The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Use of Technology
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: User-Generated Content
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Stunts & Activations
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Craft / Art Direction
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Craft / Art Direction
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Social Media Post / Single
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Craft / Use of Technology
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes Category: Innovation & Transformation / Innovation in Moving Image Craft
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Animation / Series
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Utility
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Utility
Remember The Why
Agency: Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles
Client: Adidas Category: Sound Design
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Brand Installations
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Brand Installations
Appbulance
Agency: Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz
Client: Soulftware Corporation Category: Experimental / Internal Projects / R&D
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Creative Effectiveness / Consumer / Brand
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO Category: Gaming for Good
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Traditional Media Relations
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC Category: Traditional Media Relations
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace Category: Integrated Campaign
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Integrated Campaign
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Integrated Campaign
NPC
Agency: Grey / London
Client: Pringles/Kellogg's Category: Innovation & Transformation / Innovation in Branded Entertainment
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Branded Entertainment
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Branded Entertainment
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Community Building
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Current Event Response
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in Pharma
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Pharma
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Digital & Online / Gaming
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Influencer Marketing / Single Channel
Hard Knocks
Agency: EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles
Client: Apple Category: Editing / Single
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Active Engagement / Call to Action
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Digital & Online
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Digital & Online
Share the Joy
Agency: Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino
Client: Apple Category: Visual Effects / Single
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes Category: Visual Effects / Single
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Music Adaptation / Song
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Data
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal Category: Craft / Illustration
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Multi-Region or Market / Non-Profit / Charity
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy Category: Out of Home / Brand Installations
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Production Design
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Game Marketing
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Game Marketing