Farid is co-founder and CEO of FF GROUP, the first french independent digital creative group, focus on 3 expertise : Social Media, Content, Tech. FF GROUP is based in Paris, Shanghai and Beijing. Farid Mokart made his career in France, UK, US and China. Farid has served as Jury in many festivals, including Cannes Lions and D&AD. Aside from advertising, he is also a board member of progressive Think Tank “Terra Nova”, and “One Tuesday” Entrepreneurial Digital Network.

So far FF GROUP has produced about 1000 campaigns for 100 brands, and has won more than 400 international awards, including 200 digital distinctions since 2011, and numerous international titles : CannesLions GrandPrix, WARC Top 4 World's Best Digital Agency, 5 times Best Agency at World Luxury Award, 2 times Best Independent Agency of the Year at Spikes Asia, Cristal Festival Independent Agency of the Year, Campaign Asia Silver Agency of the Year, Adweek Top 10 Best Agency outside USA. Most famous work:

-Musical video of British Pop Star Robbie Williams “Rock DJ” showing Robbie pulling of his skin in an ultimate strip tease, winning the Brit Awards and an MTV award in the US.

-The iconic Microsoft XBOX Champagne spot “Life is short, Play more” showing a man's life condensed in 30 secondes, CannesLions GrandPrix Finalist. “This is one of the best spots I’ve seen all year. Everything about it is great. It should win the Palm” David Lubars / Shots (06 June 2002).

-The "We are animals" Wrangler campaign, shot with american artist Ryan McGinley, winning CannesLions GrandPrix. "It grabbed me by the gut. I felt what they wanted me to feel. It changed my image of Wrangler" Gerry Graf / Advertising Age (24 June 2009)

-The 3 chapters of the popular "What did you expect?" Schweppes campaign starring Nicole Kidman, Uma Thurman, Penelope Cruz.

-The CCTV CNY gala TV spot "My name" for the Chinese government, watched by 1 billion Chinese people (8 times bigger than Superbowl audience) GQ ranked Fred & Farid 11th most influential media/Internet persons in France (March 2012).

The team Fred & Farid was selected by July 2014 issue of Shots magazine in the "Top 15 most influential creative leaders", along with Sir John Hegarty, Jeff Goodby, Dan Wieden, Lee Clow, David Droga, Bob Greenberg, Trevor Beattie, Marcello Serpa.