The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Series
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Out of Home / Series
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Brand Installations
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Out of Home / Brand Installations
GINZA ECOLOGICAL MAP
Agency: SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client: Shiseido Company, Limited Category: Out of Home / Brand Installations
The Day-After-Women's-Day Newspapers
Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola Category: Data Visualization / Static
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Current Event Response
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League Category: Current Event Response
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Current Event Response
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES Category: Current Event Response
Chickenflation
Agency: Mischief @ No Fixed Address + Alpha Foods + Leap Grow
Client: Alpha Foods Category: Current Event Response
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Current Event Response
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Experiential / Virtual Events
The Pride Race
Agency: FRED & FARID / Paris + E-spot / Paris
Client: Urgence Homophobie Category: Experiential / Virtual Events
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Experiential / Virtual Events
P25 Music
Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client: The Pokémon Company International Category: Experiential / Virtual Events
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Moving Image / Single
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client: Air Canada Category: Moving Image / Single
Netflix Sex Education Episode 7 animated title
Agency: Future Power Station / LONDON
Client: Netflix Category: Moving Image / Single
Welcome Back
Agency: AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London
Client: Diageo Guinness Category: Television & VOD / Short Form - Single
Bears
Agency: DDB / Chicago + adam&eveDDB / London
Client: Twix Category: Television & VOD / Short Form - Single
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Offline Hour
Agency: M&C Saatchi / Dubai + Pizza Hut / Dubai
Client: Pizza Hut META Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Animation / Single
Chicharron Run
Agency: DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Films / Paris
Client: Ubisoft / Far Cry 6 Category: Animation / Single
Unbox a world of music
Agency: Droga5 / London + Amazon Music / Seattle + Blinkink / London + Freefolk / London
Client: Amazon Music Category: Animation / Single
Day of the Dead
Agency: Final Frontier / Shanghai + Slap Global / New York + Zombie Studio / São Paulo + Landia Mexico / Ciudad de México
Client: Doritos Category: Animation / Single
THE JUJUBE
Agency: Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai
Client: Tencent Neo-Culture Creativity Category: Animation / Single
The Walk
Agency: The Martin Agency / Richmond + Unilever / London
Client: Unilever / AXE Category: Animation / Single
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client: Burger King Category: Multi-Country or Global / Consumer / Brand
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client: Burger King Category: Integrated Campaign
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Integrated Campaign
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Integrated Campaign
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Integrated Campaign
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Non-traditional & Guerrilla Marketing
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Non-traditional & Guerrilla Marketing
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Non-traditional & Guerrilla Marketing
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Non-traditional & Guerrilla Marketing
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Non-traditional & Guerrilla Marketing
Uncomfortable Truth
Agency: TAXI
Client: Human Rights Foundation Category: Non-traditional & Guerrilla Marketing
Down and Out Kidney
Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client: HORIZON/KRYSTEXXA Category: Film