The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Best of Show
Points: 75.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 50.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
Points: 50.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
Points: 50.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
Points: 50.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Points: 50.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Branded Entertainment
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 25.0
Focus Lines
Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Product
Points: 25.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Events / Stunts / Competitions
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Public Relations
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Brand Voice
Points: 25.0
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Craft / Animation
Points: 25.0
Notpla
Agency: Superunion / London + Notpla / London Client: Notpla Category: Green Pencil
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Targeted Video / Targeted Online Video
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Public Relations
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Cultural Driver
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Brand Transformation
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Gaming / Branded Games
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Active Engagement
Points: 25.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Direct Marketing
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Television & VOD / Short Form - Single
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Art Direction
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Posters - Series
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Print Advertisements
Points: 25.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Innovation in Out of Home
Points: 25.0
50th Anniversary, Historic Landing Craft
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 25.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Printing & Production
Points: 25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Best of Show
Award:
2020 Best of Show Best of Show Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Best of Discipline Pencil
Points:
50.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Award:
2020 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Award:
2020 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Award:
2020 Print Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Award:
2020 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Ministerio de transporte y obras públicas
Title:
Focus Lines
Category:
Spatial Design / Wayfinding
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Product
Award:
2020 IP & Products Gold Pencil
Points:
25.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Cinema Advertising
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Brand Voice
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Wild Aid
Title:
Hankograph
Category:
Craft / Animation
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Notpla
Title:
Notpla
Category:
Green Pencil
Award:
2020 Green Pencil Green Pencil
Points:
25.0
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft / Animation
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Cultural Driver
Award:
2020 Cultural Driver Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Brand Transformation
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Gaming / Branded Games
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Active Engagement
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Posters - Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Print Advertisements
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Innovation in Out of Home
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Craft
Category:
Craft / Photography
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Printing & Production
Award:
2020 Print Gold Pencil
Points:
25.0
