The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
DO Black
Agency: RBK Communication / Stockholm
Client: Doconomy Category: Experimental / Internal Projects / R&D
Grave of Thrones
Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney
Client: Foxtel Category: Craft / Art Direction
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Targeted Video / Targeted Online Video
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Cinema Advertising
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Cinema Advertising
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Design
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Public Relations
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: User-Generated Content
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Experiential Radio & Audio
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Spatial Design / Experiential & Immersive
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing & Paper Craft
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Craft / Printing & Paper Craft
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Innovation in Radio & Audio
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Innovation in Radio & Audio
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Out of Home
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Innovation in Out of Home
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Editorial / Books
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Visual & Audio Craft / Music
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Games / Digital & Physical
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Not All Heroes Wear Capes
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev Category: Social Post / Real-time Response
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Social Post / Real-time Response
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Physical Product
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Physical Product
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto
Client: Save Our Libraries Category: Craft / Writing - Campaign
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client: TA2 Sound + Music Category: Craft / Writing - Campaign
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Online Films & Video / Long Form - Single
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Responsive Environments
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Experiential / Live Events
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Experiential / Live Events
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Experiential
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Health & Wellness
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Health & Wellness
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Data-Driven Personalization
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Active Engagement
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft - Direction / Single
The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client: Apple Category: Craft - Direction / Single