The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One Show 2011 Branded Entertainment Jury
Alison Moore
HBO
New York
Alison Moore is senior vice president, Digital Platforms, for Home Box Office, responsible for overseeing the strategy, development and operation of HBO's digital platforms: HBO/MAX GO, HBO.com and HBO branded content hubs on social, mobile and online video platforms that leverage the network's promotional content. Moore was named to this position in July 2010.
Moore first joined HBO as a marketing manager in 1995, responsible for developing promotional marketing programs with affiliate partners. She left the company in 1999, returning to HBO in 2003 as director, Brand Development. She was promoted to vice president, Brand Strategy and Digital Platforms in May 2006, overseeing HBO's consumer websites, online video, social and promotional platforms, as well as HBO's brand advertising and promotional strategy.
During her hiatus from HBO, Moore was instrumental in helping launch two internet start-ups: in 1999, as director, B2B Marketing, for Flooz.com, she created and launched Flooz B2B marketing and promotional strategies; and in 2000 she co-founded DatSat, where as vice president, Market Development, she was responsible for overseeing business development and marketing strategies. In 2001, she briefly consulted at JP Morgan Chase in the Small Business Financial Services division, creating business development plans for one of the division's start-up investments. From 2001 to 2003, she was director, Product Strategy, at Cablevision, where she was responsible for product strategy, marketing and branding of Optimum Online, Cablevision's award-winning consumer broadband service.
She began her career at Turner Broadcasting, Inc. in Atlanta, GA, where she served as manager, Affiliate Relations and Marketing from 1992 to 1995.
Moore holds a BA in Political Science from the University of Georgia.
Moore first joined HBO as a marketing manager in 1995, responsible for developing promotional marketing programs with affiliate partners. She left the company in 1999, returning to HBO in 2003 as director, Brand Development. She was promoted to vice president, Brand Strategy and Digital Platforms in May 2006, overseeing HBO's consumer websites, online video, social and promotional platforms, as well as HBO's brand advertising and promotional strategy.
During her hiatus from HBO, Moore was instrumental in helping launch two internet start-ups: in 1999, as director, B2B Marketing, for Flooz.com, she created and launched Flooz B2B marketing and promotional strategies; and in 2000 she co-founded DatSat, where as vice president, Market Development, she was responsible for overseeing business development and marketing strategies. In 2001, she briefly consulted at JP Morgan Chase in the Small Business Financial Services division, creating business development plans for one of the division's start-up investments. From 2001 to 2003, she was director, Product Strategy, at Cablevision, where she was responsible for product strategy, marketing and branding of Optimum Online, Cablevision's award-winning consumer broadband service.
She began her career at Turner Broadcasting, Inc. in Atlanta, GA, where she served as manager, Affiliate Relations and Marketing from 1992 to 1995.
Moore holds a BA in Political Science from the University of Georgia.