Described by Dubai's Media Week as "The Dark Horse" in the region, Fadi made his agency and the region famous and took a place amongst the World's Top 10 in Advertising today.

He was the first creative director from his region to be ranked in The World's Top 10, finding himself at #3 ECD Worldwide in 2015 and #4 2016.

Fadi strayed to the world of Design, Digital and Advertising two decades ago working for small independent agencies to large leading networks.

He joined Impact BBDO in late 2013. Under his creative direction and leadership, Impact BBDO Dubai delivered the most innovative cross- channels body of work that has been recognized nationally and globally. Within his first year, Fadi led his agency to be ranked #6 Worldwide and #1 Agency and Network in MENA for the first time ever. In 2016, Impact BBDO Dubai also won 'Dubai Lynx Agency of the Year' for the first time and again in 2017.

In 2017 Impact BBDO Dubai won 'Agency and Network of the Year' at Dubai Lynx, Cristal, Loeries, and MENA Digital. It also won 'Most Awarded Agency in MENA' in Cannes Lions, One Show and D&AD.

Fadi is one of the world's most awarded creative leaders in advertising. His work has been recognized with a plethora of industry honors at award shows such as D&AD, One Show, Cannes Lions, Clio, LIA, NYF, Dubai Lynx, Cristal and many others.

He has Chaired D&AD, PIAF, Cresta, AdFest and judged other prestigious shows such as One Show, Cannes Lions, LIA, Clio, NYF, Spikes, Adfest and Loeries.

With a career that has seen many firsts for his Clients and Agencies, he continues to adamantly raise the benchmark for innovation and creativity year after year.