The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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- Agency Rankings
- Independent Agency
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Award
Agency
Client
Title
Category
Annual ID
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Best of Interactive & Mobile Craft
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Writing
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Use of Technology
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client: Suntory Holdings Limited Category: Visual Craft / Visual Effects
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Creative Use of Data
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Visual Craft / Art Direction
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Writing
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Use of Technology
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Use of Technology
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Writing
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Cross-Channel UX / UI / Digital / Physical
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Audio Craft / Sound
The 36
Agency: Ogilvy Spain / Madrid
Client: DIRECCIÓN GENERAL DE TRÁFICO Category: Creative Use of Data
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute Category: Creative Use of Data
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: UX / UI / Interface Design
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Audio Craft / Music
The Pleasure Pursuit
Agency: Media.Monks / Amsterdam + Media.Monks / New York
Client: Coach Category: Visual Craft / Art Direction
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Visual Craft / Art Direction
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Cross-Channel UX / UI / Digital / Physical
Anthem For All
Agency: McCann / New York
Client: Microsoft + Invictus Games Foundation Category: Audio Craft / Sound
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Audio Craft / Sound
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany Category: Visual Craft / Visual Effects
Read a Woman
Agency: DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre
Client: Rio Grande do Sul Public Library Category: Creative Use of Data
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Use of Data
Game On
Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client: Volkswagen South Africa Category: Visual Craft / Animation
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Visual Craft / Animation
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google Category: UX / UI / Interface Design
24 Hours of Care
Agency: McCann Canada / Toronto + Performance Art / Toronto
Client: Petro-Canada CareMakers Category: UX / UI / Interface Design
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: UX / UI / User Experience / CX / DX
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: UX / UI / User Experience / CX / DX
Persepolis Reimagined
Agency: Media.Monks + Getty
Client: Getty Category: UX / UI / User Experience / CX / DX
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: UX / UI / User Experience / CX / DX
KUBOTA FUTURE CUBE
Agency: DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London
Client: KUBOTA Corporation Category: Visual Craft / Art Direction
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: UX / UI / Utility / Ecommerce