The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Use of Technology
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Use of Technology
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Typography / Typeface Design
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Stunts & Activations
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Craft / Art Direction
Unlucky Sponsor
Agency: Paradais DDB / Guayaquil
Client: Cris-Sal Category: Billboards & Transit / Dynamic Billboards & Transit
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Customer Experience / CX
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Craft / Art Direction
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google Category: Out of Home / Billboards & Transit
The Greatest Story Ever Worn
Agency: Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch
Client: Levi's Category: Television & VOD / 30 Seconds and Under - Series
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Typography / Static
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Animation / Series
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Integrated Campaign
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's Category: Integrated Campaign
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance Category: Direction / Series
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Direction / Series
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Music Videos
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Community Building
Beyond Words
Agency: Area 23, an IPG Health Company / New York
Client: Keylu Category: Online & Mobile
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Craft / Use of Visuals
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre Category: Current Event Response
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Current Event Response
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Current Event Response
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Writing - Single
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW Category: Social Video / Over 15 Seconds
Toby the Vegetarian Vampire
Agency: 1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York
Client: Kraft Heinz Company Category: Social Video / Over 15 Seconds
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Physical Products & Apparel
Rescue Matches
Agency: Mischief @ No Fixed Address / Brooklyn + Tinder
Client: Tinder Category: Brand Partnerships
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Influencer Marketing / Single Channel
The Greatest
Agency: Apple / Cupertino + Trim at Cosmo Street
Client: Apple Category: Editing / Single
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre Category: Active Engagement / Call to Action
Ban private jets
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Greenpeace Category: Magazine / Series
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Digital & Online
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Digital & Online
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Typography
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Experiential Music & Sound
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Craft / Use of Technology
MOCA
Agency: R/GA Australia
Client: Museum of Chinese in Australia Category: Brand Identity / System
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Innovation & Transformation / Innovation in Data
The New fu lu shou
Agency: Day Day Up Design Consultancy
Client: Day Day Up Design Consultancy Category: Craft / Illustration
Award:
2023 Interactive & Mobile Craft Silver Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Use of Technology
Annual ID:
OS23_IC009S
Award:
2023 Interactive & Mobile Craft Silver Pencil
Agency:
American Society for Deaf Children + Hello Monday/DEPT
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Use of Technology
Annual ID:
OS23_IC010S
Award:
2023 Interactive & Mobile Craft Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Annual ID:
OS23_IC011S
Award:
2023 Design Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Typography / Typeface Design
Annual ID:
OS23_DE020S
Award:
2023 Social Media Silver Pencil
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Stunts & Activations
Annual ID:
OS23_SM021S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Craft / Art Direction
Annual ID:
OS23_BE025S
Award:
2023 Out of Home Silver Pencil
Agency:
Paradais DDB / Guayaquil
Client:
Cris-Sal
Title:
Unlucky Sponsor
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS23_OH016S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Customer Experience / CX
Annual ID:
OS23_IN012S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Annual ID:
OS23_HW018S
Award:
2023 Direct Marketing Silver Pencil
Agency:
BBH USA + PXP Studios
Client:
Google
Title:
Trending Billboards
Category:
Out of Home / Billboards & Transit
Annual ID:
OS23_DM020S
Award:
2023 Film & Video Silver Pencil
Agency:
Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI013S
Award:
2023 Design Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Typography / Static
Annual ID:
OS23_DE021S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Animation / Series
Annual ID:
OS23_MI022S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Design / Packaging
Annual ID:
OS23_HW011S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_EX017S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN021S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
Utility
Annual ID:
OS23_IN011S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Annual ID:
OS23_IG010S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Annual ID:
OS23_IG011S
Award:
2023 Integrated Silver Pencil
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Integrated Campaign
Annual ID:
OS23_IG012S
Award:
2023 Integrated Silver Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Integrated Campaign
Annual ID:
OS23_IG013S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA Insurance
Title:
Until Then
Category:
Direction / Series
Annual ID:
OS23_MI015S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Direction / Series
Annual ID:
OS23_MI016S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
BBH USA + Google Consumer Apps
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Music Videos
Annual ID:
OS23_BE020S
Award:
2023 Public Relations Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Community Building
Annual ID:
OS23_PR015S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Area 23, an IPG Health Company / New York
Client:
Keylu
Title:
Beyond Words
Category:
Online & Mobile
Annual ID:
OS23_HW013S
Award:
2023 Social Media Silver Pencil
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM023S
Award:
2023 Public Relations Silver Pencil
Agency:
GUT / São Paulo + Hefty / São Paulo
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Current Event Response
Annual ID:
OS23_PR017S
Award:
2023 Public Relations Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Current Event Response
Annual ID:
OS23_PR018S
Award:
2023 Public Relations Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Current Event Response
Annual ID:
OS23_PR019S
Award:
2023 Radio & Audio Silver Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Writing - Single
Annual ID:
OS23_RA009S
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM018S
Award:
2023 Social Media Silver Pencil
Agency:
1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York
Client:
Kraft Heinz Company
Title:
Toby the Vegetarian Vampire
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM019S
Award:
2023 Print & Promotional Silver Pencil
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Physical Products & Apparel
Annual ID:
OS23_PT014S
Award:
2023 Print & Promotional Silver Pencil
Agency:
FCB / Toronto
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Products & Apparel
Annual ID:
OS23_PT015S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Tinder
Client:
Tinder
Title:
Rescue Matches
Category:
Brand Partnerships
Annual ID:
OS23_HW017S
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM022S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Apple / Cupertino + Trim at Cosmo Street
Client:
Apple
Title:
The Greatest
Category:
Editing / Single
Annual ID:
OS23_MI018S
Award:
2023 Social Media Silver Pencil
Agency:
Angry Butterfly / Toronto
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM020S
Award:
2023 Print & Promotional Silver Pencil
Agency:
Steve / Paris
Client:
World Vision
Title:
Unshowable
Category:
Magazine / Series
Annual ID:
OS23_PT011S
Award:
2023 Print & Promotional Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Greenpeace
Title:
Ban private jets
Category:
Magazine / Series
Annual ID:
OS23_PT012S
Award:
2023 Public Relations Silver Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Digital & Online
Annual ID:
OS23_PR012S
Award:
2023 Public Relations Silver Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Digital & Online
Annual ID:
OS23_PR013S
Award:
2023 Out of Home Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Annual ID:
OS23_OH021S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Visual Effects / Single
Annual ID:
OS23_MI023S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Experiential Music & Sound
Annual ID:
OS23_MS008S
Award:
2023 Integrated Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Craft / Use of Technology
Annual ID:
OS23_IG018S
Award:
2023 Design Silver Pencil
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Brand Identity / System
Annual ID:
OS23_DE019S
Award:
2023 Creative Use of Data Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU009S
Award:
2023 Design Silver Pencil
Agency:
Day Day Up Design Consultancy
Client:
Day Day Up Design Consultancy
Title:
The New fu lu shou
Category:
Craft / Illustration
Annual ID:
OS23_DE032S
