Mother London\'s IKEA Creative Director Feh Tarty spent time at DDB Los Angeles, Goodby, Silverstein & Partners and Wieden + Kennedy London sharpening his creative mind before joining Campaign magazine\'s Agency of the Decade in 2010.

Feh, a graduate of Syracuse University\'s prestigious Art School spent much of his career with creative partner Pat McKay. The pair picked up an Emmy while at DDB for their Ameriquest Mortgage Superbowl work and a D&AD Black Pencil for their Get The Glass Got Milk? Campaign while at Goodby, Silverstein & Partners.

At Wieden + Kennedy London as a creative duo, they helped to win both Lactofree and Nestea Global business. A recent mutual parting of ways saw the McKay family return to the USA and Tarty seek his own path, finding it just around the corner on Redchurch Street, London, E2.