The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Out of Home / Brand Installations
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Out of Home / Brand Installations
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King Category: Out of Home / Brand Installations
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Promotional / Booklets, Books & Brochures
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Design
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Moving Image / Series
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Service Design / Customer Experience (CX)
Touch Card
Agency: McCann / New York
Client: Mastercard Category: Service Design / Customer Experience (CX)
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Moving Image / Single
There's Nothing Comic About Dyslexia
Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client: Dyslexia Scotland Category: Craft / Art Direction
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Posters / Series
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Brand Identity / Logo
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Brand Identity / Logo
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King Category: Out of Home / Series
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Out of Home / Series
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Out of Home / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Out of Home / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Out of Home / Series
Freedom Grams
Agency: SERVICEPLAN GERMANY / Munich
Client: AROYA Category: Typography / Dynamic / In Motion
Next Step 22
Agency: Studio Dumbar/DEPT / Rotterdam
Client: Outsystems Category: Typography / Dynamic / In Motion
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Animation
Shared Safety
Agency: Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client: Hoban Construction + Pluxity Category: Digital Design
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Digital Design
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital Design
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Digital Design
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Digital Design
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Promotional / Physical Items
BallerCard
Agency: CHEP Network / Sydney + IKEA Australia
Client: IKEA Category: Promotional / Physical Items
Heinekicks
Agency: BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon
Client: Heineken® Category: Promotional / Physical Items
Ukraine Supporters Project
Agency: MUTABOR / Hamburg
Client: #WeAreAllUkrainians Category: Promotional / Physical Items
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Promotional / Physical Items
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client: ekn footwear Category: Promotional / Physical Items
The Heartbeat Drum Machine
Agency: ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client: Swedish Heartchild Foundation Category: Promotional / Physical Items
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Promotional / Physical Items
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Promotional / Physical Items
Fabric of England
Agency: McCann / London + Weber Shandwick / London + Craft / London
Client: Show Racism The Red Card Category: Promotional / Physical Items
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Promotional / Physical Items
Visible Mark
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Isaac Silva/ Casa Neon Cunha Category: Promotional / Physical Items
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club Category: Promotional / Physical Items
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Promotional / Physical Items
Nikasi or other beer
Agency: TigerPan Design Lab. / shenzhen
Client: Tsingtao Brewery Co., Ltd. Category: Packaging / Specialty
Bee & Bee
Agency: Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client: Inverroche Category: Packaging / Specialty
NN North Sea Jazz Festival
Agency: Studio Dumbar/DEPT / Rotterdam
Client: Mojo Concerts Category: Brand Identity / Rebranding
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Brand Identity / Rebranding
Award:
2023 Design Bronze Pencil
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE054B
Award:
2023 Design Bronze Pencil
Agency:
McCann / New York
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE055B
Award:
2023 Design Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE056B
Award:
2023 Design Bronze Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS23_DE044B
Award:
2023 Design Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE063B
Award:
2023 Design Bronze Pencil
Agency:
Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Moving Image / Series
Annual ID:
OS23_DE060B
Award:
2023 Design Bronze Pencil
Agency:
mintbrand / beijing
Client:
BIFT
Title:
BECOMING — BIFT 2022
Category:
Editorial / Books
Annual ID:
OS23_DE043B
Award:
2023 Design Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE057B
Award:
2023 Design Bronze Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE058B
Award:
2023 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
AirPods - Silhouettes x Harry Styles
Category:
Moving Image / Single
Annual ID:
OS23_DE059B
Award:
2023 Design Bronze Pencil
Agency:
INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client:
Dyslexia Scotland
Title:
There's Nothing Comic About Dyslexia
Category:
Craft / Art Direction
Annual ID:
OS23_DE061B
Award:
2023 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Posters / Series
Annual ID:
OS23_DE051B
Award:
2023 Design Bronze Pencil
Agency:
DAVID / Madrid + Pickle Music / Madrid
Client:
DAVID
Title:
DAVID New ID
Category:
Brand Identity / Logo
Annual ID:
OS23_DE040B
Award:
2023 Design Bronze Pencil
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Brand Identity / Logo
Annual ID:
OS23_DE041B
Award:
2023 Design Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Burger King
Title:
Grill Lines
Category:
Out of Home / Series
Annual ID:
OS23_DE141M
Award:
2023 Design Merit Award
Agency:
Uncommon Creative Studio / London + MG OMD / London
Client:
British Airways
Title:
A British Original
Category:
Out of Home / Series
Annual ID:
OS23_DE142M
Award:
2023 Design Merit Award
Agency:
Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Out of Home / Series
Annual ID:
OS23_DE143M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Out of Home / Series
Annual ID:
OS23_DE144M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Out of Home / Series
Annual ID:
OS23_DE145M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Typography / Dynamic / In Motion
Annual ID:
OS23_DE102M
Award:
2023 Design Merit Award
Agency:
Studio Dumbar/DEPT / Rotterdam
Client:
Outsystems
Title:
Next Step 22
Category:
Typography / Dynamic / In Motion
Annual ID:
OS23_DE103M
Award:
2023 Design Merit Award
Agency:
NOMINT
Client:
WWF
Title:
A Flammable Planet
Category:
Craft / Animation
Annual ID:
OS23_DE189M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Animation
Annual ID:
OS23_DE190M
Award:
2023 Design Merit Award
Agency:
Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client:
Hoban Construction + Pluxity
Title:
Shared Safety
Category:
Digital Design
Annual ID:
OS23_DE129M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Go
Category:
Digital Design
Annual ID:
OS23_DE130M
Award:
2023 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Digital Design
Annual ID:
OS23_DE131M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital Design
Annual ID:
OS23_DE132M
Award:
2023 Design Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Digital Design
Annual ID:
OS23_DE133M
Award:
2023 Design Merit Award
Agency:
Publicis / Toronto
Client:
Jeep
Title:
Jeep Code
Category:
Digital Design
Annual ID:
OS23_DE134M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Digital Design
Annual ID:
OS23_DE135M
Award:
2023 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Promotional / Physical Items
Annual ID:
OS23_DE104M
Award:
2023 Design Merit Award
Agency:
CHEP Network / Sydney + IKEA Australia
Client:
IKEA
Title:
BallerCard
Category:
Promotional / Physical Items
Annual ID:
OS23_DE105M
Award:
2023 Design Merit Award
Agency:
BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon
Client:
Heineken®
Title:
Heinekicks
Category:
Promotional / Physical Items
Annual ID:
OS23_DE106M
Award:
2023 Design Merit Award
Agency:
MUTABOR / Hamburg
Client:
#WeAreAllUkrainians
Title:
Ukraine Supporters Project
Category:
Promotional / Physical Items
Annual ID:
OS23_DE107M
Award:
2023 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Promotional / Physical Items
Annual ID:
OS23_DE108M
Award:
2023 Design Merit Award
Agency:
Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Promotional / Physical Items
Annual ID:
OS23_DE109M
Award:
2023 Design Merit Award
Agency:
ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client:
Swedish Heartchild Foundation
Title:
The Heartbeat Drum Machine
Category:
Promotional / Physical Items
Annual ID:
OS23_DE110M
Award:
2023 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Promotional / Physical Items
Annual ID:
OS23_DE111M
Award:
2023 Design Merit Award
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Promotional / Physical Items
Annual ID:
OS23_DE112M
Award:
2023 Design Merit Award
Agency:
McCann / London + Weber Shandwick / London + Craft / London
Client:
Show Racism The Red Card
Title:
Fabric of England
Category:
Promotional / Physical Items
Annual ID:
OS23_DE113M
Award:
2023 Design Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Promotional / Physical Items
Annual ID:
OS23_DE115M
Award:
2023 Design Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Isaac Silva/ Casa Neon Cunha
Title:
Visible Mark
Category:
Promotional / Physical Items
Annual ID:
OS23_DE116M
Award:
2023 Design Merit Award
Agency:
draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Promotional / Physical Items
Annual ID:
OS23_DE117M
Award:
2023 Design Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client:
Dame
Title:
Get F*cked by the Government
Category:
Promotional / Physical Items
Annual ID:
OS23_DE118M
Award:
2023 Design Merit Award
Agency:
TigerPan Design Lab. / shenzhen
Client:
Tsingtao Brewery Co., Ltd.
Title:
Nikasi or other beer
Category:
Packaging / Specialty
Annual ID:
OS23_DE122M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Packaging / Specialty
Annual ID:
OS23_DE123M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Packaging / Specialty
Annual ID:
OS23_DE124M
Award:
2023 Design Merit Award
Agency:
Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client:
Inverroche
Title:
Bee & Bee
Category:
Packaging / Specialty
Annual ID:
OS23_DE125M
Award:
2023 Design Merit Award
Agency:
Studio Dumbar/DEPT / Rotterdam
Client:
Mojo Concerts
Title:
NN North Sea Jazz Festival
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE083M
Award:
2023 Design Merit Award
Agency:
DAVID / Madrid + Pickle Music / Madrid
Client:
DAVID
Title:
DAVID New ID
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE084M