The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
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- Brand
- Non-Profit Client
- Brand Parent Company
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- Music & Sound Company
- Agency Network
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- Highest Ranked Work
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Discipline
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Discipline
IP & Products
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
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- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Best of IP & Products
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Integrated Digital & Physical Product
Project Guideline
Agency: Google Creative Lab
Client: Google Category: Experimental / Internal Projects / R&D
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Product
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola Category: Physical Product
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Digital Product
Light for Hope
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago
Client: SC Johnson, Baygon Category: Physical Product
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client: Royal National Institute of Blind People (RNIB) Category: Physical Product
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO Category: Integrated Digital & Physical Product
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Digital Product
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Digital Product
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client: Universidade de Madeira / Terms Against Bullying Category: Digital Product
TUNA SCOPE 2020
Agency: Dentsu Inc. / Tokyo
Client: Kura Sushi, Inc. Category: Innovation & Transformation / Innovation in Lockdown
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
Big Good
Agency: TBWA ESPAÑA / Madrid
Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Physical Product
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Physical Product
The Safe Training Jersey
Agency: Havas Sports & Entertainment / Puteaux + GMF / Paris
Client: GMF Category: Physical Product
Living Radars
Agency: lg2 / Québec + Touché! + BLVD
Client: Société de l'assurance automobile du Québec Category: Physical Product
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Physical Product