The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo
Client: The Chrysalis Initiative Category: Print
Sign Planning for a Clinic Embodying its Concept
Agency: 6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client: my CLINIC Category: Spatial Design / Wayfinding
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Events / Stunts / Competitions / In-Person
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Innovation & Transformation / Innovation in Radio & Audio
Lost Tapes Of The 27 Club
Agency: Rethink + Over The Bridge
Client: Over The Bridge Category: Innovation & Transformation / Innovation in Radio & Audio
Uber Don't Eats
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats Category: Online Films & Video / Varying Length Series
Detectives, Basement, Pavel
Agency: Apple + O Positive / Santa Monica
Client: Apple Category: Direction / Series
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Short Form Video / Single
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Direct Marketing
Nature is Calling for Help
Agency: Wunderman Thompson Chile / Santiago
Client: World Wildlife Fund Category: Online / Streaming Audio Advertising
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Current Event Response
Xbox Equality Controller
Agency: SERVICEPLAN GERMANY / Munich
Client: Microsoft / Xbox Category: Packaging / Specialty
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Targeted Video / Online
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Media Relations
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Customer Experience / CX
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Community Building
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Craft / Printing & Production
Strangers
Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch
Client: Airbnb Category: Television & VOD / Long Form - Single
Behind the Mac – Greatness
Agency: Apple
Client: Apple Category: Television & VOD / Long Form - Single
Independent Journalism for an Independent Life - Jordan
Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York
Client: The New York Times Category: Television & VOD / Long Form - Single
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Social Channel / Single Platform
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH
Client: WWF Germany Category: Multi-Country or Global / Non-Profit / Charity
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Promotional / Posters - Series
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Long Form Video / Single
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Creative Use of Data
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Games / Gaming
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Creative Effectiveness / CSR
Reverse Label
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / Corona Category: Brand-Side Initiated & Originated Projects
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client: Burger King Category: Creative Effectiveness / Consumer / Brand
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Casting
Feel the Fire
Agency: Romance Films / Cape Town + Joe Public United / Johannesburg
Client: Chicken Licken Category: Casting
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Social Media
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Storytelling
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Integrated PR Campaign
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Promotional / Collateral Items
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII. Category: Storytelling
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Social Post / Series
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Illustration
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Utility / Ecommerce
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Utility / Ecommerce
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IC008S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IC009S
Award:
2022 Pharma Silver Pencil
Agency:
Intouch Group / New York + Videocubo.tv / Sao Paolo
Client:
The Chrysalis Initiative
Title:
Erase The Line
Category:
Print
Annual ID:
OS22_PH006S
Award:
2022 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client:
my CLINIC
Title:
Sign Planning for a Clinic Embodying its Concept
Category:
Spatial Design / Wayfinding
Annual ID:
OS22_DE029S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX011S
Award:
2022 Radio & Audio Silver Pencil
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA011S
Award:
2022 Radio & Audio Silver Pencil
Agency:
Rethink + Over The Bridge
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA012S
Award:
2022 Film Silver Pencil
Agency:
Special / Los Angeles + Uber Eats / San Francisco
Client:
Uber Eats
Title:
Uber Don't Eats
Category:
Online Films & Video / Varying Length Series
Annual ID:
OS22_FI024S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple + O Positive / Santa Monica
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Direction / Series
Annual ID:
OS22_MI023S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Short Form Video / Single
Annual ID:
OS22_BE012S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS22_DM023S
Award:
2022 Radio & Audio Silver Pencil
Agency:
Wunderman Thompson Chile / Santiago
Client:
World Wildlife Fund
Title:
Nature is Calling for Help
Category:
Online / Streaming Audio Advertising
Annual ID:
OS22_RA009S
Award:
2022 Public Relations Silver Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Current Event Response
Annual ID:
OS22_PR012S
Award:
2022 Public Relations Silver Pencil
Agency:
Rethink + IKEA
Client:
IKEA Canada
Title:
The Cristiano Bottle
Category:
Current Event Response
Annual ID:
OS22_PR013S
Award:
2022 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Microsoft / Xbox
Title:
Xbox Equality Controller
Category:
Packaging / Specialty
Annual ID:
OS22_DE026S
Award:
2022 Direct Marketing Silver Pencil
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Targeted Video / Online
Annual ID:
OS22_DM016S
Award:
2022 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Media Relations
Annual ID:
OS22_PR007S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client:
Burger King
Title:
The Impossible Combo
Category:
Customer Experience / CX
Annual ID:
OS22_IN015S
Award:
2022 Public Relations Silver Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Community Building
Annual ID:
OS22_PR011S
Award:
2022 Print Silver Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Craft / Printing & Production
Annual ID:
OS22_PT015S
Award:
2022 Film Silver Pencil
Agency:
Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch
Client:
Airbnb
Title:
Strangers
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI014S
Award:
2022 Film Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Behind the Mac – Greatness
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI015S
Award:
2022 Film Silver Pencil
Agency:
Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI016S
Award:
2022 Social Media Silver Pencil
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM012S
Award:
2022 Creative Effectiveness Silver Pencil
Agency:
BBDO Group Germany / Berlin + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Multi-Country or Global / Non-Profit / Charity
Annual ID:
OS22_CE008S
Award:
2022 Design Silver Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE024S
Award:
2022 Brand-Side / In-House Silver Pencil
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Social Impact
Annual ID:
OS22_BS005S
Award:
2022 Brand-Side / In-House Silver Pencil
Agency:
YouTube Creative Studio / New York
Client:
YouTube
Title:
UnF**k It
Category:
Social Impact
Annual ID:
OS22_BS006S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Long Form Video / Single
Annual ID:
OS22_BE013S
Award:
2022 Health & Wellness Silver Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Creative Use of Data
Annual ID:
OS22_HW009S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Games / Gaming
Annual ID:
OS22_BE015S
Award:
2022 Creative Effectiveness Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
Courage is Beautiful
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE006S
Award:
2022 Brand-Side / In-House Silver Pencil
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / Corona
Title:
Reverse Label
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS004S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_DM022S
Award:
2022 Creative Effectiveness Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client:
Burger King
Title:
Moldy Whopper
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE005S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_EX018S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Casting
Annual ID:
OS22_MI038S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Casting
Annual ID:
OS22_MI039S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Romance Films / Cape Town + Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Feel the Fire
Category:
Casting
Annual ID:
OS22_MI040S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Annual ID:
OS22_DM021S
Award:
2022 Health & Wellness Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Public Relations
Annual ID:
OS22_HW013S
Award:
2022 Creative Use of Data Silver Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Social Media
Annual ID:
OS22_CU006S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Storytelling
Annual ID:
OS22_EX017S
Award:
2022 Public Relations Silver Pencil
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated PR Campaign
Annual ID:
OS22_PR014S
Award:
2022 Design Silver Pencil
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE025S
Award:
2022 Creative Use of Data Silver Pencil
Agency:
DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Storytelling
Annual ID:
OS22_CU005S
Award:
2022 Social Media Silver Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Post / Series
Annual ID:
OS22_SM013S
Award:
2022 Print Silver Pencil
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Illustration
Annual ID:
OS22_PT013S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Utility / Ecommerce
Annual ID:
OS22_IN012S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
Cheetle iD
Category:
Utility / Ecommerce
Annual ID:
OS22_IN013S
