The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Brand Installations
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Editing / Single
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Brand Partnerships
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Data Visualization / Static or Dynamic
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Storytelling
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client: Burger King Category: Low Budget / Under 50K Budget
The big danish bacon pre-roll
Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client: Danish Crown Category: Online Films & Video / Pre-Roll - Single
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: User-Generated Content
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Brand Voice
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Promotional / Collateral Items
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Animation
Merch Aid
Agency: R/GA / New York
Client: Merch Aid Category: Innovation & Transformation / Innovation in Lockdown
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Digital & Online / Ecommerce
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Non-traditional & Guerrilla Marketing
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Non-traditional & Guerrilla Marketing
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Non-traditional & Guerrilla Marketing
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women Category: Online Films & Video / Short Form - Series
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Experiential & Installations / Brand Installations
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Experiential & Installations / Brand Installations
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Cross-Channel UX / UI / Digital / Physical
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Experiential / Brand Installations
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Experiential / Brand Installations
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client: Miller Lite Category: Craft / Art Direction
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Events & Experiential
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York
Client: NAACP Atlanta Category: Events & Experiential
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Mobile-First Video / Over 15 Seconds
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Audio
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Gaming / Branded Games
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore
Client: Essity Bodyform/Libresse Category: Direction / Single
Dante's Heartbeats
Agency: Abby Priest / Stockholm + New Land / Stockholm
Client: The Swedish Heartchild Foundation Category: Craft / Use of Music
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Craft / Use of Music
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Online Advertising / Native Ads
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Integrated Campaign
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York
Client: Hennessy Category: Television & VOD / Long Form - Single
SICK BEATS
Agency: Woojer / Herzliya, Israel + Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA
Client: Woojer Category: Experiential Music & Sound
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS Category: Digital & Online / Websites & Mobile
Virtual Sentosa
Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore
Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico Category: Innovation & Transformation / Innovation in Lockdown
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Out of Home / Series
ABCs of Survival
Agency: The Bloc / New York
Client: National Black Child Development Institute Category: Editorial / Books
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong
Client: Pizza Hut Category: Promotional Items / Physical Products
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Promotional Items / Physical Products
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Installations
Annual ID:
OS_EX21_009S
Award:
2021 Out of Home Silver Pencil
Agency:
DAVID / Buenos Aires
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_031S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Editing / Single
Annual ID:
OS_MI21_015S
Award:
2021 In-House Silver Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Annual ID:
OS_IH21_012S
Award:
2021 Design Silver Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_018S
Award:
2021 Creative Use of Data Silver Pencil
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Storytelling
Annual ID:
OS_CU21_006S
Award:
2021 Film Silver Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_041S
Award:
2021 Film Silver Pencil
Agency:
DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client:
Burger King
Title:
Late Night Stores
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_033S
Award:
2021 Film Silver Pencil
Agency:
Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client:
Danish Crown
Title:
The big danish bacon pre-roll
Category:
Online Films & Video / Pre-Roll - Single
Annual ID:
OS_FI21_029S
Award:
2021 Social Media Silver Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
User-Generated Content
Annual ID:
OS_SM21_017S
Award:
2021 Public Relations Silver Pencil
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Voice
Annual ID:
OS_PR21_012S
Award:
2021 Design Silver Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_013S
Award:
2021 Design Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Animation
Annual ID:
OS_DE21_037S
Award:
2021 Design Silver Pencil
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_044S
Award:
2021 Direct Marketing Silver Pencil
Agency:
BETC / Paris + General Pop / Paris + La-Bo / Paris
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_018S
Award:
2021 Direct Marketing Silver Pencil
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_019S
Award:
2021 Direct Marketing Silver Pencil
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_020S
Award:
2021 Direct Marketing Silver Pencil
Agency:
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_021S
Award:
2021 Film Silver Pencil
Agency:
Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Online Films & Video / Short Form - Series
Annual ID:
OS_FI21_015S
Award:
2021 Out of Home Silver Pencil
Agency:
BETC / Paris + General Pop / Paris
Client:
Droit de regard
Title:
The eye opening test
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_008S
Award:
2021 Out of Home Silver Pencil
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_009S
Award:
2021 Digital Craft Silver Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC21_007S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Experiential / Brand Installations
Annual ID:
OS_BE21_011S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential / Brand Installations
Annual ID:
OS_BE21_012S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Annual ID:
OS_EX21_017S
Award:
2021 Print Silver Pencil
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Annual ID:
OS_PT21_027S
Award:
2021 Public Relations Silver Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Events & Experiential
Annual ID:
OS_PR21_004S
Award:
2021 Public Relations Silver Pencil
Agency:
22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Events & Experiential
Annual ID:
OS_PR21_017S
Award:
2021 Social Media Silver Pencil
Agency:
R/GA / New York
Client:
Ally Financial
Title:
r/Bank
Category:
Social Post / Single
Annual ID:
OS_SM21_009S
Award:
2021 Mobile Silver Pencil
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO21_007S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Audio
Annual ID:
OS_BE21_006S
Award:
2021 Interactive & Online Silver Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Annual ID:
OS_IN21_018S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Direction / Single
Annual ID:
OS_MI21_003S
Award:
2021 Radio & Audio Silver Pencil
Agency:
Abby Priest / Stockholm + New Land / Stockholm
Client:
The Swedish Heartchild Foundation
Title:
Dante's Heartbeats
Category:
Craft / Use of Music
Annual ID:
OS_RA21_015S
Award:
2021 Radio & Audio Silver Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Music
Annual ID:
OS_RA21_016S
Award:
2021 Interactive & Online Silver Pencil
Agency:
BETC / Paris + General Pop / Paris + La-Bo / Paris
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_006S
Award:
2021 Health, Wellness & Pharma Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Campaign
Annual ID:
OS_HW21_024S
Award:
2021 Film Silver Pencil
Agency:
Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_009S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
Woojer / Herzliya, Israel + Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential Music & Sound
Annual ID:
OS_MS21_003S
Award:
2021 Direct Marketing Silver Pencil
Agency:
Wunderman Thompson / Thailand + Verve / Thailand
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_016S
Award:
2021 Public Relations Silver Pencil
Agency:
BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore
Client:
Sentosa Development Corporation
Title:
Virtual Sentosa
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_030S
Award:
2021 Public Relations Silver Pencil
Agency:
DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_031S
Award:
2021 Public Relations Silver Pencil
Agency:
Ogilvy / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_032S
Award:
2021 Public Relations Silver Pencil
Agency:
TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_033S
Award:
2021 Design Silver Pencil
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Out of Home / Series
Annual ID:
OS_DE21_022S
Award:
2021 Health, Wellness & Pharma Silver Pencil
Agency:
The Bloc / New York
Client:
Tribute
Title:
Instant Doctor
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_008S
Award:
2021 Design Silver Pencil
Agency:
The Bloc / New York
Client:
National Black Child Development Institute
Title:
ABCs of Survival
Category:
Editorial / Books
Annual ID:
OS_DE21_008S
Award:
2021 Print Silver Pencil
Agency:
Ogilvy / Hong Kong
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_015S
Award:
2021 Print Silver Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_016S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / London
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_005S
