Luciana embraces the importance of creative solutions in the digital environment to bring people memorable, beautiful and useful experiences. She believes that ideas must be bigger than the technology – they’ve got to enchant, with the technology being used seamlessly. The more hidden, the better.

Her passion for digital experiments with art, music and data drove her to make a big change in 2001, when she gave up being an offline copywriter to venture into the digital realm.

She has won countless creativity awards, including Cannes Lions, The One Show, D&AD, ADC, Webby Awards, Clios, Ny Festival, El Ojo de Iberoamerica, London Festival, among others. Luciana served on juries for the most prestigious awards such as Cannes Lions Cyber and Digital Craft, The One Show, D&AD, Clio, NY Festival and as President of the Interactive and Mobile juries at El Ojo de Iberoamerica and the FIAP Awards.

She has created award-winning campaigns for HP, Volkswagen, Havaianas, Getty Images, Visa, Pedigree, GE, Marisa, Greenpeace, Gol Airlines, Pepsi, Antarctica, MAN, IBM, etc.