digital Craft Merit Award
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
UX / UI / Utility
Annual ID:
OS_DC20_020M
Award:
2020 Digital Craft Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
UX / UI / Utility
Annual ID:
OS_DC20_021M