Yanik is Global Managing Director, PR at Sid Lee. With 20+ years of experience in PR and marketing-communications, Yanik has lead and contributed to many high profile initiatives for brands and organizations around the world. He has contributed to establish C2 Montreal, an international business conference on commerce and creativity. Yanik is a professional duly accredited (APR) by the Canadian Public Relations Society and is the past Chairman of the Communications + PR Foundation.