The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
A Voice Is All You Need
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Amazon Category: Television & VOD / Long Form - Series
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client: SickKids Foundation Category: Low Budget / 50K - 100K Budget
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Low Budget / 50K - 100K Budget
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Low Budget / 50K - 100K Budget
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV Category: Low Budget / 50K - 100K Budget
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Television & VOD / Long Form - Single
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Television & VOD / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Television & VOD / Long Form - Single
Ironing
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Amazon Category: Television & VOD / Long Form - Single
Hide & Seek
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Television & VOD / Long Form - Single
A Million More
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
What's Your Name
Agency: Iris / London + Starbucks UK / London
Client: Starbucks Category: Television & VOD / Long Form - Single
No Way Norway :60
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Television & VOD / Long Form - Single
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom Category: Television & VOD / Long Form - Single
Keep It Real Online
Agency: Motion Sickness / Auckland
Client: New Zealand Government – Department of Internal Affairs Category: Television & VOD / Long Form - Single
The List
Agency: Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content
Client: Citi Category: Television & VOD / Long Form - Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Television & VOD / Long Form - Single
Upstream
Agency: RadicalMedia / New York + Dentsu Inc. / Tokyo + Saatchi & Saatchi / El Segundo + Toyota / Plano, TX
Client: Toyota Motor Corporation / Toyota Motor North America Category: Television & VOD / Long Form - Single
Daniel Craig vs James Bond
Agency: SMUGGLER + Publicis Italy / Milan
Client: Heineken Category: Television & VOD / Long Form - Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Television & VOD / Long Form - Single
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global Category: Television & VOD / Long Form - Single
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client: Nike Category: Television & VOD / Long Form - Single
You Can't Stop Sisters
Agency: Wieden+Kennedy / Portland + Joint Editorial + a52
Client: Nike Category: Television & VOD / Long Form - Single
Shop Unfriend
Agency: Wolf / Bangkok
Client: Central Department Store Category: Television & VOD / Long Form - Single
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Innovation & Transformation / Innovation in Film
Living the High Life at Home
Agency: adam&eveNYC / New York + Exile + The Mill + Biscuit Filmworks
Client: Miller High Life Category: Innovation & Transformation / Innovation in Lockdown
PLAY NZ
Agency: AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney
Client: Tourism New Zealand Category: Innovation & Transformation / Innovation in Lockdown
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Innovation & Transformation / Innovation in Lockdown
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Innovation & Transformation / Innovation in Lockdown
Ingenious Productions
Agency: Iconoclast / London + Publicis • Poke / London + Dacia
Client: Dacia Category: Innovation & Transformation / Innovation in Lockdown
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Grounded
Agency: SMUGGLER + Droga5 / New York
Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Lockdown
#ItStartsOnTikTok
Agency: TikTok / Los Angeles + Known / New York
Client: TikTok Category: Innovation & Transformation / Innovation in Lockdown
Britain Get Talking Covid-19
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Innovation & Transformation / Innovation in Lockdown
When It's All Over
Agency: Droga5 / New York + Reform Alliance / New York
Client: Reform Alliance Category: User-Generated Content
#ItStartsOnTikTok
Agency: TikTok / Los Angeles + Known / New York
Client: TikTok Category: User-Generated Content
Play For The World
Agency: Wieden+Kennedy / Portland + Joint Editorial + Walker
Client: Nike Category: User-Generated Content
The password
Agency: BETC / Paris + Iconoclast / Paris + Schmooze / Paris
Client: CANAL+ Category: Cinema Advertising
The Look
Agency: SATURDAY MORNING / Los Angeles + Procter & Gamble / Cincinnati + Stink Films / Los Angeles + North Kingdom / Los Angeles
Client: Procter & Gamble Category: Cinema Advertising
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Online Films & Video / Long Form - Single
Not my job film
Agency: BETC / Paris
Client: Pornhub Category: Online Films & Video / Long Form - Single
Black Makes a Way
Agency: Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial
Client: Facebook App Category: Online Films & Video / Long Form - Single
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Online Films & Video / Long Form - Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Maurice and The Black Bear School Documentary
Agency: Droga5 / New York + Hennessy / New York
Client: Hennessy Category: Online Films & Video / Long Form - Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Online Films & Video / Long Form - Single