The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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- Best of Show
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Awards Archive
- Awards Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Best of Integrated
Long Live the Prince
Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client: Kiyan Prince Foundation Category: Brand Partnerships
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Integrated Branding Campaign
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Integrated
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client: Heineken Category: Integrated Branding Campaign
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Storytelling
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Craft / Art Direction
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Brand Partnerships
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Brand Partnerships
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Brand Partnerships
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client: Burger King Category: Integrated Branding Campaign
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Integrated Branding Campaign
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Integrated Branding Campaign
The Lil Jif Project
Agency: PSOne / New York + The J.M. Smucker Company / Orrville
Client: Jif Category: Integrated Branding Campaign
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Craft / Storytelling
6ourbon 7ime
Agency: Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York
Client: Beam Suntory Category: Craft / Art Direction
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
Summer Stimmy
Agency: 3PM/Weber Shandwick / New York + AB InBev / Bud Light + Ghost Robot / New York
Client: AB InBev / Bud Light Category: Craft / Writing
Firefighters Don't Like Fire Movies
Agency: FCB New Zealand / Auckland + FINCH
Client: Fire and Emergency New Zealand Category: Craft / Writing
Dyslexia Unetided
Agency: SERVICEPLAN GERMANY / Munich
Client: Gruner + Jahr Deutschland / Stern Category: Craft / Writing
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Craft / Use of Technology
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Craft / Use of Technology
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Brand Transformation / Repositioning
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona Category: Brand Partnerships
Old Spice x The Witcher Campaign
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati
Client: Old Spice Category: Brand Partnerships
#WeThe15
Agency: adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London
Client: International Paralympic Committee Category: Integrated Branding Campaign
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Integrated Branding Campaign
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Integrated Branding Campaign
Zeus & Hera
Agency: Goodby Silverstein & Partners / San Francisco
Client: BMW of North America Category: Integrated Branding Campaign
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google Category: Integrated Branding Campaign
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Integrated Branding Campaign
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Integrated Branding Campaign
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Integrated Branding Campaign
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Integrated Branding Campaign
Not Paris
Agency: Marcel / Paris
Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby Category: Rebranding Campaign
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok Category: Craft / Storytelling
Tall Poppy
Agency: Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant
Client: CGU Insurance Category: Craft / Storytelling
Naming Rights
Agency: No Fixed Address / Toronto + Little Caesars + Jungle Media
Client: Little Caesars Category: Customer Experience / CX