Hector Muelas is the Chief Brand Officer of Rimowa, a LVMH Möet Hennessy Louis Vuitton company- where he leads all areas of brand marketing, including creative, advertising, digital, social, and public relations.

Previously, Hector was VP of Content & Digital Creative at LVMH and Creative Director of Worldwide Marketing and Communications at Apple Inc, where he led the strategy and creation of Apple's global advertising initiatives for Apple Watch and iPhone.

Hector began his career as a journalist, and spent spent 4 years as the Editor-in-Chief and Creative Director of VICE Media in Germany, Austria, and Switzerland. He's also held creative and executive roles at Wieden+Kennedy in Amsterdam and Creative Artists Agency in Los Angeles.

His work has been awarded at the Cannes Lions International Festival of Creativity, One Show, One Show Entertainment, One Show Design, Global Art Director's Club, Clio Awards, Effies, Epica, Webby Awards, TED Ads Worth Spreading, or AIGA Design.

A selection of his work has been shown in the Berlinale International Film Festival, Tribeca Film Festival, MOMA New York, Zendai MOMA Shanghai, or Manifesta Frankfurt, and is part of the permanent collection of the MAMCO Geneva.

He holds a Master's Degree in Audiovisual Communication by the University Pompeu Fabra of Barcelona.