The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Physical Product / Promotional
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin Category: Physical Product / In-Market
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Physical Product / Promotional
Forced Packs
Agency: Ogilvy Mumbai / India
Client: Cadbury Bournvita Category: Physical Product / In-Market
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client: ekn footwear Category: Physical Product / In-Market
The Heartbeat Drum Machine
Agency: ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client: Swedish Heartchild Foundation Category: Physical Product / In-Market
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia Category: Physical Product / In-Market
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client: Diageo Category: Physical Product / In-Market
Cap The Tap
Agency: Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul
Client: Finish / Reckitt Category: Physical Product / In-Market
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Physical Product / In-Market
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Physical Product / Promotional
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client: Fondation Émergence Category: Physical Product / Promotional
Award:
2023 IP & Product Design Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Product / Promotional
Annual ID:
OS23_IP006S
Award:
2023 IP & Product Design Bronze Pencil
Agency:
Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client:
Otrivin
Title:
Pollution Pencils
Category:
Physical Product / In-Market
Annual ID:
OS23_IP011B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Product / Promotional
Annual ID:
OS23_IP010B
Award:
2023 IP & Product Design Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Bournvita
Title:
Forced Packs
Category:
Physical Product / In-Market
Annual ID:
OS23_IP019M
Award:
2023 IP & Product Design Merit Award
Agency:
Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Physical Product / In-Market
Annual ID:
OS23_IP020M
Award:
2023 IP & Product Design Merit Award
Agency:
ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client:
Swedish Heartchild Foundation
Title:
The Heartbeat Drum Machine
Category:
Physical Product / In-Market
Annual ID:
OS23_IP021M
Award:
2023 IP & Product Design Merit Award
Agency:
Wunderman Thompson / Bogotá
Client:
Operation Smile Colombia
Title:
Palate Care Dispenser
Category:
Physical Product / In-Market
Annual ID:
OS23_IP022M
Award:
2023 IP & Product Design Merit Award
Agency:
AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client:
Diageo
Title:
The Anti-Harassment Glasses
Category:
Physical Product / In-Market
Annual ID:
OS23_IP023M
Award:
2023 IP & Product Design Merit Award
Agency:
Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul
Client:
Finish / Reckitt
Title:
Cap The Tap
Category:
Physical Product / In-Market
Annual ID:
OS23_IP024M
Award:
2023 IP & Product Design Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client:
Dame
Title:
Get F*cked by the Government
Category:
Physical Product / In-Market
Annual ID:
OS23_IP025M
Award:
2023 IP & Product Design Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Physical Product / Promotional
Annual ID:
OS23_IP017M