The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client: Apple Category: Craft - Writing / Single
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Co-Promotions
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client: PayPal Category: Craft / Art Direction
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Out of Home / Series
Bushe outdoor
Agency: Suprematika / Moscow + Bushe / Saint Petersburg
Client: Bushe Category: Out of Home / Series
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Magazine / Campaign
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Long Form Video / Single
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Public Relations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Cultural Driver
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Creative Use of Data / Social Media
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Crocodile Inside
Agency: BETC / Paris
Client: Lacoste Category: Television & VOD / Long Form - Single
Generation Lockdown
Agency: Hungry Man Productions / New York City + McCann / New York
Client: March For Our Lives Category: Television & VOD / Long Form - Single
DO Black
Agency: RBK Communication / Stockholm
Client: Doconomy Category: Experimental / Internal Projects / R&D
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Creative Use of Data / Targeting
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto
Client: The Dalí Museum Category: Craft / Use of Technology
For The Throne
Agency: Droga5 / New York
Client: HBO Category: Creative Effectiveness / Consumer / Brand
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Physical Product & Mobile Integration
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Visual & Audio Craft / Music
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Billboards & Transit
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Events & Experiential
Be a Follower
Agency: Publicis Italy / Milan
Client: Diesel Category: Online Films & Video / Short Form - Campaign
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Audio
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Moving Image / Single
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Moving Image / Series
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Physical Items
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Cinema Advertising
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Cinema Advertising
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Creative Effectiveness / Non-Profit / Charity
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Packaging
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Online Films & Video / Short Form - Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Social Post / Single
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd. Category: Packaging / Mass-market
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Craft / Art Direction
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated Branding Campaign
Pour Perfectly
Agency: Rethink + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client: Kraft Heinz Canada Category: Packaging / Specialty
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft / Art Direction