The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace Category: Integrated Campaign
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Integrated Campaign
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Integrated Campaign
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Integrated Campaign
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Integrated Campaign
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's Category: Integrated Campaign
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Integrated Campaign
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Integrated Campaign
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel Category: Integrated Campaign
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Integrated Campaign
Junk Sleep
Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client: Mattress Firm Category: Integrated Campaign
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Integrated Campaign
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Integrated Campaign
Resilience Road
Agency: Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney
Client: Suncorp Insurance Category: Integrated Campaign
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Integrated Campaign
Not Delivered
Agency: OKTO / Stockholm + Slutet är nära / Stockholm
Client: Sweden for UNHCR Category: Integrated Campaign
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client: Heineken Category: Integrated Campaign
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken Category: Integrated Campaign
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client: Amazon Books Category: Integrated Campaign
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Integrated Campaign
Violet Month
Agency: Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo
Client: Avon Category: Integrated Campaign
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Integrated Campaign
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client: Fondation Émergence Category: Integrated Campaign
Junk Sleep
Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client: Mattress Firm Category: Integrated Campaign
Power Your Holidays
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc. Category: Integrated Campaign
Tide Lucky Jersey
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide Category: Integrated Campaign
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Integrated Campaign
Heinz LVII Meanz 57
Agency: Rethink + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz Category: Integrated Campaign
WOMAN Corp
Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client: ERA Coalition Category: Integrated Campaign
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Integrated Campaign
SEE HER GREATNESS
Agency: Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago
Client: Buick Category: Integrated Campaign
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Integrated Campaign
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics Category: Integrated Campaign
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Integrated Campaign
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Integrated Campaign
Feel What We Feel
Agency: Grey Canada / Toronto + TANK Worldwide / Montréal
Client: Razom Category: Integrated Campaign
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Integrated Campaign
Tide Lucky Jersey
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide Category: Integrated Campaign
Heinz LVII Meanz 57
Agency: Rethink + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz Category: Integrated Campaign
Award:
2023 Integrated Gold Pencil
Agency:
Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client:
Squarespace
Title:
The Singularity
Category:
Integrated Campaign
Annual ID:
OS23_IG001G
Award:
2023 Integrated Gold Pencil
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Annual ID:
OS23_IG002G
Award:
2023 Integrated Gold Pencil
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Hands-free
Category:
Integrated Campaign
Annual ID:
OS23_IG003G
Award:
2023 Integrated Gold Pencil
Agency:
Duolingo / Pittsburgh + HBO Max / New York
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Integrated Campaign
Annual ID:
OS23_IG004G
Award:
2023 Direct Marketing Gold Pencil
Agency:
Duolingo / Pittsburgh + HBO Max / New York
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Integrated Campaign
Annual ID:
OS23_DM013G
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Annual ID:
OS23_IG010S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Annual ID:
OS23_IG011S
Award:
2023 Integrated Silver Pencil
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Integrated Campaign
Annual ID:
OS23_IG012S
Award:
2023 Integrated Silver Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Integrated Campaign
Annual ID:
OS23_IG013S
Award:
2023 Health & Wellness Silver Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated Campaign
Annual ID:
OS23_HW016S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Integrated Campaign
Annual ID:
OS23_DM026S
Award:
2023 Integrated Bronze Pencil
Agency:
BBDO India / Mumbai + Procter & Gamble / Mumbai
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Integrated Campaign
Annual ID:
OS23_IG019B
Award:
2023 Integrated Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Annual ID:
OS23_IG020B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Integrated Campaign
Annual ID:
OS23_HW033B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Annual ID:
OS23_DM048B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Integrated Campaign
Annual ID:
OS23_DM049B
Award:
2023 Integrated Merit Award
Agency:
Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney
Client:
Suncorp Insurance
Title:
Resilience Road
Category:
Integrated Campaign
Annual ID:
OS23_IG024M
Award:
2023 Integrated Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Integrated Campaign
Annual ID:
OS23_IG025M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Integrated Campaign
Annual ID:
OS23_IG026M
Award:
2023 Integrated Merit Award
Agency:
OKTO / Stockholm + Slutet är nära / Stockholm
Client:
Sweden for UNHCR
Title:
Not Delivered
Category:
Integrated Campaign
Annual ID:
OS23_IG027M
Award:
2023 Integrated Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client:
Heineken
Title:
The Closer
Category:
Integrated Campaign
Annual ID:
OS23_IG028M
Award:
2023 Integrated Merit Award
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Integrated Campaign
Annual ID:
OS23_IG029M
Award:
2023 Integrated Merit Award
Agency:
Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Integrated Campaign
Annual ID:
OS23_IG030M
Award:
2023 Integrated Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Integrated Campaign
Annual ID:
OS23_IG031M
Award:
2023 Integrated Merit Award
Agency:
Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo
Client:
Avon
Title:
Violet Month
Category:
Integrated Campaign
Annual ID:
OS23_IG032M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Integrated Campaign
Annual ID:
OS23_IG033M
Award:
2023 Integrated Merit Award
Agency:
Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client:
Fondation Émergence
Title:
The 54-Second Watch
Category:
Integrated Campaign
Annual ID:
OS23_IG034M
Award:
2023 Integrated Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Integrated Campaign
Annual ID:
OS23_IG035M
Award:
2023 Integrated Merit Award
Agency:
Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Integrated Campaign
Annual ID:
OS23_IG036M
Award:
2023 Integrated Merit Award
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Integrated Campaign
Annual ID:
OS23_IG037M
Award:
2023 Integrated Merit Award
Agency:
Orchard / Brooklyn
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays
Category:
Integrated Campaign
Annual ID:
OS23_IG038M
Award:
2023 Integrated Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Annual ID:
OS23_IG039M
Award:
2023 Integrated Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Integrated Campaign
Annual ID:
OS23_IG040M
Award:
2023 Integrated Merit Award
Agency:
Rethink + Kraft Heinz + Zeno Group / Toronto
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Annual ID:
OS23_IG041M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client:
ERA Coalition
Title:
WOMAN Corp
Category:
Integrated Campaign
Annual ID:
OS23_IG042M
Award:
2023 Integrated Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Integrated Campaign
Annual ID:
OS23_IG043M
Award:
2023 Integrated Merit Award
Agency:
Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago
Client:
Buick
Title:
SEE HER GREATNESS
Category:
Integrated Campaign
Annual ID:
OS23_IG044M
Award:
2023 Integrated Merit Award
Agency:
Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Integrated Campaign
Annual ID:
OS23_IG045M
Award:
2023 Integrated Merit Award
Agency:
R/GA US
Client:
Procter & Gamble
Title:
The Name
Category:
Integrated Campaign
Annual ID:
OS23_IG046M
Award:
2023 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Integrated Campaign
Annual ID:
OS23_PH027M
Award:
2023 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Integrated Campaign
Annual ID:
OS23_PH028M
Award:
2023 Health & Wellness Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Annual ID:
OS23_HW084M
Award:
2023 Health & Wellness Merit Award
Agency:
Grey Canada / Toronto + TANK Worldwide / Montréal
Client:
Razom
Title:
Feel What We Feel
Category:
Integrated Campaign
Annual ID:
OS23_HW085M
Award:
2023 Direct Marketing Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Integrated Campaign
Annual ID:
OS23_DM108M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Annual ID:
OS23_DM109M
Award:
2023 Direct Marketing Merit Award
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Integrated Campaign
Annual ID:
OS23_DM110M